Boutique Hotel Media

Social media training workshop

6th October 2014

Understanding the Digital Savvy Customer in 2015

Friday 27th March 2015

David Taylor

@savvysocialDT #WestKentB2B

www.2010media.co.ukDigital management consultant, social media trainer, author and speaker.

Helping businesses to adapt in the digital age.

Co-author – The Business of Being Social

About me

What we’ll be covering today

• Background to the digital landscape

• Latest trends

• Who ‘owns’ your brand?

• The corporate digital footprint

• Six steps to becoming a ‘social’ business

Source: Forrester

15 million users of LinkedIn in the UK. What’s your corporate and individual strategy for using the site?

Source: LinkedIn

15 million users of Twitter in the UK. ALL journalists and publications use it! How do you use it?

Latest digital trends. Are you up to speed with them?

Question: Who ‘owns’ your brand?

Who controls what is said about you online?

Becoming a social business

The mantra for the day...

So: How well equipped is YOUR business to meet the challenges and opportunities posed by today’s digitally-savvy customers?

WRAP UP