Presentation on eBusiness

8/7/2019 Presentation on eBusiness

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Presented By:-Sumit Srivastava

Computer Operator, eGyankoshEmail: [email protected]

Indira Gandhi National Open University

Maidan Garhi, New Delhi-110068, INDIA



Electronic Business : A Manager·s guide

By : Ravi Kalakota

Reading in E-BusinessBy : Ravi Kalakota

WWW.Infosys.com



An e-business is a business that conducts the majority of itstransactions(offering products and/or services) on the World WideWeb.

This includes sites conducting e-commerce as well as sitesoffering online advertising.

Sites selling advertising are offering you, the audience, astheir product to advertisers



The website will help us to an effective e-marketingstrategy to meet targeted objectives that can be

measured through Internet technology.

There is no reason to wait if the technology andeCommerce strategies are already in place to

establish your Internet presence.

Your website costs are small when compared to otherforms of advertising.



E-business's used in many fields but few and important inthem are :-

MARKETING:

EDUCATIONAL SERVICES:

MED

IA AND

E

NT E

RTAINME

NT:

T ELECOMMUNICATION:

HEALTHCARE:



If you look around the Internet you will find marketingdefined in many different ways. Some definitions focus onmarketing as the process involved in satisfying the needsof a particular market, while other definitions lean moretoward defining marketing in terms of its most visiblefunctional areas, such as advertising and productdevelopment.

There probably is no one best way to define marketing,though whatever definition is used should have anorientation that focuses on satisfying customers.



Marketing consists of the strategies and tactics used to identify, create and maintain Satisfying relationships with customers that result in value for both the customer and the

marketer.



From many reason for using e-business inMarketing, several but important are thefollowing:-

Easy to access produ ct of our d esir e.

Effectiv e Str at egy.

Co st Effectiv e.



The World Wide Web is open to everyone with Internetaccess ² you are advertising to the India and across the globe.Your Internet presence establishes you as a player in

this new age and puts you ahead of the game,establishing your presence in an emerging eCommercemarket.Your customers can shop or access product information24 hours a day, 365 days a year.



The website will help you to an effective e-marketingstrategy to meet targetedobjectives that can be measured through Internettechnology.This help us and our customer to satisfy their desire

without consuming the more timeAnd it is very effective to attract the customer.



Your website costs are sma ll when compared to other forms of advertising . we get mu l tip l e option for advertise our product and their q ua l ities in the most better way without spending l arge sum of

money as compared to other way of advertising .



Today education is basic need for each and everyperson whether he is working in company as Manageror as a Labour.We easily get the education in our town if the good andwell reputated institute is in our town. But some time forbetter education we have to leave our town, City or mightbe Country sometimes.

In this state the major problem is to found the rightcourse as well as the right institute too.E-business help us to get rid of this problem. We find theweb site of different institute on the net of our choice.



As in the Marketing e-business is also used widely ineducational services.In the different field of education and for the

Different reason, Such as :-

Easil y find th e li st o f In stitut e accordin g t o cou rses.

For di splayin g th e resu lt of an i nstitut e.

For qu eri es relat ed t o edu cati on.



We ju sti fy th e ori gi nalit y of th e i nstitut e.

Tim e S av i ng.

Can access th e m at eri al of i nstitut e at h ome i n th e case of di st ance edu cati on.



We can easily find the list of institution anddifferent type of course according to our choiceacross the world and also we can go for the best one.

Anywhere in the whole world can also get the resultfor different examination and institutions we can alsoget the knowledge about the features of the institutionand can also justify the originality of any institutionin the wide world, we can also get the informationabout the fees structure of any courses on net.



Which saves our time, we don·t need to godifferent places to collect the information.

And can access the materialof institute athome in case of distance education.

We don·t need to leave our country or to spendlarge amount of money to collect the informationor knowledge about the courses



In this age of infinite media choices, how do you catchthe fleeting attention span of the consumer?

Consumers can choose what they want to access onlyif the content exists in digital form. In this environmentconventional business models must be augmented.Such a transformation paves the way for theDigital Media Enterprise. Companies that adopt

a successful digital platform will respond to marketconditions and new content monetization moreeffectively.



The publishing industry is witnessing rapid innovationand the emergence of new business models.

Consequently, publishers face a number of majorchallenges, which include:



To retain consumers, content providers must understandThe needs and preferences of consumers and delivercontext-specific content tailored to their needs

Advertisers want greater yield and ROI for their mediaspends. Publishers need to offer integrated cross-media

advertising solutions. These solutions should ensuretargeted messaging to specific customer segments



Today·s consumers want to search, manage, store andretrieve content across multiple devices. Significantly,

they want to access content available across media.To stay competitive, Studios and Networks must

respond to their needs. With digitization of media,the primary challenges are in the areas of process,technology and return on investment.



Companies offers world-class IT services and solutionsthat address the business challenges faced by Studios

and Networks. We add value by so

lving critica

lbusinessissues with robust and mature solutions.

Our solutions enable you to innovate, enhanceproductivity, boost profitability and acquire aglobal footprint.



Packaged Appli cati on S erv i ces

Our packaged application services mitigate risks,deliver faster returns and lower Total Cost of Ownership

Our services and all

iances with partners enabl

e us tomeet your needs in Supply Chain Management,Customer Relationship Management, Product LifecycleManagement, Enterprise Application Integration andEnterprise Resource Planning

Infrast ru ctu re S erv i cesOur Infrastructure services help operations run smoothlyand reduce costs. Our services include infrastructureplanning, auditing, data center and application managemenand help-desk services.



Application Development and

Maintenance

We develop and maintain applications thatmeet your business needs and reduce IT

costs, while improving planning and

execution.

Serv i ces for th e Di git al M edi a Ent erpri seOur Digital Media Enterprise is a blend of high-endstrategic business consulting, customized solutions andcost-effective delivery. We leverage our rich experienceof partnering with global majors to facilitate yourTransition towards the Digital Media Enterprise.



Int ernati onalizati onOur solution enables Studios and Networks to acquirea global footprint by adapting products and applicationsto meet local needs.

Home Ent ert ai nment Su pply Ch ai n Serv i cesOur rich experience in optimizing supply chains acrossRetail, Media and Entertainment has given shape to aValue Realization Model. Our solution addressesinventory and sales forecasting and delivers tangible

returns on your supply chain investments.



The telecom services have been recognized the world-Over as an important tool for socio-economic developmentfor a nation and hence telecom infrastructure is treatedas a crucial factor to realize the socio-economic objectives

in India.Accordingly,the Department of Telecom has beenformulating developmental policies for the acceleratedGrowth of the telecommunication services.The Departmentis also responsible for grant of licenses for various telecomServices like Unified Access Service Internet and VSAT service.The Department is also responsible for frequencymanagement in the field of radio communication in closecoordination with the international bodies.It also enforceswireless regulatory measures by monitoring wireless

transmission of all users in the country.



Telecommunications is a general term for a vast arrayof technologies that Send information over distances.Mobile phones, land lines, satellite phones and voice over

Internet protocol (VoIP) are all telephonytechnologies ² just one field of telecommunications.Radio, television and networks are a fewmore examples of telecommunication.

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Presentation on eBusiness