WITSA CorporateIdentity Manual

7/28/2019 WITSA CorporateIdentity Manual

1/41

Wrd Irmati Tchg ad Srvics Aiac | Crprat Idtit Mauawww.wis.

Corporate Identity Manual


2/41


TAble o ConT enTS

1.0 IntroductIon

1.1 Aut WITSA

1.2 Visi & Missi

1.3 brad Psitiig

1.4 brad Attriuts

1.5 brad Prsait

2.0 the Logo

2.1 lg Sca Guidis

2.2 Miimum Siz

2.3 Crprat Crs

2.4 lg Crs

2.5 Icrrct Usag lgs

2.6 lg Architctur

3.0 Brand IdentIt y SyStem

3.1 Iustrati: Vrtica laut

3.2 Iustrati: Hrizta laut

3.3 appliis: Si Is

3.3.1 namcard

3.3.2 lttrhad

3.3.3 evp

3.3.4 Ivic

3.3.5 Prss Ras

3.3.6 Pwr Pit Tmpat

3.4 appliis: Pi Li Is

3.4.1 Advrtismt

3.4.2 bar

3.4.3 brchur

3.4.4 Pstr

3.4.5 butig

3.5 appliis: oli Li Is

3.5.1 Wsit

3.5.2 nwsttr

3.5.3 bar

4.0 co-BrandIng guIdeLIn eS

4.1 JitMartig

4.2 evt Hstig4.3 Spsrship


3/41


1.0Ii

WITSA rad is a pwru ad uiig stratg r cmmuicatig th VAlUe, TRUST ad leADeRSHIP

WITSA. W ar at ad rspct wh w ctiv cmmuicat ad rirc th WITSA

rad.

Wh WITSA is csistt rcgizd r ths charactristics, w uid ur amiiarit ad adrship.

This, i tur, icrass th vau ur rad, rigig ts t a ur stahdrs.

This Crprat Idtit Maua itrducs WITSA rad t a ur stahdrs. It utis th

pricips hw WITSA rad is xprssd t isti amiiarit, t rirc xpric ad t prtct

ur quit.

r ths wh cmmuicat th WITSA rad, this maua prvids usu ts t guid ur crativ

xprssi. It aciitats csistc ad carit i divrig ur rad prmis ad mssagig thrughtta cmmuicatis with a ur stahdrs.


4/41

1.1 Wrd Irmati Tchg ad Srvics Aiac | Crprat Idtit Mauawww.witsa.org

ab WItSa

udd i 1978, WITSA is a adig csrtium ICT idustr assciati mmrs rm ar 70 cmis arud th wrd.

WITSAs mmrs rprst mr tha 90 prct th wrd IC T mart.

As th adig rcgizd vic th ga ICT I dustr, WITSA aims t driv trasrmati ad grw th idustr. WITSA ivsICT is th drivig rc t a gvrmts, usisss ad scitis r ga dvpmt ad cmic grwth.

WITSA is dedicated to the following:

Advocatinginternationalpublicpoliciesthatadvancestheindustrysgrowthanddevelopment;

FacilitatinginternationaltradeandinvestmentofICTproductsandservicesthroughourglobalnetworkofcontacts;

Promotingindustrycooperationandstrengthenournationalassociationsthroughthesharingofknowledge,experience,andcritical

information;

PublishingglobalICTresearchthroughWITSADigitalPlanet;

Awardingsignatureevents,WorldCongressonInformationTechnology(WCIT)andGlobalPublicPolicySummit(GPPS)todierent

hostcountriesaroundtheworld;and

OrganizingandhostingtheGlobalICTExcellenceAwardstorecognizethemostoutstandingICTusers.

InTRoDUCTIon


5/41


Vision

Why WITSA brand should exist?

WItSa is li iz vi f lbl Ict Is wi is k iv f lbl iw

Mission

How to deliver WITSA brand?

t p fili lbl w f ifi iis l svis

is pbli pli vlp v, pi f lbl ivs, lbl

f xpi

Visi & missiInTRoDUCTIon


6/41


B Psiii

What is the unique selling point of WITSA brand?

