Institute Of Business AdministrationAllama I.I. Kazi Campus, Jamshoro

University Of Sindh Phone Numbers: +92-22-9213200, +92-22-9213181-90 Ext. 2009, Web Site:http//cba.usindh.edu.pk/Email:dir_iba@cba.usindh.edu.pk

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Freshman English-IICourse Code: 311Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course aims at helping students develop a positive, constructive and practical approach to effective written and oral communication in business and professional settings. Audience awareness, developing a design, handling questions and answers, personal presence, style and body language are some other aspects that will be discussed.

Learning OutcomesCommunicate in clear, concise correspondence to meet the diverse needs and multiple purposes of business and social communication situations. Presentations, interviews, meetings and conferences are an integral part of any professional environment.

Course Contents (Plan)

Week 01Effective Communication in Business

Importance and benefits of effective communication Components of communication Concepts and problems of communication Non-verbal communication

Week 02The 7 C’s of Effective Communication

Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness

Week 03Effective Business Messages

Identify your Purpose Analyze your Audience Choose your Ideas Collect your Data Organize your Message

Successful Speaking and Listening

Week 04 Strategies for improving oral presentation Strategies for reducing stage fright Strategies for improving listening skills

Week 05Informative and Persuasive speaking

Purpose of informative and persuasive speaking Kinds of informative and persuasive speaking Audience analysis for informative and persuasive speaking Organization for informative and persuasive speaking Support for informative and persuasive speaking

Week 06Interpersonal Communication

Dyadic communication. Interviewing Telephoning Dictating

Week 07Confidence Building

Strategies to build confidence Tips to be impressive Techniques to make Power Point Presentation

Week 08 Mid Term

Week 09Preparing for Oral Presentation

Purpose in oral presentation Comparing written and oral messages Planning strategies for your presentation Choosing information to include in your presentation Organizing your information Delivering an effective presentation Handling questions Making group presentations

Week 10Building Good Will

You attitude Positive emphasis Tone, power & politeness. Reducing bias in business communication

Week 11Oral Reporting

Determination of presentation methods. Consideration of personal aspects. Audience analysis. Appearance and body actions. Use of voice. Use of visual aids

Week 12 Oral Communications Conducting and participating in meetings. Techniques for participating in a meeting. Interviewing people Guidelines for the interviewee. Dictating letters and reports. Using the telephone.

Week 13 Non-Verbal Communication

Classification of non-verbal communication Kinesics Proxemics Time language Paralanguage Physical context

Week 14 Business Correspondence Writing Covering Letters Resume/CV Memos and E-mail Short and Long Reports

Week 15 Final Project/Presentations

Recommended Text BookMurphy, Effective Business Communication, latest edition

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Macro EconomicsCourse Code: 311Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course introduces key economic indicators, role of government in an economy, measurement of gross domestic product, components of aggregate demand, consumption function and Keynesian multiplier, investment function, government intervention through monetary and fiscal policies, impact of government intervention on economic activity, inflation and unemployment, aggregate supply and determinants, balance of payments and trade, public finance, growth and development.

Learning OutcomesStudents will understand the dynamics of macroeconomics that how economics relates to us and how macroeconomics differs from microeconomics. Students will gain an understanding of how national economic events and policies impact our well-being, future income, and job opportunities. Even though macroeconomics focuses on the economy of the whole nation, it still affects people as an individual. This course will help you analyze the state of the economy in order to make more informed decisions in future.

Course Contents (Plan)

Week 01Introduction to Macroeconomics

Long-Run Economic Growth Business Cycles Unemployment Inflation International Economy Macroeconomic Policy

Aggregation

Week 02Measurement and Structure

Production, Income and Expenditure Gross Domestic Product Saving and Wealth GDP, Indexes and Inflation Interest Rates

Week 03

Economic Performance in Long –Run The Production Function Demand for Labor Supply for Labor Market Equilibrium (Labor) Unemployment Understating Okun’s Law

Week 04Consumption, Saving and Investment

Consumption & Saving Investment Market Equilibrium (Goods)

Week 05Saving & Investments in Open Economy

Balance of Payment Accounting Market Equilibrium in Open Economy Small and large Open Economies Fiscal Policy and Current Account

Week 06Long-Run Economic Growth

The sources of Growth Growth Dynamics Govt. Policies in Long-Run

Week 07The Asset Market, Money and Prices

Defining Money Portfolio and Asset Demand Demand for Money Asset Market Equilibrium Money Growth and Inflation

