Upload
ophelia-king
View
218
Download
0
Tags:
Embed Size (px)
Citation preview
Travis Petershagen
Digital Media Solutions Manager – Microsoft StudiosSeattle Podcasters Network Organizer
Web 2.0 Small, componentized, community driven, blogs,
services, no vowels
New Media Podcasting, Streaming, User Generated Content,
shareable content
Community Social Networking, Rankings (ie -“digg”),
User Subscribes by Entering a URL into their Podcasting Client
Regular Interval
Real Simple Sydication
Information as Water (from RSS and Atom Programming).
Content divorced from formatting
http://www.blubrry.com/programs/278/crapmonkey/
Podshow
Podcasting is allowing the average person to “take back the media” Few Barriers to Entry No Gatekeepers (No FCC Regulations) No Borders Media on your own time No Topic is too Small (Narrow Casting)
Podcasts can be used to communicate information about products or services
Podcasts can put a human face on a company or organization
Podcasts can create a virtual experience around conferences and events
Microsoft: Channel 9 http://channel9.msdn.com/
Ontario Science Center: RedShiftNow http://www.redshiftnow.ca/report/
Xbox: Major Nelson http://www.majornelson.com/
RESPONSIBLE FOR REVENUE SUPPORTER OF REVENUE
Traditional Advertising
Merchandizing Subscription Model Product Placement Endorsements Sponsorships Donations (cost per action)
Brand Reinforcement Drive traffic to a
revenue generating property
Marketing
Content Licensing Podsafe Music Network Creative Commons
Bandwith Constraints Lots of Data on the move Peer to Peer Solution? (bit torrent)
Metrics How do you count audience
DRM Security VS Compatibility
Current: Speech Recognition (Everyzing, Pluggd) Podcasts synced to the Phone (Mobilcast) RSS Everywhere: Subscribing to Searches Advertising Insertion Technologies
Emerging: GPS enabled devices and Geo-tagged
Podcasts Peer to Peer or Torrent Delivery
Ask A ninja: