Institute Of Business AdministrationAllama I.I. Kazi Campus, Jamshoro
University Of Sindh Phone Numbers: +92-22-9213200, +92-22-9213181-90 Ext. 2009, Web Site:http//cba.usindh.edu.pk/Email:[email protected]
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Freshman English-IICourse Code: 311Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course aims at helping students develop a positive, constructive and practical approach to effective written and oral communication in business and professional settings. Audience awareness, developing a design, handling questions and answers, personal presence, style and body language are some other aspects that will be discussed.
Learning OutcomesCommunicate in clear, concise correspondence to meet the diverse needs and multiple purposes of business and social communication situations. Presentations, interviews, meetings and conferences are an integral part of any professional environment.
Course Contents (Plan)
Week 01Effective Communication in Business
Importance and benefits of effective communication Components of communication Concepts and problems of communication Non-verbal communication
Week 02The 7 C’s of Effective Communication
Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
Week 03Effective Business Messages
Identify your Purpose Analyze your Audience Choose your Ideas Collect your Data Organize your Message
Successful Speaking and Listening
Week 04 Strategies for improving oral presentation Strategies for reducing stage fright Strategies for improving listening skills
Week 05Informative and Persuasive speaking
Purpose of informative and persuasive speaking Kinds of informative and persuasive speaking Audience analysis for informative and persuasive speaking Organization for informative and persuasive speaking Support for informative and persuasive speaking
Week 06Interpersonal Communication
Dyadic communication. Interviewing Telephoning Dictating
Week 07Confidence Building
Strategies to build confidence Tips to be impressive Techniques to make Power Point Presentation
Week 08 Mid Term
Week 09Preparing for Oral Presentation
Purpose in oral presentation Comparing written and oral messages Planning strategies for your presentation Choosing information to include in your presentation Organizing your information Delivering an effective presentation Handling questions Making group presentations
Week 10Building Good Will
You attitude Positive emphasis Tone, power & politeness. Reducing bias in business communication
Week 11Oral Reporting
Determination of presentation methods. Consideration of personal aspects. Audience analysis. Appearance and body actions. Use of voice. Use of visual aids
Week 12 Oral Communications Conducting and participating in meetings. Techniques for participating in a meeting. Interviewing people Guidelines for the interviewee. Dictating letters and reports. Using the telephone.
Week 13 Non-Verbal Communication
Classification of non-verbal communication Kinesics Proxemics Time language Paralanguage Physical context
Week 14 Business Correspondence Writing Covering Letters Resume/CV Memos and E-mail Short and Long Reports
Week 15 Final Project/Presentations
Recommended Text BookMurphy, Effective Business Communication, latest edition
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Macro EconomicsCourse Code: 311Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course introduces key economic indicators, role of government in an economy, measurement of gross domestic product, components of aggregate demand, consumption function and Keynesian multiplier, investment function, government intervention through monetary and fiscal policies, impact of government intervention on economic activity, inflation and unemployment, aggregate supply and determinants, balance of payments and trade, public finance, growth and development.
Learning OutcomesStudents will understand the dynamics of macroeconomics that how economics relates to us and how macroeconomics differs from microeconomics. Students will gain an understanding of how national economic events and policies impact our well-being, future income, and job opportunities. Even though macroeconomics focuses on the economy of the whole nation, it still affects people as an individual. This course will help you analyze the state of the economy in order to make more informed decisions in future.