Week 08 Mid Term

Week 09Business Cycles and Macroeconomic Policy

Understanding Business Cycle Business Cycle Facts Analyzing Business Cycles

Week 10The IS-LM/AD Model

The FE Line The IS Curve The LM Curve General Equilibrium in IS-LM Price Adjustments

Aggregate Demand and Supply

Week 11Keynesian Macroeconomics

Real-Wage Rigidity Price Stickiness Monetary & Fiscal Policy under Keynesian Model Keynesian Theory and Macroeconomic Stabilization

Week 12

Macroeconomic Policy Unemployment and Inflation Unemployment Problem Inflation Problem

Week 13 Exchange Rates and Macroeconomic Policy Exchange rates Exchange Rate: Supply and Demand The IS-LM Model Application Flexible Exchange Rates Fixed exchange Rates

Week 14 Monetary Policy and Fed Reserves Money Supply Determination Monetary Control Measures Conducting Monetary Policy

Week 15 Government Spending and its Financing The Govt. Budget Spending and Taxes Govt. deficits and Debts Deficits and Inflation

Recommended Text BookMacroeconomics, Abel, Bernanke & Croushore latest edition Pearson

Reference BookEconomics, McConnell/ Brue, 17th Edition, Mc Graw Hill International

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Introduction to ManagementCourse Code: 313Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis is an introductory course about the management of organizations. It provides instructions on principles of management that have general applicability to all types of enterprises; basic management philosophy and decision making; principles involved in planning, organizing, leading, and controlling; and recent concepts in management. The principles learned in this course will allow the student to effectively work within an organization. The course will also encourage the students to explore and

inquire the applicability of western management principles and theories in local settings. Three core objectives of this course are: (a) Business and its Types (b) Management and its Functional Areas (c) Managerial Skills and Decision Making

Learning OutcomesAt the conclusion of this course, the student should be able to:

1) Understand the relevance of the western management principles and theories, for local settings2) Apply course concepts and theory in a practical context. 3) Demonstrate empirical investigative skills by producing an in-depth analysis of a management

situation usually presented through case studies, resulting in recommendations for a program of action.

4) Critically examine current topics in Management such as ethical issues, global issues, managing diversity, total quality management, leadership, motivation, change, and the decision-making process.

5) Articulate analyses using management vocabulary. Recognize the need to take a holistic approach to performance improvement rather than a narrowly functional approach.

Course Contents (Plan)

Week 01Introduction to Management & Organization

Who are Mangers? What is Management? Management Functions and Process Management Roles and Skills Managing Systems What is an Organization? Why Study Management?

Week 02

History of Management Historical Background of Management Scientific Management General Administrative Theorists Quantitative Approach to Management Understanding Organizational Behavior

Week 03Organizational Culture and the Environment

Different Views the Manager The Organization’s Culture The Source of Culture The Environment Environmental Affects

Week 04Managing in a Global Environment

Understanding the Global Environment Organizations going Global Managing in Global Environment Factors affecting Global Environment

Week 05Managerial Ethics and Decision Making

What is Social Responsibility Social Responsibly and Economic Performance Managerial Ethics The Decision –Making Process Making Decision

Variety of DecisionsWeek 06 Foundation of Planning

What is Planning? Why and How do Managers Plan? Developing Plans Issues in Planning Planning in Dynamic Environment

Week 07Strategic Management

Defining Strategic Management Purpose of Strategic Management The Strategic Management Process Corporate and Business Level Strategies

Week 08 Mid Term

Week 09

Organizational Structure and Design Defining Organizational Structure Centralization and Decentralization Formalization Design Decisions Organizational Designs

Week 10

Human Resource Management HRM Process HR Planning Recruitment and Decruitment Employee Selection & Orientation Employee Training Employee Performance Management Compensation and Benefits

Week 11

Change and Innovation What is Change? External & Internal Forces Change Process Managing Change Issues in Managing Change Creativity verses Innovation

Week 12

Organizational Behavior Focus and Goals of Organizational Behavior Understating Employee Attitudes Understanding Employee Personality Factors influencing Perception Learning

Week 13

Managing Groups and Teams Group Behavior Stages of Group Development Basic Group Concepts Group Decision Making Groups & Effective Teams Developing & Managing Teams

Motivating Employees Theories of Motivation

Week 14 Maslow’s, McGregor’s and Hertzberg’s Theories Three-Needs, Goal-setting & Reinforcement Theory Equity and Expectancy Theory Current Issues in Motivation

Week 15

Leadership Managers versus Leaders Trait and Behavioral Theories Contingency Theories Fielder Model, Hersey and Blanchard’s Cutting-Edge Leadership Contemporary Issues in Leadership

Recommended Text BookMary Coulter & Robbins, Management, latest ed.

