Crocs Supply Chain Diagram
Denver
Large Retailers
Raw Materials Suppliers
US and Europe
Customers
China
Canada
Mexico
China Mexico
Italy Canada
Brazil India
FloridaBosnia
ManufacturingCompoundingPackaging &Warehousing Distribution
China Mexico
Italy Canada
IndiaBrazil
Bosnia FloridaSmall
Retailers
Supplier-Relationship Management
Internal Supply Chain Management
Customer-Relationship Management
Crocs Financial Performance Through 2009
All Amounts In Millions2009 2008 2007 2006 2005 2004 2003
Revenue $645.77 $721.59 $847.35 $354.70 $108.60 $13.50 $1.20 COGS $337.72 $487.62 $349.70 $154.20 $47.80 $7.20 $0.90 Gross Profit $300.96 $233.97 $497.65 $200.60 $60.80 $6.40 $0.30
Net Profit ($42.08) ($185.08) $168.23 $64.40 $17.00 ($1.50) ($1.20)Percent of Revenue -7% -26% 20% 18% 16% -11% -100%
Geographic Distribution of Revenue All Ammounts In Millions
2009 2008 2007 2006 2005 2004 2003Revenues: Americas $298.00 $361.67 $498.50 $265.00 $102.80 $13.50Europe $106.90 $150.72 $179.70 $30.30 $1.00Asia $237.50 $204.94 $167.48 $54.50 $4.70Corporate and other $3.36 $4.26 $1.67 $4.60 $0.10
Total segments $645.77 $721.59 $847.35 $354.40 $108.60 $13.50