Course Contents (Plan)
Week 01Introduction to Macroeconomics
Long-Run Economic Growth Business Cycles Unemployment Inflation International Economy Macroeconomic Policy
Aggregation
Week 02Measurement and Structure
Production, Income and Expenditure Gross Domestic Product Saving and Wealth GDP, Indexes and Inflation Interest Rates
Week 03
Economic Performance in Long –Run The Production Function Demand for Labor Supply for Labor Market Equilibrium (Labor) Unemployment Understating Okun’s Law
Week 04Consumption, Saving and Investment
Consumption & Saving Investment Market Equilibrium (Goods)
Week 05Saving & Investments in Open Economy
Balance of Payment Accounting Market Equilibrium in Open Economy Small and large Open Economies Fiscal Policy and Current Account
Week 06Long-Run Economic Growth
The sources of Growth Growth Dynamics Govt. Policies in Long-Run
Week 07The Asset Market, Money and Prices
Defining Money Portfolio and Asset Demand Demand for Money Asset Market Equilibrium Money Growth and Inflation
Week 08 Mid Term
Week 09Business Cycles and Macroeconomic Policy
Understanding Business Cycle Business Cycle Facts Analyzing Business Cycles
Week 10The IS-LM/AD Model
The FE Line The IS Curve The LM Curve General Equilibrium in IS-LM Price Adjustments
Aggregate Demand and Supply
Week 11Keynesian Macroeconomics
Real-Wage Rigidity Price Stickiness Monetary & Fiscal Policy under Keynesian Model Keynesian Theory and Macroeconomic Stabilization
Week 12
Macroeconomic Policy Unemployment and Inflation Unemployment Problem Inflation Problem
Week 13 Exchange Rates and Macroeconomic Policy Exchange rates Exchange Rate: Supply and Demand The IS-LM Model Application Flexible Exchange Rates Fixed exchange Rates
Week 14 Monetary Policy and Fed Reserves Money Supply Determination Monetary Control Measures Conducting Monetary Policy
Week 15 Government Spending and its Financing The Govt. Budget Spending and Taxes Govt. deficits and Debts Deficits and Inflation
Recommended Text BookMacroeconomics, Abel, Bernanke & Croushore latest edition Pearson
Reference BookEconomics, McConnell/ Brue, 17th Edition, Mc Graw Hill International
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Introduction to ManagementCourse Code: 313Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis is an introductory course about the management of organizations. It provides instructions on principles of management that have general applicability to all types of enterprises; basic management philosophy and decision making; principles involved in planning, organizing, leading, and controlling; and recent concepts in management. The principles learned in this course will allow the student to effectively work within an organization. The course will also encourage the students to explore and
inquire the applicability of western management principles and theories in local settings. Three core objectives of this course are: (a) Business and its Types (b) Management and its Functional Areas (c) Managerial Skills and Decision Making
Learning OutcomesAt the conclusion of this course, the student should be able to:
1) Understand the relevance of the western management principles and theories, for local settings2) Apply course concepts and theory in a practical context. 3) Demonstrate empirical investigative skills by producing an in-depth analysis of a management
situation usually presented through case studies, resulting in recommendations for a program of action.
4) Critically examine current topics in Management such as ethical issues, global issues, managing diversity, total quality management, leadership, motivation, change, and the decision-making process.
5) Articulate analyses using management vocabulary. Recognize the need to take a holistic approach to performance improvement rather than a narrowly functional approach.
Course Contents (Plan)
Week 01Introduction to Management & Organization
Who are Mangers? What is Management? Management Functions and Process Management Roles and Skills Managing Systems What is an Organization? Why Study Management?
Week 02
History of Management Historical Background of Management Scientific Management General Administrative Theorists Quantitative Approach to Management Understanding Organizational Behavior
Week 03Organizational Culture and the Environment
Different Views the Manager The Organization’s Culture The Source of Culture The Environment Environmental Affects
Week 04Managing in a Global Environment
Understanding the Global Environment Organizations going Global Managing in Global Environment Factors affecting Global Environment
Week 05Managerial Ethics and Decision Making
What is Social Responsibility Social Responsibly and Economic Performance Managerial Ethics The Decision –Making Process Making Decision
Variety of DecisionsWeek 06 Foundation of Planning
What is Planning? Why and How do Managers Plan? Developing Plans Issues in Planning Planning in Dynamic Environment
Week 07Strategic Management
Defining Strategic Management Purpose of Strategic Management The Strategic Management Process Corporate and Business Level Strategies
Week 08 Mid Term
Week 09
Organizational Structure and Design Defining Organizational Structure Centralization and Decentralization Formalization Design Decisions Organizational Designs
Week 10
Human Resource Management HRM Process HR Planning Recruitment and Decruitment Employee Selection & Orientation Employee Training Employee Performance Management Compensation and Benefits
Week 11
Change and Innovation What is Change? External & Internal Forces Change Process Managing Change Issues in Managing Change Creativity verses Innovation
Week 12
Organizational Behavior Focus and Goals of Organizational Behavior Understating Employee Attitudes Understanding Employee Personality Factors influencing Perception Learning
Week 13
Managing Groups and Teams Group Behavior Stages of Group Development Basic Group Concepts Group Decision Making Groups & Effective Teams Developing & Managing Teams
Motivating Employees Theories of Motivation
Week 14 Maslow’s, McGregor’s and Hertzberg’s Theories Three-Needs, Goal-setting & Reinforcement Theory Equity and Expectancy Theory Current Issues in Motivation
Week 15
Leadership Managers versus Leaders Trait and Behavioral Theories Contingency Theories Fielder Model, Hersey and Blanchard’s Cutting-Edge Leadership Contemporary Issues in Leadership
Recommended Text BookMary Coulter & Robbins, Management, latest ed.
