Embed Size (px)
Citation preview
Kamran Gossieaux, Joshua Foster, Neil Jagtiani, Vaibhav Mahajan, Vanessa Marino, Aditi Ramesh, Margaret Vecchione
August 10, 2015
COLLEGE SOCIAL MEDIA
THE PROBLEM
WHAT WE COULD BE DOING
SOCIAL MEDIA MAVENS
YOUNG
+
COMPETITIVE
+
CAREER FOCUSEDREAD WSJ TO GET AHEAD IN
THEIR FAST-PACED LIVES
WHO DID WE TARGET?
❖ Largest generation in the US Estimated 80 million
❖ By 2020 nearly HALF of the workforce will be millennials
❖ 75% Create a profile on social networking sites
MILLENNIALS = COLLEGE STUDENTS = SOCIAL MEDIA MAVENSA subscription now can turn into a subscription for life!
THE MILLENNIALS
6
○ Promotion within
personal networks
○ Increase the
number of likes
○ Lower reliance on
personal networks
○ Higher frequency of
posting - increase
engagement rate
OUR APPROACH
7
HOW WE DID
1.04xincrease
2011 Followers
3.64xincrease
115Organic
Likes1900+
Followers bought 2094
Organic Followers
Today
419Organic
LikesToday
1.80xincrease
111Organic
Followers
202Organic
Followers Today
MORE POSTS, MORE ENGAGEMENT
Engagement
Number of Tweets
Day
8
9
Push content from
WSJ social accounts
to WSJ staff
Track trending posts
and topics
Integrate leaderboards
of staff with the
highest following and
engagement
SUGGESTIONS
10
Encourage students to show how they #MakeTime like these leaders.
This will include an email and announcement in the
newsletter
Students are ambitious. They want to emulate the success of today’s leaders.
#MakeTime CAMPAIGN
Post a photo showing us how you #MakeTime to read WSJ.
RULES1. Read WSJ -
Seriously, just do it.
2. Show us - Pics or it didn’t happen.
3. Be outgoing - Tag us, retweet friends, start trends.
Extra Credit: Picture yourself reading a paper copy or add a
link to the article for double points
Tweet @WSJCollege for a chance to be featured on on the official twitter account!
@WSJCollege
11
#MakeTime CAMPAIGN
12
TONE INFLUENCES ENGAGEMENT
