International Business School Course Plan of Class 2013

COURSE TYPE

COURSE CREDITS TOTAL LECTURE HOURS TERMHOURS PER

WEEK

MAJOR COR

COURSE专必

Microeconomics I 3+1 42+14 1 Fall 3+1

Management 3+1 42+14 1 Fall 3+1

Accounting 3 54 2 Spring 3

International Business Law 3 54 2 Spring 3

Microeconomics II 3+1 54+18 2 Spring 3+1

Corporate Law & Commercial Law ( ACCA) 3 54 2 Spring 3

Financial Accounting ( ACCA) 3 54 2 Spring 3

Macroeconomics I 3+1 54+18 4 Fall 3+1

Macroeconomics II 3 54 4 Fall 3

Business Statistics 3 54 4 Fall 3

Taxation ( ACCA) 3 54 4 Fall 3

The Economics of Money and Banking 3 54 4 Fall 3

Marketing 3+1 54+18 5 Spring 3

Marketing (Taught in English) 3+1 54+18 5 Spring 3

Econometrics 3 54 5 Spring 3

Audit and Assurance Services (ACCA) 3 TBD 5 Spring TBD

Financial report (ACCA) 3 TBD 5 Spring TBD

Advanced Performance Management (ACCA) 3 TBD 8 Fall TBD

Advanced Financial Management (ACCA) 3 TBD 8 Fall TBD

Business Analysis (ACCA) 3 TBD 8 Fall TBD

COURSE TYPE COURSE CREDITSTOTAL

LECTURE HOURS TERMHOURS PER

WEEK

GENERAL CORE COURSE

公必

Fundamentals Of Computer 2 36 1 Fall 2

Moral Character Cultivation and Basis of Law 3 54 1 Fall 3

Advanced Mathematics IV 6(3+3) 54+54 1 & 2 Fall&Spring 3

Advanced Mathematics III 8(4+4) 72+72 1 & 2 Fall&Spring 4

Advanced Mathematics (Mathematical Analysis) 10（5+5） 90+90 1 & 2 Fall&Spring 5

Current Situation and Policy 2 36 1-12 Fall&Spring 2

College English 9 162 1&2 & 4 Fall&Spring 3

Physical Education 4 136 1&2 & 4 & 5

Fall&Spring 2

Contemporary History of China 2 36 2 Spring 2

Military Education 2 4 weeks 3 Summer 9

Introduction of Mao Zedong Thought and the Theoretical System of Socialism with Chinese

Characteristics

6 72 4 Fall 4

Linear Algebra 3 54+18 4 Fall 3

Probability & Statistics 3 54+18 4 Fall 3

The Principles of Marxist 3 54 5 Spring 3

Employment Guidance 1 20 10 Fall TBD

Social Practice, Social Survey and Reading Note 6 72 3&6&9 Summer /Winter

TBD

COURSE TYPE COURSE CREDITSTOTAL

LECTURE HOURSTERM

HOURS PER WEEK

MAJOR ELECTIVE COURSE专选

Basic Japanese I 2 36 2/4/5； Spring/Fall 2

Human Resource Management 2 36 2 Spring 2

Management Accounting ( ACCA) 2 36 2 Spring Spring 2

Finance 2 22 4 Fall 2

Strategic Management 2 36 4 Fall 2

Intellectual property and Corporate Law 2 36 4 Fall 2

Application of Psychology in Economics and Management Science

2 36 4/5/8 Spring/Fall 2

Corporate Finance 2 36 4 Fall 2

Advertisement and Brand Management 2 36 4 Fall 2

International Business Culture 2 36 4/7 Fall 2

International Business Negotiation 2 36 4/5/7/8 Spring/Fall 3

Academic Writing 3 36 5/8 Spring 3

Economic Growth 2 36 4/5 Spring 3

Security Analysis & Empirical Research 2 36 5 Spring 2

Accounting in Business （ACCA） 2 36 5 Spring 2

Organizational Behavior 2 36 5 Spring 2

COURSE TYPE COURSE CREDITSTOTAL

LECTURE HOURSTERM

HOURS PER WEEK

MAJOR ELECTIVE COURSE专选

Purchasing Management 2 36 5 Spring 2Basic Japanese III 2 36 5 Spring 2

Performance Management 2 36 5 Spring 2Business Communications 2 36 5/8 Spring 2

Project Management 2 36 7 Fall 2Investment Project Appraisal 2 36 7 Fall 2

Financial Management 3 54 7 Fall 3Logistics Distribution and Transportation

Management2 36 7 Fall 2

Advertising 3 54 7 Fall 3

International Finance 3 54 7 Fall 3

Public Speaking 2 36 7 Fall 2International Trade Theory 3 54 7 Fall 3

Marketing Research Methods 3 54 7 Fall 3

Operations Research 3 54 7 Fall 3Operations Management 3 54 7 Fall 3

Financial Marketing 3 54 7 Fall 3

Intermediate Accounting 3 54 7 Fall 3

Theory and Practice of Transnational Corporation

2 36 7 Fall 2

COURSE TYPE COURSE CREDITSTOTAL

LECTURE HOURSTERM

HOURS PER WEEK

MAJOR ELECTIVE COURSE专选

Public Finance 2 36 7 Fall 2

Game Theory 2 36 7 Fall 2

Taxation in China 3 48 7 Fall 4

Consumer Behavior 3 48 8 Spring 4

Financial Statement Analysis 3 54 8 Spring 3

Financial Engineering 2 36 8 Spring 2

Studies on the WTO 2 36 8 Spring 2

Moral Philosophy 2 36 8 Spring 2

Financial Institutions Management 3 54 8 Spring 3

International Trade Settlement 4 48 8 Spring 3

Supply Chain Management 3 48 8 Spring 4

Industry Economics 3 36 8 Spring 2

Introduction to Information Economics 3 36 8 Spring 2

Portfolio and Asset Management 3 54 8/10 Spring 3

International Trade in Services 3 54 10 Fall 3

Auditing 3 54 10 Fall 3

Service Marketing 3 54 10 Fall 3

Accounting Information System 3 54 10 Fall 3

Corporation Valuation 2 36 10 Fall 2

Credits for Graduation

Course Type Credits NotesGeneral Core Course 40/42/44 Credits differ according to ‘Advanced Mathematics’General Elective Course（Liberal Arts Course） 16（10+6） Courses are provided by all schools across SYSU