Widest representation across global ICT industry

WITSAisaconsortiumof70ICTindustryassociationsfromeconomiesaroundtheworldwhichrepresentover90percentoftheworldICT mart.

WITSArepresentsglobalvoiceofICTandpromotetheinterestoftheindustry.

Imperative influence on the creation of global public policy that advances the ICT industry

WITSAassumesaleadingadvocacyroleinthedevelopmentofinternationalpublicpolicythataectsthecreationofarobustglobal

ICT irastructur.

WITSAprovidesaforumforitsmembersto exchangepoliciesandideas,aswellas toidentifycommonissuesthatimpact theICT

idustr.

Key driving force to spur social-economic growth through ICT

WITSAfacilitatesinternationaltradeandinvestmentsinICTproductsandservicesthroughourglobalnetwork.

WITSAprovidesaplatformtonetwork,forgepossiblestrategicpartnership,andopennewmarketopportunitiesacrossandwithin

ggraphic catis.

InTRoDUCTIon


7/41


What WITSA wants to be?

What emotion WITSA wants to elicit f rom all our stakeholders?

Trust-worthy WITSAistheleadingrecognizedvoiceoftheglobalICTindustry.

Leadership

WITSApresentsworldclasseventsthatleadstheglobalexchangeofideasandpoliciesonICT.

Credibility

WITSAprovidescritica linformationresourcesharingandpublishesglobal ICTspendingthatiswidelyreferencedbymanygovernments

ad privat istitutis.

Public Policy Advocacy WITSAistheleadingadvocateinthedevelopmentofofinternationalpublicpolicythataectsthecreationofrobustglobalICT

irastructur.

Global Trade Driven

WITSAfaciliatesinternationaltradeandinvestmentamongourunparalleledglobalnetwork.

B aibsInTRoDUCTIon


8/41


What is the personality of WITSA brand?

Global

Globalconsortiumwith70leadingICTindustryassociationsfromeconomiesaroundtheworld. Createsglobalmembersnetworkthathelptoopenupnewbusinessopportunitiesandadvocatestheexpansionanddevelopment

th ICT idustr.

Leader

AstheleadingrecognizedglobalvoiceoftheICTindustry,WITSAprovidesinformationonfuturetrends,newtechnologiesandbest

practics that prmts ad dvps th ICT idustr.

Facilitator

Facilitatesandpromotesinternationaltradeandinvestmentsof ICTproductsand servicesthathelp spurthesocial andeconomic

dvpmt cmis.

B PsliInTRoDUCTIon


9/41


2.0t L

Th WITSA g rcts ur grwig prmic ad rvac as th adig rcgizd vic

th ga ICT idustr.

Th gs gratr carit ad diti udrscr ur icrasig iuc th dvpmt idas ad picis ratd t ICT ad ur impact th wrd scia cmic prgrss.

This is highightd th car ad dmiat us th WITSA acrm as th mai atur th

g agaist th map th wrd. Additia, th us dirt shads u ad gr prjcts

staiit whi xudig cdc.

Car, th WITSA g capsuats th WITSA rad as a rspctd ad damic ga aiac r

th advacmt ICT.


10/41


L Sl gilisTHe loGo

WITSA g is th achr ur rad idtit. Th g is a ga rcgizd ad rspctd

sm ur rgaizati.

Th g usag i a itra ad xtra cmmuicatis must adhr t th sca spcid ith guidi.

Th g must awas prducd rm rigia digita artwr. It must t atrd i a wa, i..

d t strtch, att r rcstruct it.

0.5x mi

0.5x mi0.5x mi

x

0.5x mi

0.5x mi

Minimum clear spaceTh g must surrudd with adquat car spac t sur

maximum prmic ad visua impact.


11/41


mii SizTHe loGo

WITSA g must prducd i t ss tha 30 mm i siz t sur carit ad visiiit th

g.

I cas whr th g ds t appar a imitd acgrud, th miimum siz awd is t

ss tha 13 mm.

