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Presented by: Natalie Alesi, Kraft Kennedy @legalerswelcome | linkedin.com/in/nataliealesi
Social Media University: Ramping Up Your Social Media Community Part 2
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• Managing Social Accounts• Benefits• Tools
• Google +• SEO• Circles• Sharing
• Mobile Apps• HootSuite• Twitter• LinkedIn• Pulse
• Instagram Overview• Pinterest Overview• Flickr Overview• Slideshare Overview• Prezi Overview
Session 2 #Hands3 Agenda
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Session 2 #Hand3 Links
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• Open Chrome Browser• Social Media Links are at the top
on the Favorites bar• Tabs appear at the top for each
social account • Login to
• Hootsuite• Google+• YouTube
• Bookmark Polling Link• https://ilta.cnf.io
• 2 minutes – GO!
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Managing Social Accounts
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Social Media Management Tools
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HANDS ON: Hootsuite
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• Let’s add social accounts to our Dashboard!• Adding Streams• #ilta14• #ilta• #legalchat• #iplaw
• Scheduling Tweets• Publisher• Analytics and Reports
Scenario:
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• Creating Hootsuite Twitter Lists• Assignments of Tweets• Installing Apps• Can follow anyone• HootSuite University
Helpful Info with Hootsuite
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Google+
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Google+ for Beginners
Source: http://offers.hubspot.com/how-to-use-google-plus-for-business
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Google+ for Beginners
Why Google +?
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HANDS ON: Google+
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• You want to start listening and sharing the right content with the right audience• Answer: Circles
Scenario:
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HANDS ON: YouTube
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• You want to start creating YouTube Video Bios.• Setting up YouTube
Scenario:
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Additional Social Accounts
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Social Photosharing Tools
• Event Photos• Firm Outing Photos• Presentation Photos• Planning Photos• Meeting Photos
What Should I Post?
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Social Presentation Tools
Why Would I Use These Over PowerPoint?• Collaboration• Business/Lead Development• Thought Leadership• Wow the Audience?• Social Sharing & Embedding on Sites
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Q & A
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Natalie AlesiConnect with [email protected]@legalerswelcomeLinkedin.com/in/nataliealesid.212.692.5619
#Thankyou #ILTA14
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Access: Social Media University Session Part 1
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