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Demonstrating the Demonstrating the Demonstrating the Strategic Importance of Strategic Importance of Strategic Importance of Strategic Importance of Strategic Importance of Internal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION FUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTSFUNCTION BY DEMONSTRATING TANGIBLE RESULTS
Two-day conference and workshop13-15 February 2008, Novotel on Collins, Melbourne
Book before 18 January 2008
to receive yourearly bird discount
Illustrate the value adding ability of internal communication Enhance the strategic recognition of internal communication professionals Develop effective communication strategies to support change management Improve the communicative abilities of leaders and middle managers Achieve employee engagement throughout the organisation
Hear from:Hear from:
SensisAustralian Taxation OfficeAustralian Taxation Office
BNP ParibasBNP ParibasDeloitte Touche TohmatsuDeloitte Touche Tohmatsu
IABC VictoriaIABC VictoriaCropley CommunicationsCropley Communications
Woods BagotWoods BagotRoyal Automobile Club of Victoria Royal Automobile Club of Victoria
Department of the TreasuryDepartment of the TreasuryPowerlink QueenslandPowerlink Queensland
La Trobe UniversityLa Trobe UniversityKPMG
Westfield LtdWestfield LtdDepartment of Economic Department of Economic
Development (TAS) Development (TAS) Telstra
www.ark-group.comwww.ark-group.com
Post-conference workshop: Friday, 15 February 2008Engaging your people every dayFacilitated by: Angela Scaffidi, Director and Romarna Dichiera, Senior Consultant, Scaffidi Hugh-Jones
Produced by:
Supported by:
Learn from the experience of others and leave this event equipped with an understanding of how to:Learn from the experience of others and leave this event equipped with an understanding of how to:
Includes networking drinks
for enhanced communication opportunities
Share ideas during an
interactive panel discussion and a scenario solving
session
Demonstrating the Demonstrating the Demonstrating the Strategic Importance of Strategic Importance of Strategic Importance of Internal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal CommunicationInternal Communication
ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION FUNCTION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION FUNCTION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION FUNCTION ENHANCING RECOGNITION OF THE INTERNAL COMMUNICATION FUNCTION BY DEMONSTRATING TANGIBLE RESULTSBY DEMONSTRATING TANGIBLE RESULTS
For internal communication to operate to its potential within an organisation, it is essential to have business wide support and employee engagement, from the top level down.
The challenge for internal communicators is to first establish an understanding amongst senior management, stakeholders and company employees of the value internal communication contributes to the organisation, and then to follow up on this by demonstrating tangible results. By clearly delineating the ways in which internal communication meets business objectives and delivers return on investment, it is possible to shift the perception of internal communication so that it is seen as playing a strategic role rather than an operational one.
With effective strategic recognition in place, internal communicators can then With effective strategic recognition in place, internal communicators can then improve their communication framework by focusing on common challenges such as providing effective change communication during transitional periods, enhancing the communication skills of leaders and middle managers,
developing innovative communication channels, and meeting the ultimate goal of engaging the organisation.
This conference will integrate practical case studies, interactive sessions and workshops to help you with:
Demonstrating the real value internal communication contributes to an organisation Enhancing the profile of internal communication professionals and the active role they play Implementing change communication frameworks Getting leaders and middle managers to get actively involved in communication communication Gaining organisation wide engagement through effective communication strategies
Engaging your people every day
Registration: 9.00amWorkshop starts: 9.30amWorkshop ends: 4.30pm
Facilitators: Angela Scaffidi, Director and Romarna Dichiera, Senior Consultant, Scaffidi Hugh-Jones
About the workshop:
It often seems that despite all the problems around us our employees are more committed, enthusiastic and aligned than ever before. To use the popular term they are fully ‘engaged’ with the organisation they work for.
But what about when Project Next Gen is over? What happens when employees are expected to get back to business and implement the new ways of operating? What about organisations that are not going through major change or organisations for which change is now part of their everyday business?
