Social Media: What's in it for Human Services
Sophia Agtarap, University of Washington
Jeris JC Miller, Consultant Microsoft
fundraisingTime suckadvocacy
engagement
safety
public vs. private
recruitment
ethics
Questions + Concerns
Social Media Revolution
LISTEN Google Reader & Blogsearch Technorati Twitter Search
Home Base
Website As Link LibraryScratch Blog: Tumblr.com or Posterous.comBlog: WordPress.com or WordPress.orgBetter Reach: FeedBurnerMobile Blogging: 12seconds.tv Utterli or QikSocial Engagement: TwitterSocial Profile: FacebookBusiness Profile: LinkedIn
Best Practices
Beth Kanter & Beth’s Blog Social Media 101 & Chris
Brogan.com
Social Media Portals
TEDxSeattleCANSeattle
Just use it…as long as you know what you’re talking about. – Peter Kim
Building a BrandManaging your brandBecome the expert at what you do
Every airman is a communicator
Model: US Air forceIt’s all about relationshipsYou can’t control everything
Ecosystems of Call to Action
Spread awarenessDonateCreate ContentFacebok Causes
Birthday wish featureMulti-channel approach
Social media doesn’t work for everyone
Takeaways + Next Steps
It’s not the end of the road
…or your ticket to millions
…or a one way conversation
It’s one piece of the puzzle
…it’s about a conversation
…it’s about listening & responding
Where to begin?
Test the waters and let goBuild a social media/communication team and
trust them.Identify audience(s). Are they on social
media?Decide how you’re going to measure success.
Hint: it’s about relationshipsRemember: social media is social!
Social Media Resources
Social Media Policies from 80+ orgsIntel’s Social Media PolicyGovloop.comBeth’s Blog for NGOsDoD’s Social/New Media PolicySocial Media Governance Policy DatabaseFrogloop.comCluetrain Manifesto
More resources
Mashable’s Twitter Guide BookTwitter List DirectoryCommunity 2.0 BlogDIOSA CommunicationsNonprofit Tech 2.0Duck Call Blog
How to Listen
http://www.google.com/reader/view/#overview-page
http://blogsearch.google.com/http://technorati.com/http://search.twitter.com/
Blogging Best Practices
http://www.chrisbrogan.com/if-i-started-today/
http://www.chrisbrogan.com/my-best-advice-about-blogging/
Blog Platforms
Simple Blogshttp://posterous.com/http://www.tumblr.com/Additional Blog Platformshttp://wordpress.com/http://wordpress.org/http://blogspot.com
Basic Analytics
http://feedburner.google.com/http://bit.ly/
Mobile Blogging
http://12seconds.tv/http://www.ustream.tv/http://qik.com/
Contacting Us
Sophia Agtarap, University of [email protected]
Jeris JC Miller, Consultant Microsoft@dakini_3Seattle Social Media Profiles
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