Major Core Course 61/61/64 Courses that decide the majors

Major Elective Course 38/36/31 Elective courses provided by IBS

Credits for Graduation （ Credits for Practice） 155（14） 30 credits max. per term

Hours of Lectures 2484 One teaching hour equals 45 minutes

Notes for School TermsTerm 1 First Year, September to January, 18 weeks

Term 2 First Year, February to June, 18 weeks

Term 3 First Year, July, 5 weeks

Term 4 Second Year, September to January, 18 weeks

Term 5 Second Year, February to June, 18 weeks

Term 6 Second Year, July, 5 weeks

Term 7 Third Year, September to January, 18 weeks

Term 8 Third Year, February to June, 18 weeks

Term10 Fourth Year, September to January, 18 weeks

Term11 Fourth Year, February to June, 18 week

INTERNATIONAL BUSINESS SCHOOL (IBS),

SUN YAT-SEN UNIVERSITY

MAJOR CORE COURSES FOR THE 1ST & 2ND YEARS

1. Microeconomics I 2. Microeconomics II 3. Macroeconomics I

4. Macroeconomics II 5. Management 6. Business statistics 7. Accounting 8. International Business Law 9. Econometrics 10. The Economics of Money and Banking11. Marketing 12. Marketing (Taught in English)13. Financial Accounting 14. Taxation 15. Corporate Law & Commercial Law ( ACCA)

MAJOR CORE COURSE is for all the students of International Business School who intend to get the Bachelor degree in Economics or Business Administration

GENERAL CORE COURSES FOR THE 1ST & 2ND YEARS

16. College English (Level 1-4) 17. Advanced Mathematics 18. Computer Application 19. Contemporary History of China 20. The Principles of Marxist Moral Character Cultivation and Basis of Law 21. Introduction to Mao Zedong Thought Deng Xiaoping Theory and The Important Thought of “Three Representatives” 22. Physical Education 23. Military Education 24. Linear Algebra 25. Probability & Statistics 26. Current Situation and Policy27. The Principles of Marxist

28. Employment Guidance

GENERAL CORE COURSE is required for all the students of Sun Yat-sen University who intend to get the Bachelor degree

MAJOR ELECTIVE COURSE29. Basic Japanese ( I / II / III ) 30. Human Resource Management 31. Management Accounting (ACCA )32. Finance33. Strategic Management 34. Intellectual property and Corporate Law35. Application of Psychology in Economics and Management Science36. Corporate Finance 37. Advertisement and Brand Management 38. International Business Culture39. International Business Negotiation40. Academic Writing41. Economic Growth 42. Security Analysis & Empirical Research 43. Accounting in Business44. Organizational Behavior 45. Purchasing Management 46. Basic Japanese III47. Performance Management 48. Business Communications

49. Project Management 50. Investment Project Appraisal51. Financial Management 52. Logistics Distribution and Transportation Management 53. Advertising 54. International Finance 55. Public Speaking56. International Trade Theory57. Marketing Research Methods58. Operations Research59. Operations Management 60. Financial Marketing 61. Intermediate Accounting 62. Theory and Practice of Transnational Corporation63. Public Finance64. Game Theory65. Taxation in China66. Consumer Behavior67. Financial Statement Analysis68. Financial Engineering 69. Studies on the WTO 70. Moral Philosophy 71. Financial Institutions Management72. International Trade Settlement73. Supply Chain Management74. Industry economics 75. Introduction to Information Economics76. Portfolio and Asset Management77. International Trade in Services78. Auditing79. Service Marketing80. Accounting Information System

81. Corporation Valuation

MAJOR ELECTIVE COURSE is provided by IBS and opens for all the students of International Business School who intend to get the Bachelor degree in Economics or Business Administration, from which students can choose according to SYSU regulations.

COURSE DESCRIPTION

MAJOR CORE COURSES FOR THE 1ST & 2ND YEARS

Microeconomics I

Microeconomics I: The main purpose is to help students study systematically advanced microeconomics, including basic concepts, basic theory and related mathematical deduction. At the same time, we aim to improve students' ability for theoretical research. Contents contain producer theory, consumer theory and market theory. Market behavior analysis is major part of market structure. Finally, the application of microeconomics involves international trade, government decision-making and environmental protection.

Microeconomics II

Microeconomics aims to introduce the basic concepts and techniques in microeconomics, to improve students’ economic sense, and presentⅡ an analytic approach of microeconomics that would allow students to apply these tools analyze the real world problems. The course is concerned with the behavior of individual economy. Main topics include five parts. First, the consumer theory, included budget constraint, preference, utility, optimal choice, demand, Slutsky equation and so on; Second, the producer theory, included technology. Profit maximization, cost minimization, cost curve, firm supply, industry supply and so on; Third, the industry organization, included perfect competition, monopoly, monopolistic competition and oligopoly; Fourth, the general equilibrium, included exchange and welfare analysis; and the Last the game theory and information economics, included perfect and imperfect information game theory, static and dynamic game theory, adverse selection and moral hazard.

Macroeconomics I

The course aims to provide a basic understanding of the theoretical foundations of macroeconomics at the advanced level. Topics include growth models such as neoclassical growth model and endogenous growth, theories of business cycles such as the New Classical and New Keynesian approaches. Monetary and fiscal policy will also be concerned in this course.On completion of this course, students should be able to:1. Master the basic theory models of growth.2. Identify the framework and method of RBC.3. Master the core mechanisms of Keynesian theory of fluctuations.4. Apply the theories to analyze the real world economy.