This hands-on workshop will provide an approach and ideas for helping your employees to stay involved and engaged. The facilitators will present case studies and suggestions and you’ll have an opportunity to develop a framework for your own organisation.
About your workshop leaders:
Angela Scaffidi
Angela established Scaffidi Hugh-Jones six years ago. Prior to this, Angela worked with McKinsey & Company as a communication specialist. She also worked with Porter Novelli Australia.
She is passionate about supporting the change process within large organisations - from introducing a new vision, business process or strategy to managing the complexity of post-merger communication. She is experienced at developing communication strategy, delivering training and facilitating strategy workshops.
She has won a range of state, national and international awards for her work in communication, including two International Public Relations Association (IPRA) Golden World awards. Angela lectures in the post-graduate communication course at RMIT University.
Romarna Dichiera
Throughout her career Romarna has worked for a range of organisations in the corporate, government and not-for-profit sectors to provide services in communication and human resources.
Romarna’s expertise in internal communication, cultural and organisational change, stakeholder engagement and change communication is combined with a desire to keep communication real. She has an undergraduate qualification in Science and completed postgraduate studies in Public Relations at the RMIT University where she was awarded the postgraduate prize.
Post-conference workshop: Friday, 15 February 2008
Who should attend?
Internal Communication Professionals, Corporate Communication Professionals, Heads of Communication, Change Managers, HR Professionals working within Internal Communication, Employee Communication/Staff Communication Professionals, Organisational Development Managers, Corporate Affairs Managers, and Client Communication Managers.
Conference participants are invited to attend a
complimentary networking function at 4.45pm on 13th
February, which is jointly hosted by Ark Group and
IABC Victoria.
For full details of Ark Group’s upcoming events, please visit www.ark-group.com
8.30 Registration and refreshments
9.00 Chairperson’s opening remarksWendy Chuck, Vice President, IABC Victoria
9.15 Gaining management buy-in at all levels Developing effective business cases to gain senior level support Emphasising the fact that employees see through managers who don’t agree with company messages Gaining a seat at the board table to contribute advice on strategic issues Targeting middle management once senior managers are on boardEmily Eriksson, Marketing and Communications Manager, BNP Paribas
10.00 Employees as corporate reputation makers: the role of internal communication in building reputation External corporate reputation as a function of leadership and action Using powerful communication strategies to get the right message out Converting employees into ambassadors and advocates Instilling company values and providing opportunities to be actively engaged Julia Foley, Chief of Staff, Public Policy and Communications, Telstra
10.45 Morning refreshments and networking
11.15 Concentrating on strategy and frameworks Demonstrating internal communication’s capability of functioning at a strategic level Communicating company strategy to the organisation Defining a consistent approach to communication Implementing and refining processes and integrating them with project planningDaryl Peebles, Senior Communication Consultant, Department of Economic Development (TAS)
12.00 Interactive panel discussionShifting perceptions: getting internal communication to be viewed as strategically importantIn many cases the internal communication function within an organisation is viewed as being of operational significance as opposed to playing an important role in the overall strategy of the business. This session will allow you to learn from the successes and war stories of a panel of experienced communicators, as you ask them the questions that really matter to you. Ann Duffy, Communications Advisor, Department of the TreasuryLouise Denver, National Marketing and Communication, Deloitte Touche TohmatsuDaryl Peebles, Senior Communication Consultant, Department of Economic Development (TAS) Pita Norris, Internal Communications Manager, Powerlink Queensland
12.45 Networking lunch
1.45 Measuring the effectiveness of internal communication Generating realistic KPIs Understanding which areas to focus upon to demonstrate ROI Gaining relevant feedback that generates tangible results Measuring the intangibles Vedran Drakulic, General Manager, Public Affairs, Royal Automobile Club of Victoria (RACV)
2.30 Are they getting the message? The value of conducting a communications audit to help in: Understanding your audience and how to engage them Assessing your current communication landscape and how it can been improved to deliver value to your clients Developing a best practice internal communication function Finding new ways of communicating to your peopleBelinda Chung, Communications Specialist, KPMG
