Shadd Centre of Expertise Network
How to Effectively Use Social Media in Education Rafael Scapin, Ph.D.
Coordinator of Educational Technology Dawson College
February 10, 2017
• Introduction to Social Media
• Big Data and How Social Media Use it?
• Privacy in Social Media
• Facebook, Twitter, Instagram, Youtube
• Hashtag: The Folksonomy of Social Media
• Using Social Media in Education
• Do’s & Don’ts
• Questions
Content
http://bit.ly/shaddsocialmedia
Are you a Social Media user?
Survey
Social Media: The Beginning
http://www.iheartradio.ca/cjad/news/education-ministry-considering-social-media-monitoring-to-prevent-cheating-1.2176839
In an effort to counter cheating during high school final exams, the Quebec Education Ministry has put out feelers searching for a company to monitor social media networks.
Last spring a portion of the Grade 10 final exam was cancelled after an essay question, worth 25% of the final mark, was leaked and posted on Facebook.
Social Media
Source: http://www.youtube.com/watch?v=MpIOClX1jPE
Definition
“Social Media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.”
Ron Jones, CEO of Symetri Internet Marketing
Social Media: Definition
“Forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”
Merriam-Webster Dictionary
Social Media: Definition
“ The purpose of a business is to create a customer ”
- Peter DruckerWriter, Professor & Management Consultant
The purpose of a business is to create a customerwho creates customers
Social Media
Source: http://www.youtube.com/watch?v=3SuNx0UrnEo
Length: 2:35
Social Media Revolution
YOU’re influencing and are being influenced everyday!
Social Media
Internet: a Mix of Media/Channels
Black Mirror: Social Media in the Future
http://www.theverge.com/2016/10/24/13379204/black-mirror-season-3-episode-1-nosedive-recap
Black Mirror: Social Media in the Future
https://www.youtube.com/watch?v=F_C-s9QXiTU
Black Mirror: Social Media in the Future
https://www.youtube.com/watch?v=ngzIOEuIn60
Nosedive
13:42
Social Media Policy
The Arab Spring
One Message Before Social Media
One Message After Social Media
Getting Users’ Data
http://www.tubechop.com/watch/5748183
Big Data
Big Data
Big Data
https://youtu.be/RC5HNTj3Dag
Big Data
Source: http://www.youtube.com/watch?v=R55e-uHQna0
Length: 1:02
The Force: Volkswagen Commercial
Viral Videos
In the Spring of 2008, United Airlines customer, Dave Carroll (born in Timmins (ON), now living in Halifax (NS)), witnessed baggage handlers throwing his $3,500 Taylor guitar.
When Carroll finally reached his destination he opened his guitar case to find the guitar had in-fact been broken.
For nine months he called customer support to receive compensation for his broken instrument.
Finally, when he received his final “no” he vowed to make a music video about his negative experience and post it on the web for all to see.
Case: United Airlines
Source: http://www.youtube.com/watch?v=5YGc4zOqozo
Video: United Breaks Guitars
ResponseUnited Airlines took a week to react to the video and by that time it had “gone viral.” Finally, when United Airlines did call to compensate for the damages, Carroll declined because the exposure was worth more than the $1,200 it cost for him to fix the instrument.
OutcomeUnited Airlines stock price plunged 10% costing shareholders $180 million.United Airlines neglected to respond quickly to this video and suffered the consequences when it eventually went viral and has had over 7,000,000 views to date.
Case: United Airlines
The Importance of the Hashtag (#)
The Importance of the Hashtag (#)
Hashtag Agregator
#montreal
Folksonomy
Folksonomy is a system in which users create their own tags to online items, typically to aid them in re-finding those items.
Social Media Report (2016)
http://www.pewinternet.org/2016/11/11/social-media-update-2016/
Social Media Report (2016)
Social Media Report (2016)
Social Media Report (2016)
Social Media Report (2016)
Facebook – Fake News
Facebook – Fake News
Two of the world’s biggest digital information platforms say they’re getting ready to roll out tools in Canada designed to crack down on so-called “fake news.”
Both Google and Facebook have been testing online tools in the U.S. and the U.K. aimed at helping users identify credible information posted on their web portals. And they say they expect to provide similar tools to Canadian users soon.
Google has incorporated a “fact-check” tag into some news pages to help readers find fact-checked content in large stories.
https://www.thestar.com/business/2017/01/24/facebook-google-to-tackle-fake-news-in-canada-with-new-tools.html
Facebook – Fake News
https://vimeo.com/195753689
Facebook is a social networking service and website launched in February 2004.
It was founded by Mark Zuckerberg
Facebook had 1.79 billion active users on the 3rd quarter of 2016.
https://www.simplilearn.com/how-facebook-is-using-big-data-article
FacebookFacebook is probably the only company that possesses a high level of detailed customer information. The more users use Facebook, the more information they suck out. Heavily investing in their ability to collect, store, and analyze data, Facebook does not stop there. Apart from analyzing user data, Facebook has other ways of determining user behavior.
1. Tracking cookies: Facebook tracks its users across the Web with the use of tracking cookies. If a user is logged into Facebook and simultaneously browses the Web, Facebook can track the sites they are visiting.
2. Facial recognition: The latest investment of Facebook is in facial recognition and image processing capabilities. Facebook can track its users throughout the Web and other Facebook profiles due to the image data that is stored with them due to user sharing.
3. Tag suggestion: Tag suggestions can be made on user photos due to image processing and facial recognition.
4. Analyzing the ‘Likes’: Researchers at Cambridge University and Microsoft Research shows how the patterns of Facebook ‘Likes’ can very accurately predict your sexual orientation, satisfaction with life, intelligence, emotional stability, religion, alcohol use and drug use, relationship status, age, gender, race and political views among many others.”