Reference BookMichael Hitt, J Black & Lyman Porter, Management latest edition

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Business StatisticsCourse Code: 313Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThe main objectives of the course are to enhance students’ competency in application of statistics to solve business management problems and to improve their level of quantitative sophistication for further advanced business analysis. The main objectives of the course will be to understand Data Types, Frequency Distribution, Graphs, Charts, Central Tendency, Dispersion, Index Numbers, Curve Fitting, Time Series, Regression and Correlation Analysis.

Learning Outcomes At the conclusion of this course, the student will be:

1. Data description and data presentation in a business environment; 2. Measures of Central Tendency 3. Measure of Relative Dispersion 4. Use of index numbers 5. Basic probability concepts and probability distributions as an aid to business decision making.

Course Contents (Plan)

Week 01Introduction

Defining Statistics

Subdivision within Statistics Descriptive Statistics & Inferential Statistics Statistics Applications in Business

Week 02

Grouping and Displaying data Arranging Data Raw Data Frequency distribution Graphing Frequency Distribution

Week 03Measuring Central Tendency

Summary Statistics Arithmetic Mean The Weighted Mean The Geometric Mean The Median and Mode Dispersion and Ranges Relative Dispersion

Week 04Probability

Understanding Odds and Ends Types of Probability Probability Rules Statistical Independence Statistical Dependence Probabilities and Bayes’ Theorem

Week 05Probability Distributions

What is Probability Distribution? Random Variables Concept of Expected Value Binomial Distribution Poisson Distribution Normal Distribution

Week 06 Sampling Introduction to sampling Random Sampling Non-random Sampling Design of Experiments Sampling Distribution

Week 07Estimation

Point Estimates Interval Estimates and Confidence Intervals Calculating Interval Estimates Interval estimates and t-distribution Sampling size in Estimation

Week 08 Mid Term

Week 09

Testing Hypothesis Introduction Testing Hypothesis Hypothesis Testing and Standard Deviation

Large Samples Unknown Standard Deviation

Week 10

Analysis of Variance Introduction Chi-Square Analysis of Variance Inferences and a Population Variance Inferences in two Population Variance

Week 11

Regression and Correlation Basic Concepts Estimation through Regression Line Correlation Analysis Inferences and Population Parameters Limitations, Errors and Caveats

Week 12

Multiple Regression and Modeling Multiple Regression and Correlation Analysis Multiple Regression Equation Use of Computer in Regression Modeling Techniques

Week 13

Time Series Analysis Variations in Tine Series Trend analysis Cyclical Variation Seasonal Variation Irregular variation Analysis and Forecasting

Week 14

Index Numbers Understanding Index Numbers Un-weighted aggregates Index Weighted Aggregate Index Relative Methods Average Value Indices

Week 15

Decision Theory Decision Environment Expected Profit Continuous Distributions and Marginal Analysis Use of Utility Decision –Tree Analysis

Recommended Text BookLevin I. Richard and David Rubin., Statistics for Management, latest ed; McGraw Hill.

Reference Book David, S Moore et.al, Introduction to the Practice of Statistics, latest Edition WH. Freeman.

Curriculumof BBA (Hons) P-I

Course DetailsCourse Name: Financial Accounting-ICourse Code: 315Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThe primary aim of Financial Accounting is to provide students with an introduction to the process and function of financial reporting. Whilst a large proportion of the course is aimed at understanding accounting as a process. Throughout the course, students will come across different accounting concepts and decision-making roles, which will enable them to understand how to provide useful accounting information to economic decision makers.

Learning OutcomesAfter studying this course student will be able to understand:

The language of accounting and financial reporting Complete Accounting Cycle Preparation and the role of Journal, Ledger and subsidiary books Preparation of balance sheet, profit and loss account and cash flow statement.