Macroeconomics II

Microeconomics aims to introduce the basic concepts and techniques in macroeconomics, to help students understand the whole theoreticalⅡ framework of macroeconomics, to improve the students’ ability of problem –solving, that is to use the figures or mathematical tools to analyze the real world problems. The course is concerned with the behavior of the economy as a whole. Main topics include five parts. First, the national income accounting; Second, the long-run economic growth model, included the neoclassical growth model and the endogenous model; Third, the short-run economic fluctuations, the IS-LM model and AD-AS Model; Fourth, macroeconomic management, included objectives, monetary and fiscal

policies and difficulties; and the Last the behavioral foundations, included consumption and investment.

Management

The main purpose of the management course is to let students master the basic theory and tools of management. This course focuses on the basic management concepts such as management, organization, management function, organization culture, plan, strategy human resource management, group and leadership, etc. This course introduces the important management theory, such as enterprise culture theory, competition strategy theory, organization behavior theory, leadership theory, motivation theory, control theory, etc. This course will provide many management tools such as SWOT analysis, Gunter chart, PERT, performance review model, etc. This course will provide many cases for the students to discuss; through case studying the students can understand and master the concepts better.

Business Statistics

In business and economics, statistics inference plays an important role. It gives managers and decision makers a better understanding of the business and economic environment. This course is concerned with the basic theory of statistics for students in business and economics. It contains three parts: basic concept, estimation and inference. It emphases the combination of theory and application.

Accounting

The course is designed for students who will become managers and users of financial statements. It can help students develop skills, such as techniques, analysis and interpretations, related to economic transactions and accrual-based financial statements. The goal of this course is to help students understand the follows: (1) the principles underlying financial reporting, revenue recognition, and the matching of expenses; (2) financial statement presentation; (3) accounting for assets and liabilities.

International Business Law

"International Business Law" is a international trade professional teaching program in the core curriculum. This course is in close connection with the theory and practice of international trade policy of foreign business characteristics with a very practical applied science, economics,

finance, business and management professional required course. The purpose of this course is to enable students not only to master the theory of international commercial law, policy, legal knowledge, knowledge of international trade practices, but also have a rich international business knowledge and analytical ability to deal with the problem of the foreign trade business. Curriculum task: through learning the course, students master the basic principles of international trade, basic knowledge and basic skills and methods of English as a tool to carry out the business of foreign trade and economic cooperation in the future to adapt to the needs of the community both skilled master foreign languages while versatile talents to work in foreign trade. Enable students to master the basic aspects of the work of the import and export business, to master the trading conditions for foreign trade contracts, the terms of the contract negotiations and the signing of foreign trade contracts with the performance of work and more skilled, while the phenomenon of breach of contract precautionary and properly handle claims, claims work, skilled resolution and prevention of international commercial disputes.

Econometrics

This focus of this course is provides the theory and methods to the postgraduate student. It contains three parts: Regression analysis with cross-sectional data, Regression analysis with time series data and advanced topics. Each econometrics method is motivated by a particular issue. The objective is on understanding and interpreting the assumptions in light of actual empirical applications under a particular environment. The emphasis will be on applying econometrics to real-world problems.

MarketingPrinciple of Marketing is a basic and compositive course in the subjects of marketing system, and it’s also the one combined theory with practice. The content of this course includes general idea, concept, system, strategy and implementation. The course is designed to introduce marketing principle and its application, to excite students’ interests to think about and solve some marketing questions in theories and practice. With business management’ stands, the course will be taught through analyses of marketing theories and cases.

Marketing (Taught in English)

Marketing represents a way of conducting business, it is an orientation designed to relate the business firm to the world around it. This course will focus on introducing the basic background theories and conceptual frameworks useful in solving real marketing management problems. Being a survey course, most aspects of marketing management will be covered at a primary level. We shall be exploring the marketing concepts and the various tools that marketers use in making decisions. Sub-topics include marketing planning, customer satisfaction, SWOT

analysis, PEST environmental scanning, segmentation, differentiation and positioning, marketing information systems, market and buyer behavior, the dynamics of the Marketing Mix (4Ps), industries and competitors analysis, generic marketing strategies and marketing program implementation and control will be discussed as well.

Financial Accounting

Financial Accounting is a basic and professional course of Accounting Major. Based on the Enterprise accounting system of China and the Accounting Criteria for Enterprises, it introduces the specific accounting methods and operating methods in the Chinese enterprises accounting practices. This finance course is to develop knowledge and understanding of the underlying principles and concepts relating to financial accounting and technical proficiency in the use of double-entry accounting techniques including the preparation of basic financial statements.

Taxation

This course provides an introduction to the theory of tax and principles of tax design, and helps students master the principles of taxation and their applications in tax practices. This course consists of two major parts: part one introduces the theory of tax; part two introduces principles of tax design with emphasis on tax practices. This course is designed to develop the real ability of students to solve common tax problems in a

standard way, especially who intend to pursue careers in undertaking tax research，tax governance and tax design jobs.

The Economics of Money and Banking

This course provides an overview of the operating mechanism of the money, banking and financial markets. It seeks to provide an understanding of how the financial system interacts with the real economy. Research in the areas of money, banking and financial markets is highly active, and deals with issues continuously in the news and the subject of vigorous policy debate. International concerns are also increasingly influencing the direction of discussion on financial economic issues. In th is course, emphasis will be given to the following areas of importance.

