How to Sell More Homes

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    15-Mar-2016

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How to Sell More Homes. with Consumer-Direct Marketing. Overview. We have a system that identifies people who are in the early stages of thinking about buying a home. Often they havent yet decided to buy; they have questions about what to buy, where to buy, and how much to spend. - PowerPoint PPT Presentation

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<ul><li><p>How to Sell More Homeswith Consumer-Direct Marketing</p></li><li><p>OverviewWe have a system that identifies people who are in the early stages of thinking about buying a home. Often they havent yet decided to buy; they have questions about what to buy, where to buy, and how much to spend.We will help these people resolve all their financial questions and concerns, and well identify the people who have BOTH the financial ability AND the motivation to go through with a home purchase.Then well refer them to you, psychologically and financially prepared to buy a home. They are ready to buy!</p></li><li><p>Why its so Tough to Find Good BuyersArea population approx. 800,000Approx. 150,000 Households5063 home sales last year</p><p>Sheet: </p><p>Households that will Buy a Home this Year</p><p>Households that will not Buy a Home this Year</p><p>Toledo Area</p></li><li><p>Being A DetectiveWhat do people do when they start thinking about buying a home?Look at ads for homes in the newspaper or real estate magazinesCall for InformationVisit Open HousesVisit web sitesWhen they do those things, they CAN leave a trail we can trace</p></li><li><p>Our Targeted ProspectHas started thinking about buying a homeHas Questions about:How much home they can affordHow to maximize their negotiating position as a buyerNeighborhoods &amp; School SystemsHow much they will net from the sale of their current homeOther questions about taxes, financing, etc.They will not DECIDE to buy until these questions have been answered</p></li><li><p>What Prospective Homebuyers Want to KnowIs it in my best interest to buy a home now?How much home can I afford to buy? How much down payment will I need? What will my monthly payments be?How should I go about finding the right home and negotiating the best price? What can I do to save time and money?If I will be selling an existing home, how should I price and market it, and how much am I likely to net after the sale?How can I find out about the neighborhood where I might buy?How can I increase my chances of buying a home that will appreciate in value?What about the school system in the neighborhood(s) I am considering?How will it affect my taxes if I buy a home now?</p></li><li><p>How the Program WorksWhat Well Do for You:Free Use of Our Call Capture line for all your listingsFree Telephone Followup of all Call Capture ProspectsRegular Updates on the results of our callsWe offer the prospect a free consultation If qualified &amp; motivated, we recommend you, and call you to schedule an appointment with the buyerWe fax you full details and provide a weekly report of our conversations with potential buyers</p></li><li><p>How the Program WorksWhat You Do:Use our Call Capture Number on your listing advertising (newspaper &amp; magazine ads, website listings, signs)When we send you a referral, find homes to show them matching the description we send youSell them a Home!</p></li><li><p>Program Statistics</p><p>Sheet1</p><p>LeadsCallsAppointmentsReferralsClosings</p><p>1995201015801305627</p><p>19963960329236812654</p><p>19975346440042514072</p><p>19983583324829113661</p><p>1999337715001619878</p><p>Sheet1</p><p>Referrals</p><p>Closings</p></li><li><p>RecommendationUse our Call Capture Number on all your listing advertisingNewspaper &amp; Magazine adsWebsite ListingsSignsWeekly Status &amp; Planning CallsStatus report on leads and prospects in developmentPlanning to improve our mutual results</p></li></ul>