15mm

25mm


12/41


cp clsTHe loGo

Crs pa a imprtat r i cmmuicatig ur rad prmis.

Th crprat crs ar part ur rad idtit sstm. Th crs must usd as much as

pssi.

WITSA g is dvpd asd ths crprat crs Bl ad g

ad tpac mi P Blk.

c m y K50 0 100 0

r g B140 198 63

c m y K

90 65 0 0

r g B

34 98 175

c m y K90 30 90 30

r g B0 104 61

c m y K

100 100 0 0

r g B

46 49 146

c m y K

70 15 0 0

r g B41 170 226

c m y K35 10 0 0

r g B160 202 236

c m y K0 0 0 100

r g B0 0 0


13/41


WITSA g shud usd i u crs whvr pssi t

maximis th apprarac th g.

I vt that th u crs ar t avaia, th wig ptis

ca appid t wsprit, gravig, mssig, dssig

ad pritig.

I cas mridr ad pritig mrchadiss, spt crs

g ca appid t sur that th g appars csst t ur

crprat crs.

u cr g ight acgrud

Grasca g ightacgrud

Sid cr g ightacgrud

Rvrs g dar acgrud

Sid cr g daracgrud

bac ad whit g ightacgrud

c=0 m=0 =0 =100

c=0 m=0 =0 =40

c=0 m=0 =0 =100

c=0 m=0 =0 =40

c=90 m=30 =90 =0

c=90 m=65 =0 =0c=35 m=15 =0 =0

c=0 m=0 =0 =80

c=0 m=0 =0 =40c=0 m=0 =0 =10

L clsTHe loGo


14/41


WITSA g must awas appid i its crrct rms, crs ad

sizs as spcid i th guidi. Icrrct usag th g riss

its csistc i apparac.

I us f LsTHe loGo

D t distrt r adjust thprprtis th g.

D t mdi th artwrr sustitut it with

athr tpac.

D t add a spciacts.

D t add uti thg.

D t atr th crspcicatis th g.

D t imiat amts th g.

D t chag thpsiti th mts th g.

D t atr thidtit th g.

D t rtat th g. D t pac g pattrd r usacgrud.

D t cct th g t a thr g tp(exceptpriorapprovalfromWITSA).

WORLD INF ORMA TION

TECHNOLOGY AND SERVICES ALLIANCE

Other

Logo Type


15/41


L aiTHe loGo

The Leading Recognized Voiceof the Global Industry

BusinessCenter

North AmericaSecretariat

AsiaSecretariat

WITSA Logo

WITSA Logo with Tagline

WITSA Secretariat Offices

WITSA Initiatives


16/41


2.0B Ii Ss

WITSA rad idtit sstm uss distict visua ds ad dd mts

t cv ur rad mssags t a ur stahdrs.

Stadard appicati tmpats ad rmats ar dvpd t rircWITSA rad idtit. A radig matria dsigs must adhr t ths

stadard appicati tmpats ad rmats.

Th sstm prvids a impactu ad fcit wa t cmmuicat th

uiquss ur rigs. It vrags ad uids strgth ad vau

th WITSA rad thrugh csistt ad thughtu appicati acrss

a cmmuicatis. It crats a ga rcgizd ad csistt visua

imprssi r WITSA.


17/41


WItSa B Ii Ss dibRAnD IDenTITy SySTeM

THE LEADING RECOGNIZED VOICE OF THE

GLOBAL ICT INDUSTRY

www.witsa.org

Lorem ipsum dolor sit amet, consectetuer

adipiscing elit. Quisque placerat dapibus

tortor. Sed odio. Nullam consectetuer, dui

eget cursus gravida, sapien nulla vehicula

nunc, a sagittis sem leo consectetuer velit.

Maecenas euismod erat tempus tortoreuismod suscipit. Phasellus auctor gravida

sem. Cras lacinia interdum nisl. Donec est.

