Social Media in Business
How to use Social Media in reaching customers and creating an online reputation@celiknimani
What is Social Media now?
Internet marketing
PPC – Search Marketing
Mobile Advertising
Sponsorships
Paid Applications
PAID
Social Media
Word of Mouth
Forums
News, PR
Bloggers
Brand and product website
Mobile Brand
Mobile App
Customer Care
Digital Content
Proprietary blog
OWNEDEARNED
What does it mean?
Social Media channels reach to audiences beyond borders and oceans.
HOW CAN A BUSINESS
USE SOCIAL MEDIA
SET GOALS
Write downGoals and objectives
ListenWho are they? What are they like? How do they consume? How do they engage?
Set up a base!
But which one is the right one for you?
Facebook – Personality/Versatility
Build Relationships through more communications
Personalization Facebook Ads –
Target AudienceApps
Twitter – Speed/Information/Viral
Faster Communications
Hear what people say
Tweets go viral
Linkedin – Professional Company Page
Better SEOBlog PromotionAdsEventsGroups
Pinterest – Visual/Female
VisualFemaleAddictiveEnlist products
Go for all
Benefits on being on social media
Visibility (you are were your client is)
Engagement (you engage 24/7)
Direct Advertisement
Costumers today search the internet for you before buying something. Be there when they search for you
Communication
Content
Start conversations, ask questions, share articles, create events,, share information, engage
Strategy
Start conversations, ask questions, share articles, create events,, share information, engage
Think and act every time
o Scheduleo Update 2/3 times per week –
2/3 times per dayo Monitor customers engagemento Provide added valueo Post regulary
o Contento Start conversations, ask
questions, share articles, create events,, share information, engage
o Social Media Business Etiquette o Add authenticity, comment and
respond to all.
Additional
Newsletters
Blogs
Foursquare
Recommended
