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Cooper, R and Press, M. (1995). 6 Design Audits. In: The Design Agenda. Chichester: Wiley. p214.
Store Design
– Bright
-- Colourful
Website Design(Official website, Facebook, Blog, Online shop)
-- Fun
-- Colourful
-- Comfortable
customer
Staff – Friendly
-- Enthusiasm
Service– Friendly
-- Helpful
Catalog – Simple
Service– Friendly
-- Helpful
Complete customer experience
Product – Innovative
-- Fun
-- Comfort
-- Simple
-- Colourful
Product – Innovative
-- Fun
-- Comfort
-- Simple
-- Colourful