Sed nec turpis. Cras nunc lacus, aliquet ac,

fringilla quis, vehicula at, felis. Suspendisse

luctus tempus enim. Cras ut nulla non

turpis ullamcorper scelerisque. Mauris

dolor enim, vestibulum eget, congue id,

ultrices id, erat. Sed leo velit, ultricies quis,

lacinia sit amet, consequat a, dui. Donec

risus. Integer tempor augue vitae turpis. In

odio.



tortor. Sed odio.

+603 4567 8910

World InformationTechnology and ServicesAlliance

Suite4800-3A-1, CBDPerdana, 63000Cyberjaya, Selangor D.E., Malaysia.

Tel. +60383201898 Fax. +60383201896

Corporate Focus

Csistt pacmt th WITSA g whit

acgrud ad spcic tpgraph ar th cr mts

dig th WITSA rad.

Headline

Mai mssag shud pacd prmit hr

Sub-Heading & Copy

WITSA URL & Address

WITSA Logo

Th g shud sizd ad psitid rativ t th

appicati, gra i th uppr right r wr right

crr.

Business Focus

Th mtag d aws idividua prducts t

dirtiat xprssig thir mssags ad uiqu

vau prpsitis, whi sti maitaiig a ccti t

th WITSA rad

Montage FieldsRvat imags pp, prducts ad pattrs ar

ard tgthr t cv divrsid tchg ad

custmr cus.


18/41


Illsi: Vil LbRAnD IDenTITy SySTeM

www.witsa.orgWorld InformationTechnology and ServicesAlliance

Suite4800-3A-1, CBD Perdana, 63000Cyberjaya, Selangor D.E., Malaysia.

Tel. +60383201898 Fax. +60383201896

Hadi,

Suhadi txt & Imag

X

0.7 x

0.3 x 0.3 x

1.5 x


19/41


Illsi: hizl LbRAnD IDenTITy SySTeM

www.witsa.org World Information Technology and Services Alliance | Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. | Tel. +603 8320 1898 Fax. +603 8320 1896

Hadi,

Suhadi txt & Imag

X

0.5 x

0.3 x

0.3 x

1.5 x


20/41


appliis: Si IsbRAnD IDenTITy SySTeM

NameCard

Letterhead

Envelopes

Invoice PressRelease

PowerPointTemplate


21/41

3.3.1 Wrd Irmati Tchg ad Srvics Aiac | Crprat Idtit Mauawww.witsa.org

i - -

l l i

i

www.witsa.org

HeadquartersSuite 4800-3A-1

CBD Perdana63000 CyberjayaSelangor D.E. Malaysia

Tel: +603 8320 1898Fax: +603 8320 1896

North America Secretariat8300 Boone Boulevard Suite 450

Vienna, VA 22182United States of AmericaTel: +1-571-633-0620

Fax: +1-703-893-1269

Asia Secretariat1106 & 1107, Block B,

Phileo Damansara IINo. 15, Jalan 16/1146350 Petaling Jaya,

Selangor D.E. MalaysiaTel: +603 8320 1898Fax: +603 8320 1896

nbRAnD IDenTITy SySTeM

90mm

30mm

10mm

5mm

5mm

5mm

Option 1 - front side

Option 1- back side Option 2 - One side

3mm

3mm

55mm

c siz:

width: 90 hight: 55

n

Siz: 9 pis

t: mi P Bl

dsii & ui/dp/divisi

Siz: 7 pis 8.4 pis adig

t: Myriad Pro Light Italic

ass/tl/eil/urL

Siz: 7 pis 8.4 pis adig

t: Mriad Pr light

C M Y K50 0 100 0

R G B0 104 61

C M Y K

90 65 0 0

R G B140 198 63

Dato Dan E KhooChairman

Suite 4800-3A-1,CBD Perdana,63000 Cyberjaya,Selangor D.E., Malaysia

tel. +603 8320 1898fax. +603 8320 1896cell. +601 9271 0088email. [email protected]. www.witsa.org

WITSA HQ: Cyberjaya, Malaysia ~ WITSA Oces: Virginia, United States of America | Kuala Lumpur, Malaysia

NameDesignation &

Unit/Department/Division

Address line 1,Address line 2,Address line 3,Address line 4

tel. +603 4567 8910fax. +603 4567 8901cell. +601 2345 6789email. [email protected]. www.witsa.org

WITSA HQ: Cyberjaya, Malaysia ~ WITSA Oces: Virginia, United States of America | Kuala Lumpur, Malaysia


22/41


LbRAnD IDenTITy SySTeM


Suite4800-3A-1, CBDPerdana, 63000 Cyberjaya, Selangor D.E., Malaysia.

