Social Media: What's in it for Human Services

Sophia Agtarap, University of Washington

Jeris JC Miller, Consultant Microsoft

fundraisingTime suckadvocacy

engagement

safety

public vs. private

recruitment

ethics

Questions + Concerns

Social Media Revolution

LISTEN Google Reader & Blogsearch Technorati Twitter Search

Home Base

Website As Link LibraryScratch Blog: Tumblr.com or Posterous.comBlog: WordPress.com or WordPress.orgBetter Reach: FeedBurnerMobile Blogging: 12seconds.tv Utterli or QikSocial Engagement: TwitterSocial Profile: FacebookBusiness Profile: LinkedIn

Best Practices

Beth Kanter & Beth’s Blog Social Media 101 & Chris

Brogan.com

Social Media Portals

TEDxSeattleCANSeattle

Just use it…as long as you know what you’re talking about. – Peter Kim

Building a BrandManaging your brandBecome the expert at what you do

Every airman is a communicator

Model: US Air forceIt’s all about relationshipsYou can’t control everything

Ecosystems of Call to Action

Spread awarenessDonateCreate ContentFacebok Causes

Birthday wish featureMulti-channel approach

Social media doesn’t work for everyone

Takeaways + Next Steps

It’s not the end of the road

…or your ticket to millions

…or a one way conversation

It’s one piece of the puzzle

…it’s about a conversation

…it’s about listening & responding

Where to begin?

Test the waters and let goBuild a social media/communication team and

trust them.Identify audience(s). Are they on social

media?Decide how you’re going to measure success.

Hint: it’s about relationshipsRemember: social media is social!

Social Media Resources

Social Media Policies from 80+ orgsIntel’s Social Media PolicyGovloop.comBeth’s Blog for NGOsDoD’s Social/New Media PolicySocial Media Governance Policy DatabaseFrogloop.comCluetrain Manifesto

More resources

Mashable’s Twitter Guide BookTwitter List DirectoryCommunity 2.0 BlogDIOSA CommunicationsNonprofit Tech 2.0Duck Call Blog

How to Listen

http://www.google.com/reader/view/#overview-page

http://blogsearch.google.com/http://technorati.com/http://search.twitter.com/

Blogging Best Practices

http://www.chrisbrogan.com/if-i-started-today/

http://www.chrisbrogan.com/my-best-advice-about-blogging/

Blog Platforms

Simple Blogshttp://posterous.com/http://www.tumblr.com/Additional Blog Platformshttp://wordpress.com/http://wordpress.org/http://blogspot.com

Basic Analytics

http://feedburner.google.com/http://bit.ly/

Mobile Blogging

http://12seconds.tv/http://www.ustream.tv/http://qik.com/

Contacting Us

Sophia Agtarap, University of Washington@sophiakristinasophiakristina.wordpress.com

Jeris JC Miller, Consultant Microsoft@dakini_3Seattle Social Media Profiles