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Social Media 2012 INTERNATIONAL INSTITUTE – BANGKOK FRIDAY, 4 MAY, 2012

Social media -_thorfinnson__intro-final

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Rotary International International Institute, 4 May 2012, presentation from Past RI Director Tom Thorfinnson, social media discussion group.

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Social Media

2012 INTERNATIONAL INSTITUTE – BANGKOK

FRIDAY, 4 MAY, 2012

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Rotary Connections &Social Business Strategy

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Social Business Strategy

Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public. The tools we choose to implement will be worthy of Rotarians’ trust. These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business. We will encourage the use of social technologies consistent with these goals and development of new technologies where gaps exist.

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Rotary.org

New CMS

Shared Access

Member Profiles

Idea Platform

Rotary Showca

seRotary

App Store

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Member Profiles

Comprehensive profiles, searchable by attributes and interests

Network of contacts based upon user needs

Ability to contact others through the platform

Comprehensive Rotary calendar containing local events

Private groups based on Rotary business needs

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Member Profiles

Idea Platform

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IdeaS

tarte

r: P

roje

ct

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IdeaS

tarte

r: C

on

tribu

te

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Member Profiles

Idea Platform

Rotary App

Store

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Rota

ry A

pp

Sto

re

LicensingData

Integration

Listing

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Member Profiles

Idea Platform

Rotary Showcas

eRotary

App Store

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Rota

ry S

how

case

Lan

din

g P

ag

e

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Member Experience