The Masters Circle
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
How can we help you with your fundraising?
What do you want to get out of today?
Let’s Get Personal!
✓ Being personal with LOTS of donors
✓ Miracles in technology and making them work for you
✓ Include Social Media
Let’s Get Personal
Feel the Emotion!
✓ Love
✓ Anger
✓ Curiosity
✓ Fear
✓ Trust
✓ Guilt
Feel the Emotion!
✓ Bring it to life
✓ Use Sensory Words
✓ Power of Pictures
✓ Giving Context
✓ Universal Desires
✓ Donor Segmentation
Feel the Emotion!
Beyond Ordinary
✓ Efficiency Tools: Google Docs, Basecamp, Asana
✓ eMail Tools: Mailchimp, Constant Contact, AWebber
✓ Website Tools: Squarespace, Wordpress
Beyond Ordinary
✓ Creative Tools: Adobe Creative Suite, Gimp, Canva
✓ Social Media Tools: PostPlanner, Hootsuite, Tweetdeck
✓ Donor Management Tools: OMG!
Beyond Ordinary
Being REALLY Unique!
Being REALLY Unique!
✓ Pros:
✓ Can do AMAZING things!
✓ Can make personalized videos!
✓ Personalized to the individual!
Being REALLY Unique!
✓ Cons:
✓ Can be very expensive!
✓ Can be very complicated!
✓ Can be very embarrassing!
Being REALLY Unique!
Be Sociable!
✓ Give in order to get
✓ Ask only for what you NEED
✓ Immediately respond
✓ Know, Like, & Trust — NOT Ask
Be Sociable!
Get Noticed!
✓ Always be:
✓ Efficient
✓ Responsive
✓ Conversational
✓ Helpful
✓ Reciprocal
Get Noticed!
Any questions?
Next Masters Circle
● Next Masters Circle session is on November 19th
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com
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