Course Contents (Plan)

Week 01Accounting and its role:

Development of accounting Accounting Theory and Conceptual framework Accounting Defined Why study Accounting Financial statements Major fields of Accounting Accounting as a Career

Week 02Basic Accounting Concepts:

The Entity Concept The Reliability (or Objectivity) principle The cost Principle The Going-Concern Assumptions The Stable Currency Assumptions Ethics-the-Most Fundamental Principle of Accounting Qualitative characteristics of Financial statements

Week 03-04

The recording process: The Recognition Issue The Valuation Issue The Classification Issue The Recording Process Analysis of Transaction The Journal The Ledger

Balancing the Accounts

Week 05-06

Preparation of Financial Statements Preparing Trial Balance Passing Adjustment Entries Preparing Adjusted Trial Balance Preparing Profit and Loss Account and Balance Sheet Preparing Statement of Retained Earnings Preparing Cash Flow Statement

Week 07The adjusting and closing entries

Need for Adjusting Entries Recording adjusting entries Preparing adjusted trial balance Recording closing entries Preparing post-closing trial balance Preparing work-sheet Preparation of Financial Statements

Week 08 Mid Term

Week 09-10

Accounting for trading organization: The Purchase Function Accounting for Purchases and Sales Return and allowances Periodic System Perpetual System Worksheet Preparation of financial Statements Departmental Accounts

Week 11-12

Accounting Systems: Developing a System Subsidiary Journals Subsidiary ledgers Cash Book Petty cash book Control Accounts

Week 13 Cash and temporary investment: Nature and Composition of Cash Cash Management and Control Maintaining Bank Account Bank Reconciliation Short term investments

Week 14 Accounting for debtors and stock

Accounting Treatment of Bad Debts Direct write-Off Method Aging Schedule Percentage of Sales Method Recoveries of Bad debts Stock Measurement of Stock Quantity Measurement of Stock Cost Perpetual Stock System Periodic Stock System

Week 15 Accounting for property, plant and equipment Property, Plant and Equipment Lump-sum Purchase Subsequent Expenditure Depreciation methods Revaluation Review of Useful life Intangible Assets and Amortization Wasting Assets and Depletion

Recommended Text Books1. Williams, Haka, Bettner & Meigs. Financial Accounting (International Edition). McGraw

Hill. 2. Joel J Lerner, James A Cashin, Daniel L Fulks. Principles of Accounting. McGraw-Hill

Curriculum of BBA (Hons) P-I

Course DetailsCourse Name: Human BehaviorCourse Code: 316Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course focuses on the basic Psychological concepts particularly related to Human Behavior and its scope in routine business activities within any firm or organization. Students will be taught different psychological theories to explain human behavior and also the applications of the concepts learned through the course will be highlighted.

Learning OutcomesIt helps students to learn about human nature and so to understand and improve their own. To organize and make sense of challenging world. Understanding human psychology in both personal & professional lives.

Course Contents (Plan)

Week 01Introduction to Psychology

Psychology as a Science Types of Psychologists Structuralism, Functionalism, Behaviorism etc. Different Perspectives of Psychology

Week 02

Research Methodology Scientific Methods Samples and Populations Observational Research Correlation Method Experimental Method

Week 03

Perception Sensation and Perception Vision and its aspects Visual Perception Hearing Sensation Smell and Taste Sensation Skin Senses

Week 04

Consciousness Sleep and Dream Consciousness and Drugs Epilogue Altering Consciousness Mediation and Hypnosis

Week 05Learning

Behaviorism Classical Conditioning Operant Conditioning Cognitive Learning Latent and Observational

Week 06 Memory Types of Memory Processes of Memory Stages in Memory Memory Loss Improving memory

Week 07Intelligence

Intelligence Theories Measuring Intelligence Determinants of Intelligence Genetic and Environmental Influences

Week 08 Mid Term

Week 09

Motivation General Principles of Motivation Hunger Motivation Sexual Motivation

Three A’s of Motivation

Week 10

Emotions Emotional Intelligence Excitement and Arousal Perceived Arousal Range of Emotions Anger and Violence

Week 11

Stress Sources of Stress Moderators of Stress Effects of Stress Coping with Stress

Week 12

Personality Personality Theories Personality Traits Perspectives in Personality Personality Assessment

Week 13

Social Psychology First Impression Stereotypes and Prejudices Attribution Attitudes and Persuasion Strategies of Persuasion

Week 14

Therapy History of Therapies Defining Abnormal Behavior Humanistic Therapy Behavior Therapy Group Therapy

Week 15 Revision and Discussion

Recommended Text BookEssentials Of Understanding Psychology, Robert S.Feldman, latest Edition, Mc Graw Hill.