How to Sell More Homes

with Consumer-Direct Marketing

Overview We have a system that identifies people who are in the

early stages of thinking about buying a home. Often they haven’t yet decided to buy; they have questions about what to buy, where to buy, and how much to spend.

We will help these people resolve all their financial questions and concerns, and we’ll identify the people who have BOTH the financial ability AND the motivation to go through with a home purchase.

Then we’ll refer them to you, psychologically and financially prepared to buy a home. They are ready to buy!

Why it’s so Tough to Find Good Buyers

Households thatwill Buy a Homethis Year

Households thatwill not Buy aHome this Year

Area population approx. 800,000

Approx. 150,000 Households

5063 home sales last year

Being A Detective What do people do when

they start thinking about buying a home?» Look at ads for homes in the

newspaper or real estate magazines

» Call for Information» Visit Open Houses» Visit web sites

When they do those things, they CAN leave a trail we can trace

Our Targeted Prospect Has started thinking about buying a

home Has Questions about:

» How much home they can afford» How to maximize their negotiating position as a buyer» Neighborhoods & School Systems» How much they will net from the sale of their current home» Other questions about taxes, financing, etc.

They will not DECIDE to buy until these questions have been answered

What Prospective Homebuyers Want to Know

Is it in my best interest to buy a home now? How much home can I afford to buy? How much down payment

will I need? What will my monthly payments be? How should I go about finding the right home and negotiating

the best price? What can I do to save time and money? If I will be selling an existing home, how should I price and

market it, and how much am I likely to net after the sale? How can I find out about the neighborhood where I might buy? How can I increase my chances of buying a home that will

appreciate in value? What about the school system in the neighborhood(s) I am

considering? How will it affect my taxes if I buy a home now?

How the Program WorksWhat We’ll Do for You: Free Use of Our Call Capture line for all your

listings Free Telephone Followup of all Call Capture

Prospects Regular Updates on the results of our calls We offer the prospect a free consultation If qualified & motivated, we recommend you,

and call you to schedule an appointment with the buyer

We fax you full details and provide a weekly report of our conversations with potential buyers

How the Program Works

What You Do: Use our Call Capture Number on your listing

advertising (newspaper & magazine ads, website listings, signs)

When we send you a referral, find homes to show them matching the description we send you

Sell them a Home!

Program Statistics

Recommendation Use our Call Capture Number on all your

listing advertising» Newspaper & Magazine ads» Website Listings» Signs

Weekly Status & Planning Calls» Status report on leads and prospects in

development» Planning to improve our mutual results