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With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have: Wendy takes us through her top tips on how to get started with social media. www.demandgenerationsummit.com
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Social media – getting startedSoc a ed a ge g s a ed
Wendy Tarr – Digital Media Marketing Manager- 15 April 2010
WelcomeWelcome
Wendy TarrWendy Tarr
Digital Media Marketing Manager
Email: [email protected]_ @
Mobile: 07841-344-882
Twitter: @wendytarr
LinkedIn: http://www.linkedin.com/in/wendytarr
Blog: http://wendytarr.wordpress.com/
AgendaAgenda
S i l di f t• Social media for events–Internal–External
Bloggers–Bloggers–Livestreaming
• Social media for sales leads• Is your business ready for social mediaIs your business ready for social media• Questions
Information On Demand EMEA Community- Internal
W b it• Website: Explains how & which Social Media tools IOD is active on. Information of Twitter, LinkedIn, Facebook YouTube and BlogsFacebook, YouTube and Blogs. Coordinator details for questions as well
WIKI• WIKI: Up date with the latestinformation relevant to the Business Partner World C itCommunity
• Community: Information Management Social Media councilManagement Social Media council, closerest community with up to date information of the event
Information On Demand EMEA Community- External
LinkedIn GroupLinkedIn GroupIN Event Page
Twitter: #IOD2010
Facebook: Fan page
Twitter: #IOD2010
YouTube ChannelFB: Event page
BloggersBloggers
LivestreamingLivestreaming
Social media for sales leadsSocial media for sales leads
Is your business ready for social media?Is your business ready for social media?
G t t k di li• Get to know your audience…online
• Participate in the Social web• Participate in the Social web– Facebook, LinkedIn, MySpace, Twitter, Blogs, Delicious, Digg,
Youtube, Flickr, (where are your customers, friends, family, etc?)
• Map requirements to relationship lifecycle objectives
• Focus on quick wins
• Just because you “can” doesn’t mean you “should”
THANK YOU!THANK YOU!