Reference BookMichael Hitt, J Black & Lyman Porter, Management latest edition
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Business StatisticsCourse Code: 313Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThe main objectives of the course are to enhance students’ competency in application of statistics to solve business management problems and to improve their level of quantitative sophistication for further advanced business analysis. The main objectives of the course will be to understand Data Types, Frequency Distribution, Graphs, Charts, Central Tendency, Dispersion, Index Numbers, Curve Fitting, Time Series, Regression and Correlation Analysis.
Learning Outcomes At the conclusion of this course, the student will be:
1. Data description and data presentation in a business environment; 2. Measures of Central Tendency 3. Measure of Relative Dispersion 4. Use of index numbers 5. Basic probability concepts and probability distributions as an aid to business decision making.
Course Contents (Plan)
Week 01Introduction
Defining Statistics
Subdivision within Statistics Descriptive Statistics & Inferential Statistics Statistics Applications in Business
Week 02
Grouping and Displaying data Arranging Data Raw Data Frequency distribution Graphing Frequency Distribution
Week 03Measuring Central Tendency
Summary Statistics Arithmetic Mean The Weighted Mean The Geometric Mean The Median and Mode Dispersion and Ranges Relative Dispersion
Week 04Probability
Understanding Odds and Ends Types of Probability Probability Rules Statistical Independence Statistical Dependence Probabilities and Bayes’ Theorem
Week 05Probability Distributions
What is Probability Distribution? Random Variables Concept of Expected Value Binomial Distribution Poisson Distribution Normal Distribution
Week 06 Sampling Introduction to sampling Random Sampling Non-random Sampling Design of Experiments Sampling Distribution
Week 07Estimation
Point Estimates Interval Estimates and Confidence Intervals Calculating Interval Estimates Interval estimates and t-distribution Sampling size in Estimation
Week 08 Mid Term
Week 09
Testing Hypothesis Introduction Testing Hypothesis Hypothesis Testing and Standard Deviation
Large Samples Unknown Standard Deviation
Week 10
Analysis of Variance Introduction Chi-Square Analysis of Variance Inferences and a Population Variance Inferences in two Population Variance
Week 11
Regression and Correlation Basic Concepts Estimation through Regression Line Correlation Analysis Inferences and Population Parameters Limitations, Errors and Caveats
Week 12
Multiple Regression and Modeling Multiple Regression and Correlation Analysis Multiple Regression Equation Use of Computer in Regression Modeling Techniques
Week 13
Time Series Analysis Variations in Tine Series Trend analysis Cyclical Variation Seasonal Variation Irregular variation Analysis and Forecasting
Week 14
Index Numbers Understanding Index Numbers Un-weighted aggregates Index Weighted Aggregate Index Relative Methods Average Value Indices
Week 15
Decision Theory Decision Environment Expected Profit Continuous Distributions and Marginal Analysis Use of Utility Decision –Tree Analysis
Recommended Text BookLevin I. Richard and David Rubin., Statistics for Management, latest ed; McGraw Hill.
Reference Book David, S Moore et.al, Introduction to the Practice of Statistics, latest Edition WH. Freeman.
Curriculumof BBA (Hons) P-I
Course DetailsCourse Name: Financial Accounting-ICourse Code: 315Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThe primary aim of Financial Accounting is to provide students with an introduction to the process and function of financial reporting. Whilst a large proportion of the course is aimed at understanding accounting as a process. Throughout the course, students will come across different accounting concepts and decision-making roles, which will enable them to understand how to provide useful accounting information to economic decision makers.
Learning OutcomesAfter studying this course student will be able to understand:
The language of accounting and financial reporting Complete Accounting Cycle Preparation and the role of Journal, Ledger and subsidiary books Preparation of balance sheet, profit and loss account and cash flow statement.