(1) Interest rates and financial markets. (2) Management of financial institutions, banking industry and bank regulation

(3) Central banking and the conduct of monetary policy—money supply process, monetary policy tools and the transmission mechanism of monetary policy

(4) International finance and monetary policy(5) Money, inflation and deflation

Corporate Law & Commercial Law (ACCA)

Corporate and Business Law is a compulsory course in the ACCA professional teaching program. This course is closely integrated with international business theory and practice, a policy with foreign business, economics, finance, business and management professional electives. The purpose of this course is to enable students not only to master the theory of contract law, policy, legal knowledge, international business practices, and must have rich international business knowledge and analytical ability to deal with the problem of the foreign trade business. Curriculum task: through learning the course, students master the basic principles of international business, the basic knowledge and skills to carry out the business of foreign trade and economic cooperation in the future to adapt to the needs of the community both skilled. Enable students to master the basic aspects of the work of the import and export business, to master the trading conditions for foreign trade contracts, the terms of the contract negotiations and the signing of foreign trade contracts with the performance of work and more skilled, while the phenomenon of breach of contract precautionary and properly handle claims, claims work, skilled resolution and prevention of international commercial disputes. Through the discipline of learning, students should not only master the basic theoretical knowledge of contract law, professional theoretical attainment with in-depth study and research contracts, and should have the basic practice of operating capacity, the basic use of the expertise in the disciplines of analysis and processing contract cases .GENERAL CORE COURSES FOR THE 1ST & 2ND YEARS

College English (Level 1-4)

College English is an integral part of higher education, which the Ministry of Education specifies it as a compulsory course for undergraduate students. Its objective is to help students lay a solid foundation in the English language and develop students’ ability to use English in an all-round way, and at the same time to enhance their ability to study independently and improve their cultural quality so as to meet the needs of our country’s social development and international exchanges.According to the College English Curriculum Requirements laid down by the Ministry of Education, the requirements for undergraduate College English teaching are set at three levels, i.e. basic requirements, intermediate requirements, and higher requirements. The three levels of requirements incorporate knowledge and practical skills of the English language, learning strategies and intercultural communication. The majority of the undergraduate students of our university must meet the intermediate requirements when they finish the first stage of learning (first year and second year). Students are encouraged to accomplish the first stage of learning ahead of schedule within their capacities and

start the second stage of learning to develop their ability to use English.Text books of College English are compiled by famous universities throughout the country. Texts in the books include argumentations, narrations, letters, reports, commentaries, etc. They cover a wide range of fields such as social culture, natural science, biographies, history, geography, etc. College English is assisted with a huge bank of resources, in which there are texts, pictures, audio and video programs. Teachers and students can benefit greatly from this bank of resources.

Advanced Mathematics

First academic term include: limits of sequences and functions; calculus of one variable functions and its applications; mean value theorems and applications; introduction to analytic geometry and vector algebra. Second academic term include: calculus of multivariable functions and its applications; curve integral and surface integral; infinite series and an introduction to linear ordinary differential equations.

Computer Application

The course includes the computer basic skills, file concept and handling operation, word processor, spreadsheet application, speech presentation application, database design basic, network and internet application, HTML. The course also provides with some exercises and experiment projects. The course mainly focuses on database design basic, network technology and HTML. The emphasis is that the students can do base on knowing the principle and not only can use the tools but also effectively use the tools. The expecting output is that the students master the computer basic skills and understand the principle of the computer application. And this will be the base to continuously study in the later years

Contemporary History of China

This curriculum about the history of modern Chinese teaches the history of anti-aggression, independent of the nation, liberation of the people. It helps student to understand history and condition of Chinese, know deeply of history and the people how to choose the Marxism, the Communist Party of China and the road of socialism.

The Principles of Marxist Moral Character Cultivation and Basis of Law

This course contains moral education and introduction to the law, aims at civilizing students to “holistic personality and virtue”.

Introduction to Mao Zedong Thought Deng Xiaoping Theory and the Important Thought of “Three Representatives”

< Introduction to Mao Zedong Thought, Deng Xiaoping Theory and “Three Represent’s” important Thought> makes an introduction to the scientific intension, theoretical system, condition and course of forming and development, historical position and directive function of Mao Zedong Thought, Deng Xiaoping Theory and “Three Represent’s” important Thought, and the line, general, specific policies and their practical course and effect of socialism with Chinese characteristics. The goal of this course is to help students to set up firm conviction of building socialism with Chinese characteristics, to enhance the ability of analyzing and solving problems applying the Marxist stand, viewpoint and method, to enhance the consciousness and fastness of executing the basic line and program of our Party.

Physical Education

The purposes of the universities’ Physical Education are to develop the students’ physical fitness, to cultivate their sports abilities, good morals and strong willpower and to educate them as the successors and protectors of the nation as well. Lifelong Physical Education is also considered as one important way to improve the qualities of the nation as a human resource’s investment. Physical Education Courses of Sun Yat-Sen University are combined with the Compulsory Courses, the Optional Courses and the Students Sports Clubs Programs.

Military Education

With Military Education as the mainline, through the military teaching, the military course aims to let the students grasp the basis theory and skills of military, to get to the objectives of strengthening the consciousness of the country’s safety, patriotism and collectivism. It also helps the students to develop the comprehensive quality, and to lay the first stone for training reserves of PLA. The course consists of 2 parts, including military training for 2*2 weeks and Military Theory courses for 2 weeks.

Linear Algebra

Linear algebra is a branch of mathematics dealing with matrices and vector spaces. Matrices are a handy tool for solving systems of linear equations, but their utility goes far beyond this initial application. There is hardly any area of modern mathematics in which matrices do not have some application. Linear algebra has also many applications in other disciplines, such as statistics, economics, engineering, physics, chemistry, biology, geology, and business.

Probability & Statistics

The probability theory is an important branch of mathematics. It extensively studies and analyzes random variables. As a basic research tool, it has been widely used in many other math courses as well as different scientific fields. Statistics is also an important branch of mathematics. One of its necessary tools is probability theory. Therefore it is crucial for students to understand probability in order for success in this courseThe first part of the course introduces random variables and some commonly used probability distributions. The second part studies sample distribution, estimation of parameters, hypothesis test, analysis of variance and regression. The prerequisites are Mathematic Analysis and Algebra.

