Ebusiness Development Plan

8/18/2019 Ebusiness Development Plan

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Module 9:

E-business Planning


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2

Agenda

• E-business development step-by-step

• E-business strategy

• Implementation Planning

Regional Training Workshop for Enterprise upport Agen!ies to Promote E-business for"Es in the #reater "ekong ubregion $#"%& 2'-2( )une 2**'& +angkok


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,

E-business development step-by-step

Planning Implementation peration



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E-business development step-by-step

What are the steps to su!!ess /

TEP 0 1 e-+usiness strategy

TEP 2 1 Implementation plan

TEP , - Implementation

TEP . - peration

Planning

Implementation

peration



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E-+usiness trategy

3undamental4uestions 566

7o8 todevelop e-

business /

What type of e-business/

Why you 8ant to developthat type of e-business /

E-business

strategy

56and ans8ers6

Implementation

plan



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E-+usiness strategy

What is strategy /

3amily

Ine4ualities

Environment999

:o8 3uture


;ompetition


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E-+usiness strategy

06 Propose you future situation

26 Assess your !urrent situation$internal=e>ternal%

,6 ;hoose your strategy

Environment999

:o8 3uture



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(

E-+usiness strategy

Propose you future situation

• hould be spe!ifi! $time and figures%

• Profit oriented

?In!rease revenue by ,*@ in 2 years

?In!rease market share by *@ in 0 year

• ;ost oriented

?Redu!e !ost by 2*@ in 0 year

• ;lient oriented

?In!rease !lient satisfa!tion by *@ in 2years

"arket

Effi!ien!y

Improve !ustomer servi!es



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B

Assess your !urrent situation

• Internal fa!tors

trengths

Weaknesses

• E>ternal fa!tors

pportunities

Threats

E-+usiness strategy

Regional Training Workshop for Enterprise upport Agen!ies to Promote E-business for

"Es in the #reater "ekong ubregion $#"%& 2'-2( )une 2**'& +angkok


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E-+usiness strategy

To !ondu!t the WT Analysis you should!onsiderC

• What is your business se!tor/

• Who are the !ustomers/

• What are the !urrent pra!ti!es of selling andbuying/

• Who are the maDor !ompetitors/ $7o8 intense isthe !ompetition/%

• What e-strategies are used& by 8hom/• What are the maDor opportunities and threats/

• What are the e>isting and potential partnershipsfor developing e-+usiness/




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00

E-+usiness strategy

WT Analysis

• Internal fa!tors

trengths

riginal produ!tPopular produ!t

7igh 4uality

Weaknesses

a!k of IT e>pertise:o WE+ presen!e

• E>ternal fa!tors

pportunitiesE>ternal market

:e8 trend

+2+ market pla!es

Threats;ompetitors




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02

Strengths (S)

riginal produ!tPopular produ!t

7igh 4uality

Weaknesses (W)a!k of IT e>pertise:o WE+ presen!e

Opportunities (O)

E>ternal market:e8 trend

+2+ market pla!es

Threats (T);ompetitors

INTEN!"

#!$TOS

E%TEN!"

#!$TOS

SO Strategies

&enerate strategies

here that usestrengths to take

ad'antages o

opportunities

WO Strategies

&enerate strategies here

that take ad'antage o

opportunities b

o'er*o+ing ,eaknesses

ST Strategies

&enerate strategies

here that usestrengths to a'oid

threats

WT Strategies

&enerate strategies

here that +ini+ie,eaknesses and

a'oid threats

SWOT .iagra+




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Issues in e-+usiness trategy

• Advantages

• ;han!e to !apture

large markets• Establishing a brand

name

• E>!lusive strategi!

allian!es

• Disadvantages

• ;ost of developing initiative isusually very high

• ;han!e of failure is high• ystem may be obsolete as

!ompared to se!ond 8avearrivals

• :o support servi!es areavailable at the beginning

To be a first mover or a follo8er/




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E-/usiness !,areness 0 O,ner *o++it+ent

• Senior +anagers tend to:

• Fno8 the 8hole spe!trum of business

• Possess kno8ledge and authority to lead the e-business

adoption




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0


Should ou 1oin an e-/usiness Portal2

• everal benefits

• ;osts and limitations

• E-"arketing• sell-side and buy-side infrastru!ture

• Whi!h Portal to Doin/



0'


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0'

E-+usiness strategy

06 +2+ e-business

26 Target e>ternal market

,6 Gevelop o8n 8ebsite and Doint an +2+ Portal

.6 Hse IP to host 8ebsiteRegional Training Workshop for Enterprise upport Agen!ies to Promote E-business for


0


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0<

E-+usiness strategy

7o8 to kno8 if the strategy 8ill a!hieve the

proposed result/?In!rease revenue by ,*@ in 2 years



0(


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+usiness ;ase

• /usiness *ase is used to:

