Many businesses are underperforming due to low levels of sales efficiency and effectiveness. This is not helped by the fact that many business leaders are unaware of the potential scope for improvement, within their sales and marketing teams. In recent years the challenge of business-to- business sales has grown more sophisticated and complex. New routes to market and methods of communication along with constant changes in buyer behaviour make planning, forecasting and sales growth more difficult to achieve. This seminar will provide you with an understanding of sales excellence within the business-to-business environment. It will give insights into ‘best practice’ at various stages within the sales cycle and allow you to benchmark your organisation’s performance and determine its scope for improvement. The route to sales excellence is a challenging one and maintaining that position requires a continuous improvement mentality. Failing to improve performance in revenue generating activity, can fundamentally undermine the future of your business. We can help you make a start by providing a vision of what the future looks like and indicate the ‘road map’ of how to get there. What does Sales Excellence Look Like? Cardiff School of Management Venue Cardiff School of Management Cardiff Metropolitan University Western Avenue Cardiff CF5 2BY Agenda • Refreshments • Results of the ‘Sales Excellence Diagnostic’ survey • What does ‘Sales Excellence’ look like? • Next Steps - how can I begin the journey toward’ Sales Excellence’? In order to book on this session, please complete the survey here and booking details (name, company, email etc.) can be sent to: csm-enterprise@cardiffmet.ac.uk A vision of how your Sales organisations could function Presented by Sian Rees, Associate Dean, Enterprise & Walter May Walter has held senior Sales & Business leadership roles in a range of companies from IBM through to Start-Ups in Manufacturing, Financial Services and the Veterinary industry. He has written and lectured extensively on the importance of 'Sales Excellence' at all stages of a businesses lifecycle. Walter holds a M.Sc in Engineering from Cranfield University and an MBA from the Open Business School. Dates: Thursday 29th January 8:30 - 11:30 | Thursday 5th February 16:30 - 19:30

What does Sales Excellence Look Like? · of sales excellence within the business/to/business environment. It will give insights into -best practice. at various stages within the sales

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Page 1: What does Sales Excellence Look Like? · of sales excellence within the business/to/business environment. It will give insights into -best practice. at various stages within the sales

Many businesses are underperforming due to low levels of sales efficiency and effectiveness. This is not helped by the fact that many business leaders are unaware of the potentialscope for improvement, within their sales andmarketing teams.

In recent years the challenge of business-to-business sales has grown more sophisticated and complex. New routes to market and methodsof communication along with constant changes in buyer behaviour make planning, forecasting and sales growth more difficult to achieve.

This seminar will provide you with an understandingof sales excellence within the business-to-businessenvironment. It will give insights into ‘best practice’at various stages within the sales cycle and allowyou to benchmark your organisation’s performanceand determine its scope for improvement.

The route to sales excellence is a challenging oneand maintaining that position requires a continuousimprovement mentality. Failing to improveperformance in revenue generating activity, canfundamentally undermine the future of your business.

We can help you make a start by providing a visionof what the future looks like and indicate the ‘roadmap’ of how to get there.

What does Sales ExcellenceLook Like?

Cardiff School of Management

VenueCardiff School of ManagementCardiff Metropolitan UniversityWestern AvenueCardiff CF5 2BY

Agenda• Refreshments• Results of the ‘Sales Excellence Diagnostic’ survey

• What does ‘Sales Excellence’ look like?• Next Steps - how can I begin the journeytoward’ Sales Excellence’?

In order to book on this session, please complete the survey here and booking details (name, company, email etc.) can be sent to: [email protected]

A vision of how your Sales organisations could function

Presented by Sian Rees, Associate Dean, Enterprise & Walter MayWalter has held senior Sales & Business leadership roles in a range of companies from IBM through toStart-Ups in Manufacturing, Financial Services and the Veterinary industry. He has written and lecturedextensively on the importance of 'Sales Excellence' at all stages of a businesses lifecycle. Walter holds

a M.Sc in Engineering from Cranfield University and an MBA from the Open Business School.Dates: Thursday 29th January 8:30 - 11:30 | Thursday 5th February 16:30 - 19:30

mailto:[email protected]

https://cardiffmet.eu.qualtrics.com/SE/?SID=SV_9LboDDyJH2kA6gJ