Source: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
FacebookLeading countries based on number of Facebook users as of May 2016 (in millions)
https://fossbytes.com/how-to-auto-delete-your-facebook-account-after-your-death/
Facebook Reactions
https://vimeo.com/156502226 https://vimeo.com/156501944
Should I Keep My Personal and Professional Identities Completely Separate Online?
Personal Professional
Facebook Profiles
PROFILE: A Profile Page can contain information all about you, including both personal and professional details. You can easily add photos and videos to your profile. You can connect with other people, who become your Facebook “friends.” When friends accept your invitation, you can see their Profiles and they can see yours.
Facebook: Profile Page
Facebook: Profile Page
https://www.facebook.com/zuck
Mark Zuckerberg
Personal Facebook Page
Facebook Pages
Facebook Pages
Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook.
Unlike your profile, Facebook Pages are visible to everyone on the internet by default.
You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
Facebook PagesMontreal Canadians Facebook Page
https://www.facebook.com/canadiensmtl/
Facebook Groups
While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion.
Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
Facebook Groups
Types of Groups
Upload: Images and movies (no other files). Photo galleries can be created.
Documents: can be edited in plain text or added through an external link (from Dropbox, Google Docs, etc)
Forum threads
Ask Questions and have instant feedback
Video replies
Facebook Groups
Facebook Groupshttps://www.facebook.com/groups/shaddteachers/
Using Facebook in the Classroom The Top 4 Ways to Use Facebook in Your Classroom
1. Create a Facebook Group for Your Class
By creating a group and adding your students to it, you will be able to stay in touch with them effectively.
This practice will allow you to share assignment details, outlines and other important information.
If you wish to start a project for your class, you will be able to share complete details in the group and every student will have access to it.
You will be able to post home work details as well. This way, your students will have no trouble going through your requirements from home.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
2. Share Videos Related to Your Course
Create your own videos. Keep them short, interesting and to-the-point. This way your students will not mind watching them. If your videos are long, chances are that most of your students will not bother watching them.
You can share videos from YouTube. YouTube offers a wealth of knowledge. You can find all kinds of tutorials there. You will easily find quality tutorials related to fitness, design, languages, cooking, science, math, dissertation help and much more.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
3. Make it Easy for Students to Get Help
Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively.
For example, after you post an assignment, some students might have some questions.
They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
4. Use Questions and Polls to Educate and Get Opinions
Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively.
For example, after you post an assignment, some students might have some questions.
They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
Facebook Live Using Facebook ‘Live’ In The Classroom Is A New, Exciting Learning Tool
Instant Feedback
The Issues with Facebook
Facebook will try to tell you that they do take your privacy seriously as noted in their privacy policy.
Facebook also has a vested interest in collecting your information. After all, it’s how they make money.
The more information you share the more valuable you are to Facebook. You should always take your privacy on Facebook seriously as they may not always have your best interest at heart.
Privacy in Facebook
Source: http://www.youtube.com/watch?v=JmukelUppDE
How Facebook Mistakes Cause Job Interviews To Go Terribly Wrong
Source: http://www.youtube.com/watch?v=j47aYH0DtP4&feature=related
1. Do use your real name. The idea behind these sites is for friends to stay in touch and reconnect.
2. Do create your photo albums with privacy settings so only your friends can see them.
3. Do tag the pictures you post so that friends know when you have put their picture online.
4. Do use the Facebook privacy settings to limit who can see your full profile. Set it so that only friends can see things like your pictures, your wall, and your personal and contact information.
Privacy in Facebook
5. Do create a private group for you and your close friends. Make the group administrated and by invite only and only allow friends to join if you know them in real life.
6. Do limit the type of email notifications that come to you from Facebook.
Privacy in Facebook
1. Don’t leave the default Facebook privacy settings as set. Go in and customize your privacy.
2. Don’t be afraid to allow some people to only see a limited version of your profile.
3. Don’t ever announce on your wall, or on any public wall, where you plan to go or who you plan to go with. Cyber stalkers are a real threat and if you have one this tells them where to find you in real life.
4. Don’t be afraid to join public groups about interests you share. Just be careful what you post on the walls of these groups.
Social Media: Do’s and Don’ts
5. Don’t accept Facebook invites to events. If you plan to attend send your acceptance using a private message or tell the host when you see them in person.
6. Don’t use Facebook to bully, harass, spread rumors, challenge fights or otherwise incite violence. Facebook is a social utility, not an anti-social utility
Social Media: Do’s and Don’ts
Google Plus
Google Plus
Source: http://www.youtube.com/watch?v=ddO9idmax0o
140 characters
URL shortner
Hashtags (index)
Lists by subject
http://www.teachthought.com/twitter-hashtags-for-teacher/
#edtech #elearning #mlearning
50 Ways to Use Twitter in the Classroom
http://www.teachhub.com/50-ways-use-twitter-classroom
• Create a unique classroom hashtag: Students will use this hashtag for each post they share.
• Connect classrooms
• Play with TweetStats
• Follow key people
• Create lists of topics
Source: http://www.youtube.com/watch?v=IzT3JVUGUzM
Youtube
Create your own teaching channel!
EdPuzzle
Vialogues
Managing Different Social Media Platforms
https://hootsuite.com/
Managing Different Social Media Platforms
Questions
rscapin
DawsonITE Blog
http://dawsonite.dawsoncollege.qc.ca
Contact Me
Rafael Scapin, Ph.D.
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