• Provide Dustifi!ation for investments

• Provides bridge bet8een plan and the e>e!ution

• ;larifies ho8 the organiation 8ill use resour!es to

a!!omplish the e-strategy



0B


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0B

;ost-+enefit and Risk Analysis

• e'enue +odel• Properly planned revenue model is a !riti!al

su!!ess fa!tor

• Revenues from sales depend on !ustomer

a!4uisition !ost and advertisement• "ust be figured into the analysis

• $osts

• Implementation and operation !osts

• e*o'er the in'est+ent• hould be able to re!over the investment in up

to , years



2*


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E-+usiness trategy

• utputsC

• Where you 8ant to be in the future

• Why e-business

• What type of e-business $Estimated !ope%

• +usiness !ase

• Estimated Time

• Estimated ;ost



20


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7o8 to implemente-business

Implementation planning

• tart

• Estimated s!ope

• Estimated time

• Estimated !ost

• End

• Planned A!tivities

• Planned s!hedule

• 7uman resour!es• Planned

pro!urement

• Planned budget

• "anage Risks



22


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Implementation planning

Refine!ope

+reak theoutputs in

small pie!es$W+%

Identify A!tivities

IdentifyResour!es

Gevelop!hedule

"anageRisks

Planpro!urement

Plan +udget ProDe!t Plan



2,


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2,

Refining !ope• E>ampleC

• ne initial page 8ith the basi! information regarding the !ompanyand links to other pages 8ith further information on its produ!ts&the !ompany itself& and !onta!t information6

• Try to get the details

• +uilding an rderC shopping !art sie& history

• Ta> and hippingC !al!ulated before pur!hase/• Payment optionsC !redit !ards& pur!hase orders

• Priorities06 "ust have

26 :i!e to have

,6 "aybe in the future• These priorities are also inluen*ed b budget& development time& et!



2.


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2.

Work +reakdo8n tru!ture $W+%e-business

e-business8eb site

ff-lineinfrastru!ture

Web sitelayout

Web site;ontent

Web servi!einfrastru!ture

:et8orkready

Web serverready

7ard8areinstalled

Webserverinstalled

Web sitete>t ready

Produ!t Jsimages ready

Internal !apa!ityon e-business

operation

Internal !apa!ity on!ommuni!ations 8ith

foreign !lients

Intermal !apa!ityon maintenan!e

of 8eb !ontent

Intermal !apa!ityon maintenan!eof 8eb servi!e



2


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Identify A!tivitiesOut*o+es !*ti'ities

Web site layout - Gevelop 8eb site layout

Web site te>t ready - Gevelop !ontent of 8eb site

Produ!tKs images ready - btain images of green !ooperativeKs produ!ts- Pro!ess the images to post in the 8eb site

:et8ork ready - Install Internet a!!ess

7ard8are installed - Install 8eb server $7ard8are%

Web server installed - Install 8eb server soft8are

Internal !apa!ity onmaintenan!e of 8eb !ontent

- Install soft8are for !ontent management- Gevelop internal !apa!ity on maintenan!e of 8eb !ontent

Internal !apa!ity onmaintenan!e of 8eb servi!e

- Gevelop internal !apa!ity on maintenan!e of 8eb servi!e

Internal !apa!ity on!ommuni!ations 8ith foreign!lients

- Gevelop pro!edures for !ommuni!ations 8ith foreign !lients- Gevelop templates for !ommuni!ations 8ith foreign !lients- Gevelop internal !apa!ity to deal 8ith foreign !lients




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Gevelop !hedule4 !*ti'it Prede*es

sor

Months

5 6 7 8 ; < 9 5= 55 56

0 Gevelop !ontent of 8eb site

2 btain images of green!ooperativeKs produ!ts

, Pro!ess the images to postin the 8eb site

2

. Gevelop 8eb site layout

Install Internet a!!ess

' Install 8eb server

< Install 8eb server soft8are '

( Install soft8are for !ontentmanagement

'



2(


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2(

Pro!urement Plan

• ;ondu!t your o8n resear!h to be prepared to pur!hase6It in!ludes things su!h as !urrent te!hnologies andpossible !ompanies to !ontra!t6

• To plan the pro!urement you should kno8 basi!ally 8hatto pur!hase and 8hen to pur!hase



2B


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2B

+udget Plan

• Add !osts of internal and e>ternalresour!es

• Estimate the monthly e>penditure



,*


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,*

"anage Risk

• Identify risks

• IP& e-market Portal& Web developers

• 3inan!ial

• What to do/• Avoid

• Revise planning $s!ope& a!tivities& s!hedule&budget%

• "itigate• Redu!e impa!t

• Redu!e probability



,0


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ProDe!t Plan

• The proDe!t plan is the !ompilation of all planningdo!uments developed6 It des!ribes ho8 the proDe!t 8illbe implemented and it should be used is a guidding tool6

• hould not be !onsidered a stati! do!ument6 "ake sure

that the proDe!t is implemented a!!ording to the plan butalso !ondu!t the on-going planning and update theproDe!t plan to refle!t the !hanges6

• It is a good pra!ti!e to keep the baselines regarding time$initial s!hedule%& !ost $+udget plan%& and s!ope $!opestatement%6 They 8ill be useful tools to monitoring theimplementation of the proDe!t6



,2


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,2

ummary

• Planning& implementing and operating• Planning L strategy M implementation plan

• trategy L 3uture& no8 $internal=e>ternal%& !hoi!es

• trategy 8ill rea!h the target/ +usiness !ase

• Implementation plan• !ope

• A!tivities

• Resour!es

• !hedule

• Pro!urement

• Risks

• ProDe!t Plan



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$on*lusion


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Documents

Ebusiness Development Plan