What is eBusiness

What is eBusiness?

Carol Skyring

About Carol

• In business for 20 years• First email address in 1993 • First website in 1998• First blog 2000• 21st Century Navigator – help you

navigate your way through 21st Century technologies

About you

• I sell products• I sell services• I have a shopfront• I have >10 staff• I have 5-10 staff• I have <5 staff

About you

• I have a business email address• I have a business website• I use social media personally• I use social media for business• I tweet therefore I am!• Help – let me out of here!!!!

This workshop

What is your eBusiness challenge?

What IS eBusiness?

• Using technology to improve your business processes:– human resources– financial and administration systems– supply of goods and services– sales and marketing– collaboration– research

The Internet - www

eCommerce

• Trading online• One part of eBusiness

Why eBusiness?

• Relatively inexpensive• 24/7• Reach a wider market• Earn while you sleep• Fast & efficient

What’s the Internet?

What’s the Web

• It’s the bit we get to use

www

eBusiness on the Web

• Financial: online banking & accounting• HR: online timesheets• Admin: online procedure manual• Supply: online ordering• Sales: sell online• Marketing: social media, e-newsletters,

auto responders• Collaboration: Google drive, Dropbox• Research: online surveys, competitors

http://www.timesheets.com/

https://www.paypal.com/au/webapps/mpp/sell-online

http://www.aweber.com/?212597

http://www.google.com.au/intl/en/about/products/

http://www.google.com.au/intl/en/about/products/

http://www.dropbox.com/

http://www.surveymonkey.com/

Do you need a web presence?

Do you need a website?

• Facebook page:– facebook.com/Inthecove

• Free website:– www.learntel.com.au

• Own hosted website:– www.web2tools.biz

https://www.facebook.com/Inthecove



http://www.learntel.com.au/

http://www.web2tools.biz/

Getting started

1. Domain name eg yourbusiness.com.au– http://www.auda.org.au/registrars/accredited-registrars/

2. URL eg www.yourbusiness.com.au

http://www.auda.org.au/registrars/accredited-registrars/



How to Choose a Domain Name video

Next steps

1. Hosting service:– Australian– Overseas

2. An email address:– [email protected]– [email protected] or [email protected]

https://www.google.com.au/search?q=web+hosting+australia&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb

Social Media

New breed of customer

• Networked• Opinions• Connected• Want to be

heard

Everything links

Case Study video: Jordoschopshop

http://www.flickr.com/photos/b-tal/163450213/

Go back to your eBusiness challenge

My take home

What next?

• How to Build Your Website: 21 May

• Facebook for Business: 4 June

• Social Media and Branding: 18 June

• Check www.web2tools.biz/blog

Contact

[email protected]

www.web2tools.biz