Employment Guidance

This course is designed to address these questions, help students better understand themselves, and guide them through the planning process of international career paths that are consistent with their personal skills, interests, and values.In this course, students will a. engage in a variety of self-discovery initiatives and explore personal interests, values, preferences and abilities. b. take career assessment inventories b. discover various career paths by listening to real stories of successful young professionals who currently live and work abroad. c. learn to utilize research tools and reflection techniques to define and clarify educational and career plans.

At the end of the course, students will develop individual and realist career action plans that will guide their academic and professional development in the coming 4-5 years. 

MAJOR ELECTIVE COURSE

Basic Japanese (I / II /III)

This language course is designed to teach beginners weekly, to introduce pronunciation, basic sentence patterns and essential vocabulary for communicating in the standard spoken language. This course mainly covers the content of two volumes “standard Japanese” textbook in elementary level. This course supports students as they develop the productive, receptive, and cultural skills necessary to communicate with native Japanese speakers. Students’ proficiency levels at the end of the course are expected to reach at least the intermediate low to intermediate range, as described in teaching guideline of textbook - Standard Japanese for further studying.

Human Resource Management

The course mainly instructs the strategy and planning of organization human resource, organization structure design, job analysis, recruitment and selection, training and development, organization culture and group management, communication, incentive and conflict, performance management, reward and welfare management, and so on. It analyses the problems that exist in organization human resource management at

present and comes up with corresponding solution. This course adopts many kinds of teaching ways, such as, theory analysis, incident analysis, scene imitation, role play and issue research, it also pays attention to teaching interaction and make students participate in teaching as far as possible. The course puts particular emphasis on cultivating student’s abilities of analyses and resolve problems, expressing, communicating, starting work, planning and organization coordinating, so it can help students master the basic theory and methods of public organization human resource development and management in a short time.

Management Accounting

This finance course is to develop knowledge and understanding of the underlying principles and techniques used in recording, analysing and reporting costs and revenues for internal management purposes. It covers management information, cost recording, costing techniques, budgeting and performance measurement.

Finance

This course introduces basic principles of finance and practical tools for financial decisions. It offers an overview of finance from the perspective of the corporate financial manager. Beginning with the premise that the goal of management is to increase the value of the firm, we will walk through the key decisions – investment and financing - that contribute to shareholder value. The investment side mainly concerns capital budgeting under risk. The financing side comprises decisions about capital structure - how much debt, relative to equity, is optimal for a particular firm. Using real-world case studies, the course will introduce the key principles of selecting real investments and financing them.

Strategic Management

Strategy management involves creating organizations that generate value in a turbulent world over a sustained period of time. It is a management task that involves leadership, creativity, passion, and analysis - building an organization that both generates and responds to change, developing compensation systems to reward staff, devising appropriate structures and systems, competing for funds in global financial markets, and ensuring that necessary resources are developed and allocated to worthwhile opportunities. Strategic management means managing for the present as well as creating change - thinking globally and acting locally - so that the firm continues to prosper in a global, uncertain world. This course will try to lead students to become familiar with the conditions to develop and execute various types of

value creating strategies; appreciate the changing contexts when strategizing like type of industry, type of competition and type of customer base; understand what a firm is capable of, where it excels, and which resources and competences do the firm and its members need or actually possess.

Intellectual Property Law and Company Law

The intellectual property rights and company law is the international business professional teaching plan of the optional course. This course and international business closely integrated on theory and practice, it is a door which is relate to the characteristics of foreign business policy and practical application subject, is also the economics, finance, business and management professional important elective course. The teaching purpose of this course is to make the students master knowledge property right and corporation law theory, policy, legal knowledge, has the rich intellectual property rights and the use of company law knowledge processing business problem ability. Course mission: through learning this course, the students will master the involving intellectual property rights and the basic principle, basic knowledge and basic methods of dealing with the problem, in the future they will be adapt to the needs of the society not only mastering business knowledge and engaging in intellectual property rights and company legal affairs work of the inter-disciplinary talent. To make the students master the knowledge property right and the company business work basic link, and can better at on involving intellectual property rights and corporate affairs work. Through this discipline study, students should not only master intellectual property rights and the basic theory of company law knowledge and ought to have basic practical operation ability, can use this discipline basic professional knowledge analyzing and processing of the intellectual property rights.

Application of Psychology in Economics and Management Science

This course will introduce a number of most recent topics in interdisciplinary research toward integration of economics, management science, and psychology. These topics include: 1. the directedness and laws of scientific observation in economics and management science; 2. symmetries and transformations between reasoning, decision making, and game theoretic interaction; 3. Internal symmetry of economic rationality, bounded rationality, and principles of ordinary rationality; 4. four kinds of invisible hands; 5 similarities of light, money, and consciousness; 6. Logical and mathematical issues in the foundation of microeconomics; 7. Einstein and money; 8. Einstein, Peraton-effeciency, and economic gravity; 9. A sub-economic model of impulse, consciousness, and personality; and 10. a market model of intentionality and price. Each lecture is a conceptually self-contained story. This course does not require any prerequisites. Students are required to submit a rewritten version of the lecture notes for each lecture. Because lecture topics are new and have not reflected in any textbooks, participation is necessary.

Corporate Finance

This course introduces basic principles of finance and practical tools for financial decisions. It offers an overview of finance from the perspective of the corporate financial manager. Beginning with the premise that the goal of management is to increase the value of the firm, we will walk through the key decisions – investment and financing - that contribute to shareholder value. The investment side mainly concerns capital budgeting under risk. The financing side comprises decisions about capital structure - how much debt, relative to equity, is optimal for a particular firm. Using real-world case studies, the course will introduce the key principles of selecting real investments and financing them

Advertisement and Brand Management

Advertising is one of the key functional areas of marketing communication. This course examines how advertising can be use to build brands and add value to products, services and business operations. Creating, sending and receiving brand messages are all examined in this course. Contemporary case studies are reviewed to provide students the opportunity to match theory with innovative practice.