3.15 Afternoon refreshments and networking
3.45 Building organisational culture through internal branding Defining your internal brand and communicating it to the organisation Aligning employees’ goals with those of the organisation Understanding how internal culture can affect external perceptions of the organisation Realising the importance of internal branding in attracting and retaining staffLouise Denver, National Marketing and Communication, Deloitte Touche Tohmatsu
4.30 Chairperson’s closing remarks
4.45 Jointly hosted Ark Group and IABC Victoria networking drinks
6.15 End of day one
8.45 Registration and refreshments
9.15 Chairperson’s opening remarksAdrian Cropley, President, IABC Victoria; CEO, Cropley Communications
9.30 Managing internal communication across a broad audience Understanding the different roles and contributions of business units Addressing the needs of various groups across the organisation Targeting messages to specific groups to avoid information overload Reaching staff spread geographically Adapting national or global communication to work on a local levelSia Papageorgiou, Assistant Director of Communications, Client Contact, Australian Taxation Office
10.15 Web 2.0 in practice: effectively employing social media as a communication tool Understanding the impact of Web 2.0 on group communication Persuading management to have confidence about the use of new media Outlining practical examples of how a company can enhance internal communication through user-generated content Managing the risks associated with Web 2.0 and user-generated contentKate Carruthers, Digital Business Manager, Westfield Ltd
11.00 Morning refreshments and networking
11.30 The internal communicator as a change agent Taking ownership of change management and implementing change communication frameworks Prioritising change initiatives Dealing with rapid change Customising change communication messages based on what employees need to knowSue Stewart, Strategic Development and Change, Woods Bagot
12.15 Engaging a highly educated workforce in radical change Testing the water: is there a reserve of goodwill? Building credibility: a sound case for change Strategy in draft form: make it a discussion Giving people a voice: try a blog Sell it, live itWarrick Glynn, Internal Communications Manager, La Trobe University
1.00 Networking lunch
2.00 Scenario solving: Change management in action!
This hands-on interactive session will give you the opportunity to engage with the session leader and fellow attendees as you work through change challenges of varying magnitudes, developing practical solutions for managing transitional processes.
Facilitated by: Adrian Cropley, President, IABC Victoria; CEO, Cropley Communications
3.30 Afternoon refreshments and networking
4.00 Enhancing the communicative ability of leaders and middle managers Equipping leaders with the communication skills to effectively relay messages to staff Ensuring leaders and middle managers are confident in communicating both one on one and to large groups Convincing leaders of the importance of their communication skills Engaging frontline managers to help break down communication silosMegan Taylor, Group Manager, Internal Communications, Sensis
4.45 Chairperson’s closing remarks and end of conference
DAY ONE – Wednesday, 13 February 2008DAY ONE – Wednesday, 13 February 2008DAY ONE – Wednesday, 13 February 2008 DAY TWO – Thursday, 14 February 2008DAY TWO – Thursday, 14 February 2008
Demonstrating the value of internal communication
Change management and internal communication
Engaging the organisation
Strategy, profile and perceptions
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Booking conditions1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded.2. Payment must be received in full prior to the course.3. All speakers are correct at the time of printing, but are subject to variation without notice.4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: - Cancellations notified over 45 days prior to the event will not incur a cancellation fee. - In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. - For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available.5. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions.6. All cancellations must be received in writing.7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme.8. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking.9. Delegates are responsible for their own travel, accommodation and visa requirements.
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Demonstrating the Strategic Importance of Internal CommunicationDemonstrating the Strategic Importance of Internal CommunicationDemonstrating the Strategic Importance of Internal Communication13-15 February 2008, Novotel on Collins, Melbourne13-15 February 2008, Novotel on Collins, Melbourne
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Preferential rates are available at Novotel on Collins, Melbourne. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference.
Novotel on Collins, Melbourne270 Collins Street
Melbourne, VIC 3000Tel: +61 (03) 9667 5800
www.novotel.com.au
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