Webinar: Drive growth and revenue by offering industry...2017/08/04 · • Digital Marketing Strategist • Content Manager • Digital Media Manager • Social Media Manager •

digitalmarketinginstitute.com 1

Webinar:

Drive growth and revenue

by offering industry

validated digital training

March 2017


Tori Mignano

Manager, Partners & Alliances

Logical Operations

Nastja Starcic

Global Partner Account Director

Digital Marketing Institute


coming up

1. About the partnership

2. About the Digital Marketing Institute

3. The demand for digital skills

4. Who needs training and why

5. Partner business model

6. Q&A


About the Partnership


Logical Operations & Digital Marketing Institute

• Demand for digital skills training is rapidly growing

• Robust portfolio developed with leading industry professionals

• Established globally recognized, high stakes certifications


The demand for digital skills







Digital Skills Gap Report

This report was conducted on behalf of the Digital Marketing Institute by Behavior & Attitudes between 27th June and 8th July

2016. In total, 908 employees involved in marketing for their organizations across Ireland, the UK and the USA had their

digital marketing competencies tested and surveyed.

Only 8% of marketers tested

achieved entry level digital

marketing skills.

8%

59% of marketers perceived

themselves as very or fairly

competent in digital marketing.

59%

While assessed by Digital Marketing

Institute, the actual level of their skills

was much lower, scoring 38% on

average.

38%


The Digital Marketing Jobs Market

Jobs Advertised Include:

• Campaign Manager

• Digital Marketer

• Engagement Marketing Manager

• Digital Marketing Associate

• Digital Acquisition Specialist

• Digital Marketing Strategist

• Content Manager

• Digital Media Manager

• Social Media Manager

• SEM Analyst

• Integrated Marketing Manager

Source: indeed.com, April 2016 €30,000

€40,000

€50,000

€60,000

€70,000

€80,000

€90,000

€100,000

€110,000

€120,000

Pay by Experience Level for Digital Marketing Manager

Entry-Level

0-5 years

Mid-Career

5-10 years

Experienced

10-12 years

Late-

Career

20+ years Median of all compensation (including tips, bonus, and overtime) by years of experience


About the Digital Marketing Institute


Certified Digital Marketing & Selling Courses

Certified Digital Marketing Professional

Certified Digital Sales Professional

Certified Digital Marketing Specialist – Search

Certified Digital Marketing Specialist – Social

Certified Digital Marketing Specialist – Strategy &

Planning


Industry Advisory Council

Our learning content and programs are validated

by the world’s top digital and marketing brands

through an iterative syllabus review process.

Members include:

Industry: Facebook, Google, Twitter, Microsoft, LinkedIn,

IBM, Vodafone, Communicorp

Agencies: Ogilvy, WPP, Dentsu Aegis Network, Omnicom

Group

Practitioners: 100+ Subject Matter Experts

EU: The chairman of the Syllabus Advisory council Dudley

Dolan sits on the European Committee of Standardization


Setting the standard

18K+ Graduates Worldwide

80 Countries

1 Industry Standard


Our Alumni

Our students are working for top companies across the globe.

• 94.5% of graduates employed

• 73.5% are employed in Digital Marketing roles.

• 80.5% promoted

• 53% saw a salary increased

• 91.2% satisfied with the training

• 56% are earning more than €50k ($52k)

Digital Marketing Institute Alumni Survey, April 2016


Corporate Clients

We worked with some of the

world’s leading brands to help

them understand the impact of,

and the opportunities within,

the digital economy.


Education Partners

With over 80 partners across 6

continents, our learning

represents professionalism in

digital education.


Partner ROI Analysis by Idiro Analytics

By offering our suite of professional certification

programs, our global network of 80 education partners

has grown their ROI to 300% in just three years.

Return on Investment ranged between 261%

to 417% for tier 1 partners and approximately

257% to 380% for tier 2 and tier 3 partners.

Idiro Analytics is an independent outside organization hired by Digital Marketing Institute. We specialise

in exploratory data analysis and predictive analytics. We work with businesses and corporations across

the world in a range of industries to tackle marketing and customer management issues.

230%

293%

365%

0%

50%

100%

150%

200%

250%

300%

350%

400%

ROI 2014 ROI 2015 ROI 2016

Average ROI across all partners starting in 2013

0%

50%

100%

150%

200%

250%

300%

350%

400%

450%

Tier1 Tier2 Tier3

ROI by Tiers on all sign-up dates

ROI Min. ROI Max.


Partner Resources


Resource Description or Suggested Use

Training videos Links to videos of the DMI Subject Matter Experts delivering course content. These can be used

to provide content training for your trainers and your marketing and sales staff. They will also

serve as main study resources for your online programs.

Course syllabi Documents outlining learning outcomes for each course. You should share them with your

trainers to help them ensure that all learning outcomes are covered during their delivery.

Course slide decks Core slides covering all learning outcomes to be used to deliver the course content to students.

Additional content can be provided by trainers to customize content.

Student Handbook Editable student handbook providing overview of the course and recommended resources.

Additional content may be added by partners.

Lecturer Handbook Guide for trainer on how to customize content and deliver training.

Practical Exercises Practical exercises for students to do in lass or individually.

Course Outline Overview of the course content which can be used for promotional purposes.

Training Resources



Best Practice Guides

A number of short ‘cheat sheet’ style guides to launching a Digital Marketing Institute

product – Covering topics such as Programme Launch, Social Media, PR, SEO & PPC.

Insight Guides A series of eBooks detailing the Digital Marketing Institutes learning and experience

marketing Digital education – Reveals Target Personas & Value Propositions amongst

other useful insights.

Course Brochures A suite of the Digital Marketing Institutes current product Brochureware, including co-

branding instructions and guidelines.

Landing Page Content A Digital Marketing Institute boiler plate and descriptor templates for the Professional

Certifications – to inspire website/landing page content

Course Intro Videos A number of video clips introducing the Digital Marketing Institutes' online learning and

various courses - provides a sample of the style and quality of the learning materials

students will experience.

Marketing Resources



How to Video Guides A short series of videos outlining our experiences, running digital campaigns and selling

digital marketing training to both B2B and B2C audiences.

Promotional Collateral

Contains a number of Digital Marketing Institute produced eBooks covering relevant and

present digital trends – can be gated and used to inspire partners own content marketing

efforts.

Brand Assets Partner brand guidelines – multiple variations of Digital Marketing Institute logos and

badges. Also downloadable font set – OpenSans

Digital Diagnostic Tool

An introduction to the Digital Marketing Institute’s Digital Diagnostic tool – a users guide,

promotional material and creative can also be found here.

Marketing Resources



Sales Workshops 3x sales workshops outlining our sales process to both B2C audience.

Training Calls

Recorded live customer calls

Industry Info Industry information on Digital Skills, Digital Transformation, Digital Trends, Social Selling,

Digital Marketing

Sales “cheat sheets”

1 page cheat sheets for sales reps, outlining key product information.

Sales Resources


Take our Diagnostic and benchmark your skills

against your colleagues and your industry

TestYourDigital.com

How Strong are your

Digital Skills?


So what’s next?

digitalmarketinginstitute.com


Getting Started

• Sign Digital Marketing Institute Education Partner agreement

• Pay license fee

• Begin onboarding – start marketing classes, preparing trainers, and selling seats

BE THE FIRST IN YOUR REGION TO PROVIDE DMI TRAINING AND CERTIFICATIONS!


Thank you.

© 2015 Digital Marketing Institute

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