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Social media presentation conducted at New York State PTA Annual Conference in November 2011.
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Putting the New Communication Wave of Social
Media to Work for You
Evelyn McCormackNew York State PTA Conference
November 2011
Today’s Wiki: Let’s Keep it Going!
http://socialmediaschoolpr.wikispaces.com
What We’ll Cover…
•The Power of Social Media•Your Tools: Facebook, Twitter & YouTube•Connecting Your Social Media Efforts
Where Are Parents Getting Their School Information?
0 According to Ipsos North America’s December 2010 poll:
0 57 percent go to Facebook/Twitter
0 26 percent go to District website
1.800 million active users; 50% log on daily
2.100,000 users age 64+
3.310,000 users between 45–63
4.300,000+ businesses now have FB fan pages, including hundreds of school districts
5.250 million have FB on mobile devices
6.Avg user is connected to 80 community pages.
How to Use Facebook
1. Use to drive traffic back to website.
2. Post photos, videos, news, announcements.
3. Link to your YouTube (videos) or Flickr (photos) page.
4. Posts on FB should be brief and informal. Make it a conversation.
Photo credit: The Telegraph
Public Education Officials
Oklahoma State Superintendent
School Superintendents of Alabama
Candidates for 4J School Board in Eugene, Ore.
Lawrence, Kansas
School Board Candidates
School Districts
Joplin, MO5,000 followers
Queensbury, NY948 followers
Teachers
Disclaimer: the page is “for tutoring and extra help. …not a social page nor a way to try and friend me on FB.”
Libertyville, IL
PTAs
1,013 fans!
Group Pages, Community Pages, or Fan Pages?
Group Pages• Can be set up by any
individual & similar to clubs in the real world
• You 'join' Groups• Admins can send
messages to up to 5,000 Group members.
• Only open Groups are searchable publicly
• Groups can’t have a personalized URL
Community Pages• Dedicated to
topic or experience that is ‘owned’; collectively by the community connected to it.
• Let you connect with others who share similar interests and experiences.
• Fan pages of a company, person, product, non-profit, organization
• Fans 'like' pages• Admins can send
unlimited messages, called ‘Updates’ that appear on members’ Facebook walls
• Can host applications that permit you to show more content & interact with users.
• Can personalize FB web address eg: www.facebook.com/swboces
Fan/Business Pages
34 million fans
Fan Page How-To
facebook.com/pages/create.php
Dress It Up
Background, Mission Statement, etc. on your Info page
Favorite Pages
Disclaimers and Use Policies
Great Facebook Resources
Facebook in Education
Facebook Guide to Best Practices in Education
Facebook Insights
Number of page impressions
Facebook Questions & Polls
Yes Prep in Houston, Tex., asked what their mascot should be.
Mailing List App on Facebook -- Constant Contact
• Microblogging platform in 140 characters or less• Launched 2006• 106 million registered users; 65
million tweets per day• 750 tweets per second• It’s all about immediacy/useful in
crises• Slower growth among parents than FB
Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
State Ed Departments
U.S.IndianaMichiganOhioIdahoMichiganKentucky
CaliforniaMassachusettsVermontColoradoTexas Education AgencySouth CarolinaFloridaWest VirginiaArizona
MinnesotaIowa
AlabamaMarylandArkansas
GeorgiaIllinois
Twitter list curated by teach.gov
School Districts
Park Hill, MO
Duval County Schools, FL
PTAs
Why Use Twitter?
• Drive traffic to your website/blog • Provide you with many professional contacts• Gives you information quickly about what is going
on in the PTA/Education world • Teaches you new ideas, concepts, and skills• Alerts you to hot topics (great news source)• Allows you to share causes you support, content
you want others to know about, news that people should care about.
What Not to Do on Twitter
Do This Instead!
Twitter Anatomy
What’s trending/what people are talking about
Suggestions on who you might want to follow
The wall
# of people you follow;your followers
Twerminology
Twitter Help Center can assist you with terminology like #hashtags, @symbols, and how Twitter works in general.
hashtags.org allows you to search for hashtags or track conversations based on hashtags. This conversation was about #nspra11.
Twitter Apps
Post photos on Twitter. Install on your mobile phone.
YouTube
-- Video sharing website -- Launched 2005, bought by Google 2006-- 2 billion+ viewers a day-- More video uploaded to YouTube in 60 days than all 3 major
networks created in 60 years
Build a Channel
Montgomery County, MD, PTA – 1, 356 video views
National PTA Channel: 81,890 video views
Connect Your Media
Denver AcademyYouTube videoson Facebook
Featured Video Rotates
Made with: YouTube for Pages app provided by Involver
YouTube Advice
• 1. Turn off comments on your channel and each video after uploading.• 2. On profile page, include district logo, mission
statement, address, website, contact info.• 3. If too much concern about YouTube, Vimeo is
free alternative.
Third-party apps have free Basic plans that permit you to add
apps to 1 or 2 fan pages, or limit the number of apps you use.
Connect Your Social Media
Go to Account Settings, choose Activity Sharing
Share your activity with your FB, Twitter accounts
The Future?
•District-wide online calendar•Parents can sign up for text messages, emails•Works with existing calendar apps used by district•Directions provided by Google Maps
Email/phone alert companies now offering Facebook and Twitter integration to help push
out messages, news, announcements
Evelyn McCormack914-592-4203 ext. [email protected]
