The devil is in the detailsA new reality. Beyond the computer.

@andersliljedal

@fm

November 9th 2011, Creuna

What is an experience?

Details are the building blocks.

The experience is the sum of all details. Good and bad.

And some other things...

This is not about...

...The BIG picture!

But perhaps it is the picture?

We mean it!

But, you won’t notice a small detail?

What is a detail?Details is the differentiation.

A couple of details in a couple of minutes!

Look! A detail!

Good and Bad

Gemhållaren

Fast knappt för

dom som ser

Where are you today?

You are here!Users are here!

Why are you stuck?

You don’t invent.

You hang on to the past.

You don’t evolve your design patterns for a new reality.

Ditt företag om ni

inte gör något :-)

An example

Refresh the stuff I’m

looking at, please!

Where are we heading?and where does the details fit in?

Inputdevices:The Mouse

Douglas Engelbart1964

Inputdevices:TouchScreen

E.A. JohnsonRoyal Radar Establishment, Malvern, UK1965

and now ten years later.

Let’s wrap it up.“The details are not the details. They make the design.”

- Charles Eames

Do this

Do thisClarity

Do thisClarity

Typography

Do thisClarity

Typography

Humor

Do thisClarity

Typography

Humor

Movement

Do thisClarity

Typography

Humor

Movement

Sound

Do thisClarity

Typography

Humor

Movement

Sound

Context

Do thisClarity

Typography

Humor

Movement

Sound

Context

Differentiate

¡Muy importante!

Thank you!

@andersliljedal@fm

Follow us, we are nice people

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