International Business Culture

This course will focus on the students gaining a better understanding of themselves first, then seeing how their own culture effects personal and business perceptions and then exposing them to culture business practices in other countries, both near and afar. I intend to rely on many different case studies as well as personal stories and experiences of doing business both here in China and abroad. We will also have open class discussions, role plays and debates depicting the different aspects of intercultural business practices and ethics.

International Business Negotiation

I remember some thirty years ago many of the business people made believe we could glad-hand our way to do business with relationship, we wish our good intention will create good outcome. I don’t think there is any argument regarding the importance of negotiation in business is an invaluable component in any business endeavor today. In the competitive field of business you want to be sure that the importance of

negotiation in business is not only stressed within the company you work for, you also want to stress the exceptional and crucial value it contributes. In today’s business world the importance of negotiation in business can be the difference between companies that thrive and companies that soon falter, a good example in almost daily news is the competition of negotiation contracts between Boeing and Airbus.

Academic Writing

Many people have the mistaken notion that being able to write well is a talent that one either has or doesn't have. This is not necessarily true. You can learn to write effectively if you are willing to learn some strategies and practice them.Writing is a skill that people in all walks of life* must perform almost daily. A department manager for any kind of company, for example, may write a report to his/her boss requesting more money or more personnel. The boss, in turn, writes reports to the company's stockholders and corresponds with the company's customers, banks, insurers, and so on.Even as an ordinary citizen, you occasionally have to write business letters. If you are dissatisfied with something you have bought and want a replacement or a refund, you must write a letter. If you break your new desk lamp, you might have to write to the manufacturer to get a new part. Knowing how to write effectively will get results faster.

Economic Growth

This course gives a comprehensive and systematic introduction to the main models of economic growth, such as neo-classical growth model and new growth model. This course is designed to enable students to master the basic theory of economic growth and relevant research methods, have a better understanding of the latest achievements of modern economic growth theory, and try to use the economic growth theory to solve the problems of economic growth faced by China.

Security Analysis & Empirical Research

The course of Security Analysis & Empirical Research is consisted of Macroscopic Analysis, Industry Analysis, corporation analysis and value analysis, Technical Analysis, Tools and Principles of analysis Technical Analysis, Procedures and Principles of Analysis Operations, etc.

Accounting in Business (ACCA)

Accounting in Business is primary course of ACCA, whose contents are very rich, main including three fields organization behavior, human resource management, accounting and auditing. In this course, organization structure, individual, group, team management, organization culture, management theory, motivating theory and communication theory belong to the organization behavior field. The contents of human resource management in this course are recruiting and selecting, equal opportunity, diversity management, training and performance appraisal.

While the role of accounting，internal and external auditing, internal control, corporation governance and fraud are parts of accounting and

auditing subject. Beside this three subjects， economic，marketing，timing management also involved in the course.

Organizational Behavior

The course of Organization Behavior is a fundamental course of Management Science and it focuses on investigating the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge to improving an organization’s effectiveness. Through this practical and comprehensive course, students can get a basical grasp on the theories of Organizational Behavior, and this course is also the advanced placement for Human Resources Management.

Purchasing Management

The main purpose of Purchasing Management is to let students properly understand the related theory of the modern purchasing management, and make full use of the concept of strategic purchasing. The main framework of the course consist of the analysis of the market, the supply positioning model, the contract theories and technologies, the suppliers selecting techniques, purchasing negotiation skills and the contract management methods, etc. Through the course the students should learn the integrated technology and strategy skills during the purchasing process of the commercial activities.

Performance Management

The course is the intermediate section of the management accounting. The aim of it is to develop knowledge and skills in the application of management accounting techniques. It covers modern costing techniques, inventory management, standard costing, decision making, and budgeting, concluding with how a business should be managed and controlled.

Business Communications

This course will concentrate on various aspects of communicating within the framework of business environment. The course will concentrate on several issues of communicating in the purely English language culture, as well as – taking into consideration the background and future work of the students – differences and ways to bring together Chinese business communication models and that of the Western cultures. The course is dedicated to head-on drilling and usage of the best practices in written and spoken English. The course will concentrate on vocabulary and topical English, skills of presentation and giving/accepting feedback, with a strong support of grammar and idiomatic expressions. The students will play communication games, make presentations, compose and act out dialogs, watch business English clips, participate in mock-conferences.

Project Management

“Project Management’” is project-study as an emerging discipline. This course’s research areas include: project integration management, scope management, time management, project cost management, project quality management, human resources management, project communication management, project risk management, project procurement management, and project closeout management module. Project management is widely used in economic spheres, such as the government works, military management, economic management, institution management. The scope covers knowledge of different disciplines of management. It also covers knowledge of project management, and knowledge of the various professional disciplines. So this course is comprehensive, professional and one-off. This course is a compulsory core curriculum for undergraduate students.

Investment Project Appraisal

The net present value (NPV) and internal rate of return (IRR), both of which are described as discounted cash flow (DCF) methods, adopted extensively in project investment appraisal. Experts practicably analysis the projects concerned in these techniques for investors, thus the preferred project would carefully be chosen from alternative investment projects. Its objective is that the scientific evidences of investment

decision making are given for owners. There are in the course the introduction of single-period investment consumption decision model, the discounted cash flow approach, net present value and internal rate of return, meanwhile associated with the analysis of physical investment line, financial investment line and indifference curve, which make a favorable impression on the theories and methods of project investment appraisal in the abstract and image. The course, existing a significant characteristic, has the detailed calculations and analyses of lots of cases in respective chapters, which greatly contributes towards strengthening the knowledge points of curriculum as far as students are concerned.