Tel. +60383201898 Fax. +60383201896

Continuation pageLetterhead



Tel. +60383201898 Fax. +6038320189 6

www.witsa.org

Ctt

Ctt

T: nam

Addrss 1

Addrss 2

Addrss 3

our R:

Dat:

40mm


23/41


evlpbRAnD IDenTITy SySTeM

evlp siz:

Width: 248 Hight: 114

L

Siz: Width: 30

Wl Ifi tl Svis alli

Siz: 7 pis 10 pis adig

t: mi P bl

ass/tl/Fx/urL

Siz: 7 pis 10 pis adig

t: Mriad Pr light

World Information Technology and Services Alliance

Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia.

Tel. +603 8320 1898 Fax. +603 8320 1896 URL. www.witsa.org

30mm

10mm

10mm

15mm

10mm


24/41


IvibRAnD IDenTITy SySTeM

TOMESSRS :

ATTN:

INVOICENO:

DATE:

YO URPO NO :

TERMS

DO NO :

DESCRIPTION

Add5% Gov Tax

RINGGIT MALAYSIA

Authorized signature Name :

Date:

AMOUNT (RM)

Invoice

www.witsa.orgWorld InformationTechnologyand ServicesAlliance

Suite4800-3A-1, CBDPerdana, 63000 Cyberjaya, Selangor D.E., Malaysia.

Tel. +60383201898 Fax. +60383201896

40mm


25/41


Pss rlsbRAnD IDenTITy SySTeM

Press Release


Suite4800-3A-1, CBDPerdana, 63000Cyberjaya, Selangor D.E., Malaysia.

Tel. +60383201898 Fax. +60383201896

40mm

Ctt

DatCtact

HadiSuhadi


26/41


Pw Pi PsibRAnD IDenTITy SySTeM

www.witsa.org | WorldInformation Technologyand ServicesAlliance page number

0.0 Subheadline

Hadi, suhaditxt, imag

X

0.7 x

0.3 x0.7 x

Sample


27/41


Application: Print Literature ItemsbRAnD IDenTITy SySTeM

Advertisement

Banner

Brochure

Poster Bunting


28/41


avisbRAnD IDenTITy SySTeM


GLOBAL ICT INDUSTRY

www.witsa.org



tortor. Sed odio. Nullam consectetuer, dui

eget cursus gravida, sapien nulla vehicula

nunc, a sagittis sem leo consectetuer velit.

Maecenas euismod erat tempus tortor

euismod suscipit. Phasellus auctor gravida

sem. Cras lacinia interdum nisl. Donec est.

Sed nec turpis. Cras nunc lacus, aliquet ac,

fringilla quis, vehicula at, felis. Suspendisse

luctus tempus enim. Cras ut nulla non

turpis ullamcorper scelerisque. Mauris

dolor enim, vestibulum eget, congue id,

ultrices id, erat. Sed leo velit, ultricies quis,

lacinia sit amet, consequat a, dui. Donec

risus. Integer tempor augue vitae turpis. In

odio.



tortor. Sed odio.

+603 4567 8910



Tel. +6038320 1898 Fax. +6038320 1896

Sample


29/41


BbRAnD IDenTITy SySTeM

www.witsa.org


GLOBAL ICT INDUSTRY

World Information Technology and Services Alliance | Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. | Tel. +603 8320 1898 Fax. +603 8320 1896

Sample


30/41


BbRAnD IDenTITy SySTeM

www.witsa.org www.witsa.org


GLOBAL ICT INDUSTRY



Tel. +6038320 1898 Fax. +6038320 1896

www.witsa.org www.witsa.orgWorld InformationTechnology and ServicesAlliance

Suite4800-3A-1 , CBDPerdana, 63000Cyberjaya, Selangor D.E., Malaysia.

