SOCIAL M

EDIA D

URING T

HAI

FLOODS

TH

E T

HA

I R

ED

CR

OS

S S

OC

I ET

Y

BACKGROUND

Start >> 2010

for …. PR news, activities, projects of TRCS

>> One way communication <<

Then >> Tsunami in Japan

>> Thai volunteers used twitter for fund

rising

Problem : No #hashtag to Thai Red Cross

Solution : - Partner with other volunteer groups

ROLE OF SOCIAL MEDIA IN THAI FLOOD

Social media played a key role in Thailand 2011 flood.

Affected >> 65 provinces.

>> Estimate 13.6 M or 20% of Thailand’s population were affected

>> Approximately 47 billion USD in damages and losses

People asked for help in website, Facebook and Twitter of TRCS

TRCS posted news and updated situation in real-time both pictures & stories

TRC ACTIVITIES IN SOCIAL MEDIA Normal situation activities focus on 4 core areas of TRC

1. Medical and Health Care Service

2. Disaster Preparedness and Response

3. Blood Transfusion Service

4. Quality of Life Promotion and Social Welfare

Emergency situation activities:

- To collect information and provide assistant

- To coordinate with other social media group

- To raise donation

- To inform location of relief distribution center

NEXT STEP OF TRC IN SOCIAL MEDIA

Thai Red Cross plans to create excellent PR officers

And to create new young reporters.

TRC SOCIAL MEDIA STATISTICS

Facebook = more than 50,000 likes

Twitter = nearly 20,000 followers

RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS

RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS

SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND

SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND

SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND

SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND

THANK YOU