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Gary Stockert of [s+m+c]pros gives a glimpse into the types of social media agencies and how they can take you from the implementation to theoptimization, and then all the way to the monetization of your social media efforts!
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What Do Social Media Agencies
Do?
By Gary Stockert
We play for a living! It’s hard work
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What do the below have in
common? • Lower Marketing Budgets
• Fewer leads/quality of leads
• Larger consumer demand for online content
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Social Media?
Our Industry’s Response
• Social Media Agencies sprouting up everywhere
• Traditional Agencies have a decision to make
• Everyone Struggles at First
• First In Wins
▫ For everyone
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Common Services
1) Development/Design 2) Engagement/Community Management 3) Consulting/Strategy
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Development Services
• Most Common form of services provided
• Set up work for Social Sites
• Do basic design work
• Some do more high end app development
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Engagement Services
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• Social Posting
• Responses
• Content sharing
• Also known as Community Management
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Consulting Services
• 100% Custom approach
• Strategy Focused
• Analysis
• Coaching
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Three Steps for Social Success
1) Implementation
2) Optimization
3) Monetization
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Implementation
• 0+ Fans, followers and connections
• Effort + $ = frustration
• Live Market test
• Base level strategy
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Optimization
• Fans, followers and connections are growing
• Not sure of value of web presence or “Likes”
• Effort + $=unsure about value
• Plateau effect on Business Owners
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Monetization
• 1,000+ fans, followers and connections
• ROI becomes a major factor
• Over the “hump”
• Effort + $=Measurable results
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Results
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Tips for Success at Any Stage
• Inform
• Educate
• Advise
• Incent
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Six Street Smart Questions
1) What do I hope to accomplish with my Social Presence? (Check the box factor)
2) How much effort and $ can I spend per month?
3) How are my competitors using Social?
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Six Street Smart Questions
4) Who best to manage my community?
▫ Me or a third party?
5) What content do I have that I can re-purpose?
6) How can I start now? (First in wins)
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Questions for the Presenter?
• Thanks for joining us!
Gary Stockert
612.293.0423