Financial Management

The course of Financial Management is one kind of Economic Management subject with a comprehensive and strong application features and it is also the main course for the Business Administration, Financial Management, and Marketing Specialization. Making the financial management as the oriented target and the enterprise capital movement as the center, this course systematically elaborate the Prediction, decision making, planning, control, analysis in the enterprise financial operating.

Logistics Distribution and Transportation Management

The course of Logistics Distribution and Transportation Management will focus on the theory principle and aims to develop students' basic theory, knowledge and abilities of Logistics and Transport management. The students will learn the modern logistics system, which consist of the whole process of the supply logistics, the production logistics, the distribution logistics and the reverse logistics. The students should learn the component of modern logistics system, such as the transportation, the storing, the handling, the packaging, the distribution and the information function. The course will provide a system framework of transportation management, for example the basic mode of transportation and multimodal transportation, the cost and the price of transportation, the basic process of international multimodal transport, the international transportation cargo insurance. The final goal of this course requires that the students can firmly grasp the modern logistics and transportation management theory, the method and application skills and after graduation, the students can make full use of the Logistics distribution and Transportation management when they would be engaged in modern logistics system (such as logistics company or the distribution centers), distribution planning and design, the scheduling and optimization of transportation resources (inventory control, transportation scheduling, transportation route choice), etc.

Advertising

Integrated marketing communications is becoming the most effective strategy to create brand equity. The Advertising course explains how to generate an effective communication strategy using a variety of communication channels including advertising in order to promote two-way communication between producers and consumers and to help enterprises build a unified brand image and create strong customer relationships. Key topics include understanding the target audience, developing marketing and advertising plans, learning the creative process, formulating media strategy and integrating marketing communication elements. Combining theory with in-depth advertising case studies and a full brand case analysis, this course will develop students' practical application ability.

International Finance

The subject of international finance deals with the flow of capital across countries. This course focuses on three topics of international finance: foreign exchange market, macro policies for open economies and international investment. In foreign exchange market, the emphasis will be on the factors determining exchange rates. Concepts such as balance of payment, purchasing power parity, interest parity, fixed exchange rate, floating exchange rate and financial crisis will be discussed. In macro policies for open economies, various macro policies for open economies will be examined. Main concepts in this section include internal balance, external balance, and international macroeconomic policy coordination. Finally, the international investment part will discuss the international indirect investment (international equity and bond). Key concepts in this part include international asset pricing, currency derivatives, currency risk management and international portfolio management.This course is not only the core subject for finance, finance engineering, insurance, but also can be useful for the students majoring in economics, management and other specialties.

Public Speaking

Among today’s generations, successful public speakers are able to reap the benefits of their skill in speaking at school, work, and other areas within society. At the same time, practicing public speaking will improve verbal communication skills, interviewing skills, and general articulation. The ability to persuade through speech is pivotal in effecting change in any area. Nowadays, public speaking is required and being taught by many universities. For many students, public speaking is a source of anxiety and even fear. Becoming familiar with speaking in public will increase overall confidence in that it gives the speaker practice at gauging themselves and evaluating their own style and delivery so that every interaction becomes more cohesive. It is unquestionable in any businessman’s mind that “Presentation” is one of the important vessels of understanding in business. No matter how sophisticated and brilliant one’s ideas may be, the only effective way to share them with the world is through verbal expression.

International Trade Theory

The course of International Trade Theory mainly covers comparative advantages in international trade, the international trade essential elements and income distribution, standard models and also the international factor flows. Beyond the above international trade theory, this course also refers to the related international practical tools and policy, etc.

Marketing Research Method

Marketing Research Method is designed for the students majored in business. It provides the introduction and practice of research methods in marketing management. The course covers the entire research process including formulating research questions, research design, data collection, data analysis, and writing research report. Its objective is for students to know systematic research method and technology from designing, fieldwork, to data analysis and report writing, and finally to enhance themselves ability of implementing decision-making analysis for business management and government administration. Emphasized on execution, students are required to pursue a real project depending on schedule, and to learn basic skills of the SPSS program in the computer lab.

Operations Research

The course concentrates on approaching both theory and practice of problem solving in Operations Research. As a foundation, we start with an introduction of linear programming and algorithms analysis. The focus is then on transportation problem, goal programming and integer programming. For all problems, one or several algorithms will be discussed and analyzed in-depth. We also briefly address dynamic programming, graph and network analysis, network planning, queuing theory, inventory theory. Along the way, several other classical problems from Operations Research will be discussed in-depth, such as newsvendor model, knapsack problem. Finally, we apply some cases to analysis of some theories.

Operations Management

Operations in an organization are the most critical business processes of creating value for the organization as well as servicing its customers.

Operations management is the design, operating and improvement of the business processes that produce and deliver tangible goods and/or intangible services. Put it in simple words, it is managing the business processes that create values for the company and its customers. The course aims to familiarize you with the issues and problems confronting the company, especially the operations managers. It will also provide you the concepts, insights and tools to deal with these issues for gaining competitive advantages through managing and improving the operational capabilities of your organization.

Financial Marketing

Financial Marketing Course focuses on the topics about the classification, function, formation and the development trend of financial market. It divides the financial market into three classes. The first class includes financial market in which maturities of financial instruments are shorter than one year. While the second class includes financial market in which maturities of financial instruments are longer than one year. The third class will especially introduce the foreign exchange market. Besides that, this course also includes topics about how to determine the prices of stock, bond, forward, futures and options. Theories of the term structure of interest rates, the efficiency markets hypothesis, the capital asset pricing model and the arbitrage pricing model also cover in this course. This course is not only the core subject for finance, finance engineering, insurance, but also can be useful for the students majoring in economics, management and other specialties.

Intermediate Accounting

Intermediate Accounting is core course of majoring accounting and financial management. The course, whose objective is the movement of funds, focuses on the accounting recognition, measurement, recording and reporting of economic transaction in business. It is not only application of Primary Accounting but also the basic and foundation of Advanced Financial Accounting.

