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Customized for Business Professionals
The training has been designed to enhance the capability of managers (irrespective of industry) to equip them with the latest tools and techniques innovation.
Methods of Instruction
The training will use a blend of methods of instruction aimed at catering tomatured and diverse group of audience. The pedagogy thus includes:
• Lectures and discussions• Video trainings• Analyzing business cases• Simulation exercises• Organization design simulation
Course Schedule and Venue
The course will be taught over Two (2) days. The course comprises of sessions and each session will be of 3 hours in duration. Classes can be held in consecutive 2 days or 4 different sessions. Classes will be held at BRAC University premises.
Eligibility Criteria
Prospective candidates must fulfill the following criteria for admission:• Bachelors Degree in any discipline • Preferably 1 year of work experience with reputed organization(s)
Admission Procedure
Certification
On successful completion of the course, participants will be awarded a certificate issued jointly by CED, BRAC University and Sapien.
Fees
The enrollment fee for the program (to be paid once only) is Tk. 12,500/=. This fee includes tuition, course materials, refreshments and certification costs. All payments are to be made in bank drafts or pay-order or crossed cheque drawn in favor of “BRAC University’’.
Key Resource Person
Selling is an everyday act for business professionals. But then again selling is both a science and art at the same time. Salespeople require skills and processes that effectively and efficiently conduct sales calls from the opening statement until close — resulting in an informed, mutually beneficial decision. Salespeople need to master information exchange, overcoming customer concerns and negotiating, in order to succeed in their sales conversations. This program will address the above skill requirements to begin with. However the way sales itself is viewed is changing rapidly. In our connected & high tech world, innovative new technologies, sales tools and strategies are essential to sales success. This interactive training program not only shows sales executives how to sell strategically, it also gives them effective tools for implementation. So whether one is new at selling or a seasoned professional, this program is guaranteed to give participants an entirely new approach to selling. This program also covers areas of relationship selling and key account management; skills that are essential for 21st century sales professionals.
Course Overview and Objectives
Define the key elements of the sales cycle and buying processIdentify their personal selling styles and adapt it to meet customer needsSet and achieve stretched but measurable sales targetsUse a range of advanced communication techniques including active listening and dynamic questioning to build rapport with customersNegotiate mutually satisfying agreements with customers, and understand how and when to negotiate effectively.Use qualifying and fact finding techniques to establish customer needsNegotiate to overcome objections, minimize price reduction and maximize marginIdentify and use a range of techniques for closing the sale quickly and effectivelyEffectively manage ongoing customer relationshipsIdentify the steps in the relationship-selling process, understand the importance of entering a partnership with their customers/clients, and know how to apply the information presented in the program to their own situations.
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Course Takeaways
By the end of this Sales Excellence Training program participants will be able to:
Candidates fulfilling the above requirements should apply using the prescribed application form available at “ced.bracu.ac.bd/pdp” or at the CED Office at BRAC University.
Contact Details
Mr. Md. Mofazzol Karim
Centre for Entrepreneurship Development (CED)
Building #2 (19th Floor), BRAC University, 65 Mohakhali, Dhaka 1212
Phone: +8801921-304211 Email: [email protected]
DisclaimerThe authority reserves the right to make any necessary changes in the
contents of the brochure.
A Professional Development Program by
CENTRE FOR ENTREPRENEURSHIP DEVELOPMENT (CED), BRAC UNIVERSITY&
SAPIEN STRATEGY CONSULTING & RESEARCH LTD.
PROFESSIONAL DEVELOPMENT
PROGRAM
Strategic Sales Excellence (SSE)
A 2-day Training on Mastering the Skill of Sales
The resource person for the program is internationally trained (from leading North American university) academician as well as senior level corporate trainer with extensive managerial experience both at home and abroad.
centre for entrepreneurship development
CED
