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Welcome to eBusiness Mastery
Presenter: Paul Barrs
A “Profitable Website” is a Website that generates more income through Online
Based Enquires than it costs to run.
•Concept
•Design
•Marketing
•Automation
•Profit
The Objective (1)
To Create a fully operational Online Website and “Sales Platform.”
•STEP #1 : Design template that is streamlined and easy to navigate. It must not detract from the sales process.
The Objective (1)
To Create a fully operational Online Website and “Sales Platform.”
STEP #2 : Automated Information: Update and install automatic information services.
The Objective (1)
To Create a fully operational Online Website and “Sales Platform.”
STEP #3 : Search Engines. Optimise all pages plus schedule follow up with Submission and monitoring for minimum three months.
The Objective (2)
To effectively market and sell via main Website and Affiliates directly via the Internet.
STEP #4 : Create, design and or write captivating Sales Copy for Main Website Pages.
The Objective (2)
To effectively market and sell via main Website and Affiliates directly via the Internet.
STEP #5: To Create promo material for Affiliates as required.
The Objective (2)
To effectively market and sell via main Website and Affiliates directly via the Internet.
STEP #6 : To set up create and run Joint Ventures with other top Websites.
The sale is made or broken Online in the first 10 Seconds. Your new Website must meet the
customers needs promptly and professionally in the following ways.
1. The new main page must be fast loading, with only necessary graphics.
MAKE NOTES OF THESE POINTS
- Design -
2. The navigation links must be easily accessible and be maintained as a constant through out the site.
3. Order / Contact page links must be prominent through out the site making is 'as simple as possible' to have your new clients order or contact you.
MAKE NOTES OF THESE POINTS
- Design -
4. All page template graphics will be loaded from the same files throughout the site so as to speed page loading as the customer is drawn to more content-based pages.
5. Content based pages will also ways lead to the sales / order / contact pages
MAKE NOTES OF THESE POINTS
- Design -
6. The Sales Process - Just as in an "Offline" prospective client contact, your new Website must be designed to walk customers through the "Steps of the Sale".
7. The Main page must be used to quickly qualify your customer and to assess their needs.
QUALIFY YOUR CUSTOMERS
- Sales -
•The close will be direct – buy or die.
•They Order product or…
•Subscribe to the Autoresponder, or…
•Subscribe to the newsletter for future follow up.
•The order page will capture their details before they place the order to build a database.
GET THE SALE OR GET THE LEAD
•Get people to your Website
•Give them a reason to come back.
•Give them a reason to refer their friends.
THE 3-STEP BULLET-PROOF PLAN FOR WEBSITE SUCCESS
•Search Engines
•PPC or Free
•Referrals
•Joint Ventures
How to Get people to Your Website
The First Time
•Choose the right words
•Place them correctly
•Build the site accordingly
Search Engine Success
•Home
•Order
•Affiliates
•Newsletter
•Contact
•Links
•Order
•Affiliates
•Newsletter
•Contact
•Links
•Newsletter
•Contact
•Links
Mini Site Set Up
PLUS: Autoresponder on Exit
•Concept
•Creation
•Copy
Designing a Product
•Research
•Write
•Response
- There are two schools of thought -
•Concept
•Creation
•Copy
Designing a Product
Video & Audio
ScreenCam Tech
Voice Seminar
Tools & Resources
Bonuses
•Main Page Sales Copy
•Lead Capture Autoresponder
•Weekly Audio Newsletter
•Search Engine and Links Pgs.
• + The Tools to do it yourself
Designing a Product
A “Profitable Website” is a Website that generates more income through Online Based Enquires than it costs to run…
ANDAND Sends you on a Fantastic Holiday each 3 months with Family and Friends!
•Concept
•Design
•Marketing
•Automation
•Profit
•Product
Thank you!
http://international.paulbarrs.com email [email protected]
4 Tullamore Court, Little Mountain QLD, Australia. 4551
Ph: (Aus) 61 7 5492 5061 (USA) 208 439 3761
