Golf To Conquer CancerA National Partnership

The Partnership

National Golf Fundraising program that will raise funds for Personalized Cancer

Medicine in a big and bold way through a partnership with the

Canadian Golf Industry

A bold vision…

Launch Spring 2012…….Event -Thursday July 25th, 2013

A Unique and Compelling Format…

Format ResearchKey Learning

1) Speed of play

Participants hit less shots than traditional scramble format

2) Challenge element is a factorBoth before (choosing clubs) and during (planning shots)

3) Great equalizer

Skill differences not a big factor

4) Definitely unique

Strong appeal to avid and occasional golfers

Raise the profile of Golf in Canada

Ensure the health of the game

• Generate awareness of your facility

• Showcase your facility as a philanthropic partner

• Galvanize how much, “Golf Gives” to Communities

• Generate Revenue

• Help Conquer Cancer in our Lifetime.

Partnership

Benefits

Green Fees (50% or lowest agreed rate)

Food/Beverage per player of $30

Cart fee (if applicable) per player of $15

Quick format to ensure a four hour round thus limiting valuable tee

closures

Financial Support

8

How it will work

Marketing SupportExtensive Plan starting in

2012

Media & Advertising

Venue Support

Event signage Score sheets and scoring software Rules sheets Event collateral (Logo’s, word marks, tag lines, stock imagery, etc.) Smart phone technology to link event nationally

VenueSupportExamples

Event Materials

Venue Support Example

Door Cling

Pre/Post event exposure

Pre/PostEventExposure