Embed Size (px)
Citation preview
Putting the Social in Social Media
The Rise of Social Media Museum Associations
The (Personal) Social-Museum Experience
Andrew Mandinach@mndnch
San DiegoSocial Media
Managers Group
"If you have a platform you should use it for really interesting things" - Carrie Mae Weems
The Social Museum - Opening the Conversation Beyond Marketing
When everything is connected, everything matters. - Bruce Mau
Who’s got time for that?
Balboa Park
California Panama ExpositionCentennial
Centennial Celebration: Balboa Park Social Media Managers - UNITE!
The San Diego Social Media Managers Group
At least we’re doing something, right?
Austin Museum Partnership (AMP)austinmuseums.org
Doing It Together
Dipping Our Toes in Social Media
@austinmuseums
SuperFriends
Austin Museum Day
Austin Museum Day: Media Campaign
Austin Museum Day: Social Media Campaign
Austin Museum Day: Social Media Campaign
Statistics: Austin Museum Day
20132014 2015
Attendance 21,700 28,00028,000
Institutional Participation 42 3737
Instagram contest entries -- 250500
Web/mobile views 50,000+ 24,500+30,900+mobile app downloads ---- 1000+mobile app interactions -- --
16,000+
What Works...and What We Need to Work Out
Austin Museum Day is great but...
How do we maintain the critical mass around Museum Day all year?
What is our goal?
What is our voice?
Talk to Us
Andrew Mandinach @mndnch
Lisa Worley @goodlisa
Nicholas Griffith @naturaeobscuram
Adrianne Russell @adriannerussell
