The Fan Factor 6.5 Strategies to Sell More Homes

With Social Media Marketing

Strategy #1 Track Content Engagement

Typical Approach to Content

Strategy #2 Stop the Vanity Madness

Vanity: Excessive pride in one’s appearance, qualities, abilities or achievements.

What Is a Vanity Post? •  No value to

the viewer

•  The purpose is to shock or get attention

•  Idol chatter or replace real communication

Local Area Info

Seasonal Tips

HGTV Topics

Strategy #3 Marketing Posts Are Okay

(some of the time)

What Is the Difference?

Marketing Post •  Public Relations •  News •  Updates •  Offers •  There is a value to the

reader IF you deliver it to the right target audience.

Vanity Post •  Not targeted •  Obsessive •  Over the top •  Sell, sell, sell •  There is no value to the

reader.

Community Updates

Featured Floor Plan

Move-In Ready Homes

Strategy #4 Pay to Play

Paid Placement

•  Limited exposure for businesses •  High degree of competition •  Advertising is inexpensive •  DIY friendly

Paid Placement on Facebook

•  Be clear about the goal/desired outcome •  Must have eye-catching visual(s) •  Know who is target audience

Strategy #5 Give to Get

Master the Art of the Shout-Out

Realtor Shout-Outs

Feature Your Fans

Strategy #6 Go Beyond Facebook

Social Sites Are Channels

Twitter - House hunting!

Facebook - “Like” if you think my new home is cute!

FourSquare - Checked in to close on my new house.

YouTube- Video of my new house.

LinkedIn- I am the best agent in the world!

#TheFanFactor  

Social Media Channels

Instagram - Here’s a vintage photo of my new house.

Pinterest - How to sew window coverings.

Google+ - I’m a Google employee who owns a home.

Your Blog - Read about my home shopping adventures.

Yelp - Best real estate office in town.

#TheFanFactor

Social Media Channels

•  Your target audience? •  Staffing – In-house versus outsourced? •  Potential audience reach? •  Technical competence?

#TheFanFactor  

Selecting a Channel

•  Stand-alone channel is worthless. •  Integrated series of channels feeds each

other and creates synergy and buzz.

#TheFanFactor

Channel Integration

HUB  Driver

Driver

Driver  

Driver

HUB

Driver

Driver

Driver

Driver

Driver

HUB

HUB

Text “WOW” to 44144

Slides available at Slideshare.net/Meredith Oliver

Meredith Oliver Learn  more  at  Crea6ngWOW.com  

@Crea6ngWOW  

Facebook.com/Crea6ngWOW  

@MeredithsShoes22  

“You  will  be  the  same  person    in  five  years  as  you  are  today    except  for  the  people  you  meet    

and  the  books  you  read.”  ~Charlie  Tremendous  Jones