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Future Selling In B2B Media (yes, there is a future)
Tony Uphoff Chief ExecuBve Officer | Business.com
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1992 2000 2004 2006 2014
The IntenBon-‐Based RevoluBon begins
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How many feel MarkeBng AutomaBon & Ad Tech have nothing to do with your business?
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It is the best news B2B Publishers have had in a generaBon
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This is all really interesBng but, what should I do about it?
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By 2017, 83% of all ad buys will be programmaBc* 83%
*emarketer.com/ArBcle/Future-‐of-‐ProgrammaBc-‐Premium/1010430
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Publisher
Marketer
Marketer
Marketer RetrospecBve
Data
Before Ad Tech
Direct
Real-‐Time IntenBon-‐Based Data
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Publisher
The New Model
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Ad Tech
Direct
ProgrammaB
c
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The Business.com Platform
Business.com’s suite of digital marketing solutions serves contextual advertising at every stage of the buyers’ journey. From the top of the marketing funnel through to Sales Ready Leads.!!Harnessing 1st party, intention-based data generated on Business.com provides a uniquely contextual experience for business decision makers.
This platform also provides high-quality scale for digital advertising by using this data to intelligently engage these buyers on Business.com, within our proprietary performance marketing network and across the broader web. !
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About Business.com Million of buyers from growth companies rely on Business.com to acquire the knowledge, products and services they need to run and grow their businesses.
Business.com drives over 500,000 purchases a year, generating over $1.5 billion in sales for our advertisers through our suite of performance marketing products.
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Over 500,000 purchases a year 500K
Generating over $1.5 billion in sales 1.5B
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Our Audience Connecting advertisers with millions of active business buyers every month is easy when your audience is:
more likely to be a business decision maker
more likely to be in senior management
more likely to have made a purchase in the last 6 months
58% 112% 86%
*Compared to general online pop. Nielsen@plan, rel 2, 2012 * BDC engagement survey 2014
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A Unique & Powerful Difference
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Our 1st party, intention-based data accelerates our audience reach and engagement across the Business.com performance marketing network and the broader web.
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Phone: 888-441-4466
Email: [email protected]
Visit us at: business.com/info/advertise
Read our blog: business.com/b2bmarketing