Course Contents (Plan)
Week 01Accounting and its role:
Development of accounting Accounting Theory and Conceptual framework Accounting Defined Why study Accounting Financial statements Major fields of Accounting Accounting as a Career
Week 02Basic Accounting Concepts:
The Entity Concept The Reliability (or Objectivity) principle The cost Principle The Going-Concern Assumptions The Stable Currency Assumptions Ethics-the-Most Fundamental Principle of Accounting Qualitative characteristics of Financial statements
Week 03-04
The recording process: The Recognition Issue The Valuation Issue The Classification Issue The Recording Process Analysis of Transaction The Journal The Ledger
Balancing the Accounts
Week 05-06
Preparation of Financial Statements Preparing Trial Balance Passing Adjustment Entries Preparing Adjusted Trial Balance Preparing Profit and Loss Account and Balance Sheet Preparing Statement of Retained Earnings Preparing Cash Flow Statement
Week 07The adjusting and closing entries
Need for Adjusting Entries Recording adjusting entries Preparing adjusted trial balance Recording closing entries Preparing post-closing trial balance Preparing work-sheet Preparation of Financial Statements
Week 08 Mid Term
Week 09-10
Accounting for trading organization: The Purchase Function Accounting for Purchases and Sales Return and allowances Periodic System Perpetual System Worksheet Preparation of financial Statements Departmental Accounts
Week 11-12
Accounting Systems: Developing a System Subsidiary Journals Subsidiary ledgers Cash Book Petty cash book Control Accounts
Week 13 Cash and temporary investment: Nature and Composition of Cash Cash Management and Control Maintaining Bank Account Bank Reconciliation Short term investments
Week 14 Accounting for debtors and stock
Accounting Treatment of Bad Debts Direct write-Off Method Aging Schedule Percentage of Sales Method Recoveries of Bad debts Stock Measurement of Stock Quantity Measurement of Stock Cost Perpetual Stock System Periodic Stock System
Week 15 Accounting for property, plant and equipment Property, Plant and Equipment Lump-sum Purchase Subsequent Expenditure Depreciation methods Revaluation Review of Useful life Intangible Assets and Amortization Wasting Assets and Depletion
Recommended Text Books1. Williams, Haka, Bettner & Meigs. Financial Accounting (International Edition). McGraw
Hill. 2. Joel J Lerner, James A Cashin, Daniel L Fulks. Principles of Accounting. McGraw-Hill
Curriculum of BBA (Hons) P-I
Course DetailsCourse Name: Human BehaviorCourse Code: 316Credit Hours: 3 Credit Hours (per week)
Course Description/ObjectiveThis course focuses on the basic Psychological concepts particularly related to Human Behavior and its scope in routine business activities within any firm or organization. Students will be taught different psychological theories to explain human behavior and also the applications of the concepts learned through the course will be highlighted.
Learning OutcomesIt helps students to learn about human nature and so to understand and improve their own. To organize and make sense of challenging world. Understanding human psychology in both personal & professional lives.
Course Contents (Plan)
Week 01Introduction to Psychology
Psychology as a Science Types of Psychologists Structuralism, Functionalism, Behaviorism etc. Different Perspectives of Psychology
Week 02
Research Methodology Scientific Methods Samples and Populations Observational Research Correlation Method Experimental Method
Week 03
Perception Sensation and Perception Vision and its aspects Visual Perception Hearing Sensation Smell and Taste Sensation Skin Senses
Week 04
Consciousness Sleep and Dream Consciousness and Drugs Epilogue Altering Consciousness Mediation and Hypnosis
Week 05Learning
Behaviorism Classical Conditioning Operant Conditioning Cognitive Learning Latent and Observational
Week 06 Memory Types of Memory Processes of Memory Stages in Memory Memory Loss Improving memory
Week 07Intelligence
Intelligence Theories Measuring Intelligence Determinants of Intelligence Genetic and Environmental Influences
Week 08 Mid Term
Week 09
Motivation General Principles of Motivation Hunger Motivation Sexual Motivation
Three A’s of Motivation
Week 10
Emotions Emotional Intelligence Excitement and Arousal Perceived Arousal Range of Emotions Anger and Violence
Week 11
Stress Sources of Stress Moderators of Stress Effects of Stress Coping with Stress
Week 12
Personality Personality Theories Personality Traits Perspectives in Personality Personality Assessment
Week 13
Social Psychology First Impression Stereotypes and Prejudices Attribution Attitudes and Persuasion Strategies of Persuasion
Week 14
Therapy History of Therapies Defining Abnormal Behavior Humanistic Therapy Behavior Therapy Group Therapy
Week 15 Revision and Discussion
Recommended Text BookEssentials Of Understanding Psychology, Robert S.Feldman, latest Edition, Mc Graw Hill.