Transcript
Page 1: Why B2B selling needs to change to align with B2B buying - and headline guidance for effective social selling

Why and How is B2B selling changing?

Social Media Strategies for B2B Sales

Part 1 of ‘Social Media – is it a Game-Changer for B2B Sales?

Mark Stonham

Twitter @MarkJStonham #LinkedWin

Page 10: Why B2B selling needs to change to align with B2B buying - and headline guidance for effective social selling

Social Media Strategy for B2B Sales

Conversational not Salesy

Inform, Educate, provide Insight, Entertain

Be Memorable!

Curate - as well as Create

Invite people to take ‘the next step’.

Page 11: Why B2B selling needs to change to align with B2B buying - and headline guidance for effective social selling

To learn more about how you can use LinkedIn to

generate leads and opportunities …

Contact Mark Stonham Email [email protected] Follow @markjstonham Connect on LinkedIn

Contact Wurlwind Wurlwind Website

Find and Follow us: Wurlwind on LinkedIn @wurlwind_li @wurlwind_scrm

#LinkedWin