improved display

link to footwear

improved packaging

reduced selling price

2012

2014

sales

------------------------------------- WOOL SOCK MATCHING:

-------------------------------------

------------------------------------- WOOL SOCK MATCHING:

-------------------------------------

------------------------------------- WOOL SOCK MATCHING:

-------------------------------------

------------------------------------- ACRYLIC SOCK MATCHING:

-------------------------------------

--------------- 2.2 --------------- CLASSIC FURRY

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

-------------------------------------

--------------- 3.1 --------------- BOYS NEW BACK TO SCHOOL

-------------------------------------

------------------------------------- WOOL SOCK MATCHING:

-------------------------------------

--------------- 3.2 --------------- BOYS CALF

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

-------------------------------------

------------------------------------- WOOL SOCK MATCHING:

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

CLOGS AND SNEAKERS

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

CLOGS AND SNEAKERS

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

SNEAKERS AND ANKLE/CALF FOOTWEAR

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

SNEAKERS AND ANKLE/CALF FOOTWEAR

-------------------------------------

------------------------------------- COTTON SOCK MATCHING:

ALL RETRO FOOTWEAR

-------------------------------------

2012 2014

SS12 AVERAGE RETAIL SS14 AVERAGE RETAIL

PRICE: 5,45 € / pair PRICE: 3,84 € / pair

FW12 AVERAGE RETAIL FW14 AVERAGE RETAIL

PRICE: 8,19 € / pair PRICE: 6,19 € / pair

Our collection was not New designs are in line with

maching the footwear enough Crocs footwear collection

2012 2014

2011 2014

very stylish pack but more classic pack,

hard to touch & feel better consumer‘s

the product experience

master boxes, usable free standing display,

as transport units and better in-store fitting for

as display as well but Crocs stores and

but hard to place in store other retailers

2011 2014