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Putting the “ME” in Social Media Getting Social in a Digital Age

Putting the "ME" in social media

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Denny Russell of Sherpa Software recently presented a one-hour lunch-and-learn at work, where he shared his experiences and showed how he manages all of his social connections, and not to mention, gather key information that helps drive his everyday life. From free gifts, to discount coupons, to product ideas and inspiration, Denny walked his coworkers through the steps of how to successfully use social media tools like Twitter, Facebook and LinkedIn for their own personal benefit. Using these slides, see what he used in his teachings on how to lurk for the purpose of finding useful information for work and life in general, and how to share that same information with others.

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Page 1: Putting the "ME" in social media

Putting the “ME” in Social Media

Getting Social in a Digital Age

Page 2: Putting the "ME" in social media

Agenda

• Overview• Getting Started• Be a Follower• Social Monitoring• Making it Easier• Q & A

Page 3: Putting the "ME" in social media

What Happens on the Internet

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Page 4: Putting the "ME" in social media

Social NetworksPh

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Page 5: Putting the "ME" in social media

Survey Results

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Page 6: Putting the "ME" in social media

You’re Doing it Wrong

“…On a daily basis, social intrudes on my life for about 15 minutes a day, and then I go back to ignoring it and doing real work.”

……Really?

Page 7: Putting the "ME" in social media

Everyone starts like this…

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Page 9: Putting the "ME" in social media

Where do I Start?Ph

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Page 11: Putting the "ME" in social media

Sign-up tips• Create a common name

• Your own brand• Your name at(company name):

@JohnAtSherpa

• Set up your profile• Decide what you will represent• Provide details about yourself and what you

do• This makes finding you easier

• Use a new email account• One you never use (gmail)• Forward to an email you always use

Page 12: Putting the "ME" in social media

Additional Tips

• Protect Yourself• Make passwords long and strong

(upper lower, #’s, special characters)• Unique account, unique password • Up to date Virus program• If a link looks suspicious, don’t click it

• Avoid posting information including:• Travel plans• Bank account information• Your full address and birthdate• Your children’s names, school, and birthdates• Location information• Your daily schedule

See more at: http://www.staysafeonline.org/stay-safe-online/protect-your-personal-information/social-networks#sthash.fw4JRglF.dpuf

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Page 13: Putting the "ME" in social media

Security preferences

Page 14: Putting the "ME" in social media

Who to Follow

• Personal• People you know• Retailers you buy from

• Work related• Competitors• Business Partners• Add yourself to communities that

share common interests

• Make invites personal

Page 15: Putting the "ME" in social media

Be a Follower

Page 17: Putting the "ME" in social media

Getting Started - Monitoring How to Monitor• Set a routine• Make it a habit• Follow new people daily• Follow # (hashtags)• Organize your following (Twitter lists)

Page 18: Putting the "ME" in social media

Getting Started - Notifications

Set up Notifications• Go to each tool and turn on the

notifications• Typically found in Settings/Options

Page 19: Putting the "ME" in social media

Visit the sites

Page 20: Putting the "ME" in social media

But isn’t that overwhelming?

Don’t be like this!

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Page 21: Putting the "ME" in social media

Don’t get overwhelmed!

Be like this!

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Page 22: Putting the "ME" in social media

KISS (Keep it Social Simple)• My 3 Favorites:• Hootsuite• Flipboard• Paper.li

• Other honorable mentions:• Ifttt• Scoop.it• TweetDeck

Page 23: Putting the "ME" in social media

Examples

Page 24: Putting the "ME" in social media

Final Tips

• You don’t have to contribute, at first

• Respond to requests to friend, follow or Connect

• Tune out the Noise• Share when you are ready to

give back• Think about your audience and

what might be useful