WE STUDIO D APAC
2014 DIGITAL TREND # 8
HYBRID TEAMSBirds of the same feather !ock together. Well, not really! Marketing and communications teams within organizations and agencies across Asia-Paci"c will become hybrid in 2014 – to bring in diverse skillsets while collaborating across the development of transmedia, omni-channel brand campaigns.
On one hand, this will mean that specialized agencies will come together more often to collaborate at campaign ideation stage.
On the other, integrated agencies will invest to acquire the skillsets of specialized agencies in an attempt to deliver to the promise of full-service offerings across a complex, increasingly fragmented digital landscape.
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