25
The Masters Circle

Get Intimate! Personalized Direct Marketing for Fundraising

Embed Size (px)

DESCRIPTION

Want to know what all the animals have to do with fundraising? Get the recording here! http://mosaicnpd.com/shop/masters-circle/ The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest. Sign up for the next live session! http://results.mosaicnpd.com/masters/ In this session we cover: * How to really be personal with a lot of donors - Messages that resonate with donors and let them know how much you care about each individual * Miracles in technology - How to use the available direct marketing tools to their best advantage. What to do and what to avoid in making technology your best friend * Including social media in your direct marketing - How to expand your reach and the number of touches you can have with donors while making them love you even more than they do now We answer questions about: * The pros and cons of sending a direct mail newsletter Submit a question for the Masters Circle: http://mosaicnpd.com/masters-circle-topic-request/

Citation preview

Page 1: Get Intimate! Personalized Direct Marketing for Fundraising

The Masters Circle

Page 2: Get Intimate! Personalized Direct Marketing for Fundraising

Your Masters Circle hosts

Heidi Hancock, CFRE David A. Svet

Page 3: Get Intimate! Personalized Direct Marketing for Fundraising

Before we begin...

Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Page 4: Get Intimate! Personalized Direct Marketing for Fundraising

How can we help you with your fundraising?

What do you want to get out of today?

Page 5: Get Intimate! Personalized Direct Marketing for Fundraising

Let’s Get Personal!

Page 6: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Being personal with LOTS of donors

✓ Miracles in technology and making them work for you

✓ Include Social Media

Let’s Get Personal

Page 7: Get Intimate! Personalized Direct Marketing for Fundraising

Feel the Emotion!

Page 8: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Love

✓ Anger

✓ Curiosity

✓ Fear

✓ Trust

✓ Guilt

Feel the Emotion!

Page 9: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Bring it to life

✓ Use Sensory Words

✓ Power of Pictures

✓ Giving Context

✓ Universal Desires

✓ Donor Segmentation

Feel the Emotion!

Page 10: Get Intimate! Personalized Direct Marketing for Fundraising

Beyond Ordinary

Page 11: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Efficiency Tools: Google Docs, Basecamp, Asana

✓ eMail Tools: Mailchimp, Constant Contact, AWebber

✓ Website Tools: Squarespace, Wordpress

Beyond Ordinary

Page 12: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Creative Tools: Adobe Creative Suite, Gimp, Canva

✓ Social Media Tools: PostPlanner, Hootsuite, Tweetdeck

✓ Donor Management Tools: OMG!

Beyond Ordinary

Page 13: Get Intimate! Personalized Direct Marketing for Fundraising

Being REALLY Unique!

Page 14: Get Intimate! Personalized Direct Marketing for Fundraising

Being REALLY Unique!

Page 15: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Pros:

✓ Can do AMAZING things!

✓ Can make personalized videos!

✓ Personalized to the individual!

Being REALLY Unique!

Page 16: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Cons:

✓ Can be very expensive!

✓ Can be very complicated!

✓ Can be very embarrassing!

Being REALLY Unique!

Page 17: Get Intimate! Personalized Direct Marketing for Fundraising

Be Sociable!

Page 18: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Give in order to get

✓ Ask only for what you NEED

✓ Immediately respond

✓ Know, Like, & Trust — NOT Ask

Be Sociable!

Page 19: Get Intimate! Personalized Direct Marketing for Fundraising

Get Noticed!

Page 20: Get Intimate! Personalized Direct Marketing for Fundraising

✓ Always be:

✓ Efficient

✓ Responsive

✓ Conversational

✓ Helpful

✓ Reciprocal

Get Noticed!

Page 21: Get Intimate! Personalized Direct Marketing for Fundraising

Any questions?

Page 22: Get Intimate! Personalized Direct Marketing for Fundraising

Next Masters Circle

● Next Masters Circle session is on November 19th

● Watch your email for instructions

● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Page 23: Get Intimate! Personalized Direct Marketing for Fundraising

Help us help you

● Submit a question or topic request

http://mosaicnpd.com/masters-circle-topic-request/

● Sign up for our blog

http://www.mosaicnpd.com/feed

● Hang tight for the quick survey

Page 24: Get Intimate! Personalized Direct Marketing for Fundraising

Stay in touch

For additional information:Heidi Hancock, CFREDavid A. Svet

Toll Free 1-800-485-0742

email: [email protected]

Skype: Mosaicnpd

www.mosaicnpd.com

http://www.facebook.com/MosaicNPD

http://twitter.com/MosaicNPD

http://www.mosaicnpd.com/feed

Page 25: Get Intimate! Personalized Direct Marketing for Fundraising

Thank youMosaicnpd.com