Manchester Digital’s Usability: What’s The Use?
“Improving your bottom line (especially in a recession!)”
by Paul RoukeUser Experience Director at PRWD
28th January 2009
What I’ll be talking about
Internal business systems
(improving your efficiency and productivity)
Topics
1. Big barriers to staff productivity
2. Common reasons for the barriers
3. A video – what does user-centered design actually mean for businesses?
4. Something to take away with you
Big barriers to staff productivity
A few quotes you might recognise!
“the system doesn't do
what I need it to do” “if only the system
allowed me to do…”
“it takes me a long time to
do what I need to do”
“the system is trying to be too
clever – what are all these
different options?”
“the system confuses me”
“the system actually makes my
job harder”
“if only I was asked what I
need the system to do for me”
Common reasons for these barriers
We all know how important it is to be considerate of what people want…
…look what can happen when we’re not!
…and a quick example of how not to do it…
“The government's £12.4bn NHS IT programme is "sleepwalking towards disaster" with suppliers, local trusts and clinical staff losing confidence in it…”
Here comes the cavalry…
User-Centered Design
User-centered design (what it actually means for businesses)
What to take away from this presentation
Ask yourself a few questions…
Is my business working as efficiently as possible?
Are my staff working as productively as possible?
Do I listen to what my staff want & need?
Do I know what is the on-going cost to my business?
The good news!
No matter what you have…e-commerce sites
business websites
information portals
marketing campaigns
internal systems…
Usability can and does
improve your bottom line!
> this presentation> case studies > further information> plus leave your comments
all available at:
www.prwd.co.uk/events
Thankyou for listening to “Improving your bottom line”by Paul Rouke
Office: 0161 918 6729Mobile: 07739 745 126
Web: www.prwd.co.uk
Email: [email protected]
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