Tel. +6038320 1898 Fax. +6038320 1896

Sample

Hadi

Ctt ad Imag

L ips l si


31/41


PsbRAnD IDenTITy SySTeM


Suite4800-3A-1 , CBDPerdana, 63000Cyberjaya, Selangor D.E., Malaysia.

Tel. +6038320 1898 Fax. +6038320 1896

Lorem ipsum dolor sit amet,consectetuer adipiscingelit.Quisqueplacerat dapibus tortor.Sed odio.

Nullam consectetuer,dui eget cursus gravida,sapien nulla vehicula nunc,a sagittis sem leo consect-

etuer velit.Maecenas euismod erat tempus tortor euismod suscipit.Phasellus auctor gravida sem.

Cras lacinia interdum nisl.Donec est.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor.

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet,consectetuer adipiscing

elit.Quisqueplacerat dapibus tortor.Sed odio.

+603 4567 8910


GLOBAL ICT INDUSTRY

Sample


32/41


BibRAnD IDenTITy SySTeM

www.witsa.org

GLOBAL ICTINDUSTRY


www.witsa.org

Sample

Hadi, suhadi,txt & imags

X

1.5X


33/41


appliis: oli Li IsbRAnD IDenTITy SySTeM

Website

e-Newsletter

e-Banner


34/41


WbsibRAnD IDenTITy SySTeM


35/41


ewslbRAnD IDenTITy SySTeM


36/41


www.witsa.org

ebbRAnD IDenTITy SySTeM

GLOBAL ICT INDUSTRY


www.witsa.orgSample

Hadi, suhadi,txt & imags

4 0 c B i g i li


37/41


It is imprtat t maitai th itgrit WITSA rad idtit that usiss

ratiships maagd i a stratgic ad csistt wa. It hps t cari

ratiships ad avid cusi t xtra partis.

Cradig is th us r mr tradmars rm tw r mr

cmpais r th martig spcic prducts, srvics r vts.

Th usag WITSA g r th dirt tps cradig arragmt

must adhr t th spcid guidis ad apprv th WITSA Scrtar

Gra prir t th xcuti.

4.0cBi gilis


38/41


This is a arragmt tw WITSA ad supprtig rgaizati t jit prmt ad mart

WITSA prducts, srvics r vts. bth partis ivst i martig dars.

Th prmic ach g gra is rativ t its us as a primar r scdar ctriutr. It

shud hav a ratiship dscriptr i a stacd rmat.

JoInT MARkeTInGCo-bRAnDInG GUIDelIneS

Jil iz b:


39/41


This is a ar ragmt tw WITSA ad vt hstig cutr r rgaizati, whr WITSA

awards th hstig ur sigatur vt t th hst rgaizati.

It shud hav a ratiship dscriptr i a stacd rmat.

eVenT HoSTInGCo-bRAnDInG GUIDelIneS

ev b:


40/41


This is a arragmt tw WITSA ad th rgaizati rqustig r spsrship rm WITSA

i th rm cash r iid spsrship.

It shud hav a ratiship dscriptr i a stacd rmat.

SPonSoRSHIPCo-bRAnDInG GUIDelIneS

Sps b:


41/41

WItSa hqs

Suit 48003A1, CbD Prdaa

63000 Crjaa, Sagr D.e.

Maasia

T: +603 8320 1898

ax: +603 8320 1896

WItSa n ai Si

8300BooneBoulevard(Suite450)

Via, VA 22182

Uitd Stats Amrica

T: +15716330620

ax: +17038931269

WItSa asi Si

1106 & 1107, bc b,

Phi Damasara II, n. 15, Jaa 16/11

46350 Ptaig Jaa, Sagr D.e.

Maasia

T: +603 8320 1898

ax: +603 8320 1896

www.witsa.org

Documents

WITSA CorporateIdentity Manual