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Webvolution
Web 1.0: Web of Documents Web 2.0: Web of PeopleWeb x: Web of the World
A Geo-Enriched, Location-Aware Internet
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Yahoo! Open Location
• Creating an Open Infrastructure for a Location-Aware Internet:
– Open Ownership: control and transparency
– Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms
– Open Platforms: easy to use, accessible
– Open Data: using the same grammar and vocabulary to describe named place geography
• Part of the Y!OS initiative
• Open = Ethos and Product
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Placemaker
Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc.
Placemaker identifies, disambiguates, and extracts places
Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content
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Placemaker
XML, Text, HTML, RSS, etc.
Miami
Florida Keys
Fort Lauderdale
St Petersburg
Count WOEID Path
x3 2450022 /html/body/h1
x2 23511750 /html/body/p
x1 2405797 /html/body/h2
x1 2487180 /html/body/h2
Geo-enrich your unstructured and atomic content:• web pages, news• feeds, blog posts, • status updates, ad titles and creatives
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Placemaker in a Nutshell
• Freely available
• No formal rate limit
• Uses GeoPlanet data
• Global and multilingual; strongest in EFIGS
• Returns:
– WOEIDs
– Count and occurrence
– Path and character offset
– Admin and colloquial scopes
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• Millions of placenames in multiple languages
• WOEID – permanent unique identifiers
• Vertical and Neighboring Relationships
• Now freely available as a tab-delineated download– (under Creative Common Attributions )
• http://developer.yahoo.com/geo/geoplanet/data
GeoPlanet Data
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Creating a Location-Aware Internet
Web 2.0: Web of People
Web 1.0: Web of Documents
+ =
Web x: Web of the World
Open Location