1. How I Learned to Stop Worryingand Love the BlogHow to Care
and Feed Your Blog
2. Todays Takeaways Getting started Avoiding abandoned blog
syndrome Feeding the content beast Blogging is like flossing
Getting the most out of your blog You can be famous!2 #wcmtl July
2011 3. A Tip from Journalists Who? What? When? Where? Why? How?3
#wcmtl July 2011 4. Mission Statement A mission statement is a
informal statement of the purpose of your blog. It provides "the
framework or context within which your blogs content is formulated.
In simplest terms, the mission is the blogs reason for existence,
and vision is what it wants to be.4Adapted from Wikipedia#wcmtl
July 2011 5. Reasons for Blogging Thought Leadership Position
you/your Drive traffic through SEOcompany as an expert Share
knowledge, Keyword-dense blogs enableinsighttraffic to self-quality
Communicate keymessages The Julie/Julia Project Job Search Showcase
your skillsMy Dad Reads too Many Increase digitalBooksBusiness
blogs provide the opportunity for companiesfootprintto start
conversations about their products, services Share5#wcmtl a
Passionand brands. Blogging for Dummies July 2011 6. Blogging is
like FlossingFrequency Blog regularlyLinks Build trafficObjectivity
Provide valueShort 500 wordsSearch Keyword terms6 #wcmtl July 2011
7. Blog Content News articles Interviews News recaps Customer
stories Opinion pieces Trends Hot topics First-hand Events
experience/insights Industry reportsUseful tool: Editorial calendar
widget:http://stresslimitdesign.com/editorial-calendar-plugin7
#wcmtl July 2011 8. SEO Tips Select a keyword Best Practices
Keyword strategy Include your name In title Company/client name In
first sentence Full terms and 2nd time in first acronyms paragraph
Twitter hashtags In second paragraph Others mentioned Yoast SEO
widget8 #wcmtlJuly 2011 9. Srees #1 Rule for Social MediaBe
Interesting helpful generous useful credible informative brief
relevant entertaining practical fun actionable occasionally
timelyfunny9 #wcmtl July 2011 10. 3 Tips on Comments Always
moderate Comment on other blogs Dont confuse comments with
analytics10 #wcmtl July 2011 11. Interactive Discussion Kelley Lynn
Kassa KLKassa@MidnightOilComm s.com @KelleyLynnK11 #wcmtlJuly
2011