Theory and Practice of Transnational Corporation

Transnational Corporation is the main organizer and participant of international investment, international trade, international finance and International technology transfers, and have various influences in international economic nowadays. This course expounds the generation, development, new trends, new features and the role of transnational corporation plays from different perspectives, it also provides detailed cases of transnational corporation. With this course, the students will learn more about transnational corporation and get much more intensive understanding of it.

Public Finance

Public Finance, also known as the public sector economics and public economics, is one of the economic branches, includ ing the study of government activities and balance of resource allocation, income distribution and macroeconomic stability .The main purpose of this course is to let students master the basic knowledge, basic theory and basic analysis method of public finance. Then they can understand the public sector decision-making behavior and the economic thought. The emphasis of the course includes the government how to improve the efficiency of the allocation of resources, the government balance theory, and the government payment activities. This course will provide students with a variety of learning methods, including course experiment, the paper shows and project show s. Through participating in these activities, students can have a more in-depth understanding and grasp of the public finance theory and application.

Game Theory

This course is an elective course for undergraduate student. It contains four parts: the static game with complete information, the static game with incomplete information, the dynamic game with complete information and the dynamic game with incomplete information. The objective is to make the student handle the basic theory and analytic methods. It also considers the combination of theory with real-world problems.

Taxation in China

This course provides an introduction to the theory of taxation and practice of China’s taxation, and helps students master the principles of taxation and their application in tax laws. This course consists of two major parts: part one introduces the theory of taxation; part two introduces China’s practice of taxation with emphasis on taxation practice and tax laws. Part one includes definition and basic concept of taxation, economic principles of taxation, taxation system, tax law, tax history. Part two includes value-added tax law, consumption tax law, business tax law, resource tax law, customs duties, income tax law on enterprises and individual, property taxation and tax governance. This course is designed to develop the real ability of students to solve common tax problems who intend to pursue careers in undertaking tax

research，tax governance and tax design jobs.

Consumer Behavior

Consumer Behavior is a theoretical and tactical course concerning with how to understand and analyze consumer behavior. Focused on consumer decision making, this course introduces psychology, behaviors and activities how consumer selecting, buying, using, and disposing products, services, experiences and ideas, and their influences on consumer lives and society, as well as factors from internal, external and marketing fields. It also embraces the analysis and insights of Chinese consumer behavior. The course is designed to introduce basic principle and methods to consumer behavior, and to foster student’s capability to conduct analysis on consumer behavior in a realistic society and marketplace, as well as application in developing strategies effective and reasonable.

Financial Statement AnalysisThe course is formed from the teaching by teacher and presentation by students. Teacher main introduce theories, framework, skills and methods in the financial statement analysis. It is constitutive of four parts. Part 1 mainly introduces the concepts and terms of financial statement analysis. Part 2 focus on the framework. Part 3 discusses the main skills and methods of analysis in balance sheet, the income statement, the cash flow statement. Part 4 probes the new views in financial statement analysis.The presentation of students requires them to analysis some assigned case, form the report and present in class as a team. The other students need to comments the presentation.

Financial Engineering

Financial Engineering uses the engineering methods to design, develop and implement innovative financial instruments and processes, and creatively solve problems in finance. The course promotes financial science to a new developing phase, and deeply influences the financial domain and the whole economic field. This curriculum is divided into five sections. At first, the introductory section provides an interesting overview of financial engineering. Secondly, a background section ensures that the students have the necessary analytical tools to appreciate in depth the discussions of financial engineering presented in subsequent chapters. Thirdly, the financial instruments section describes the pricing of futures, forwards, swaps, options. In addition, the section of financial strategies includes innovative financial strategies that have been developed in recent years to manage financial risk and maximize returns. And the last part tells the prospects of financial engineering and the developing trends. This course is not only the core subject for finance, financial engineering, insurance, but also can be useful for the students majoring in economics, management and other specialties.

Financial Institutions Management

The course focuses on the management of financial markets and financial institutions. The course deals with basic questions such as why do financial intermediaries exist, and, why are they considered to be so different from other firms that they need special regulations? In order to form a decision about how to deal with risks, risk management requires first that risks are identified and measured. For financial institutions, successful risk management is crucial for protecting and increasing the value of the firm. The course deals with different types of risks such as systemic risks, interest rate risk, operational risk, credit and liquidity risks. Methods for measuring and managing these risks are presented and used during the course. Against this background, the course discusses the origin and motivation for regulations.

International Trade Settlement

International Settlements plays an important role in the promotion of international trade transactions, international economic and cultural exchanges and international financial integration, which enhance the development of world economy. International Settlements also help to improve national external payments and foreign exchange accumulation in order to attract foreign investment, solidify the foreign exchange rate, increase the output of capital investment. Therefore, this course is such practical that every international economic and trade students should pay attention to.

Supply Chain Management

The traditional management focuses on the optimal utilization of the enterprises’ internal resources. Hence the vertical integration management model is widely used by firms for the past years. With the development of technology, intensive competition and fluctuating market demands in nowadays, the management model of enterprises is changing to a new direction of supply chain and operations management. The tasks of this course are providing students a relatively complete framework of theories of supply chain management and make the students understand a good supply chain design, planning and strategy will be important for every enterprises while any defects in those aspects will become an obstacle to the development of an enterprise.

Introduction to Information Economics

Information economics is the newest development of economics. It is an important field for students in major of economics and management to acquire academic knowledge and do research. The purpose of this course is to deliver basic knowledge of information economics to student and train their ability to solve problems regarding information economics. The main content includes adverse selection, moral hazard, signaling, screening, principal-agent problem and auction.

Industry Economics

Industry economics is a new emerging discipline of applied economics. It takes "Industry" as the research object, both involving macro economic problems, and microeconomic issues. The goal of this course is to enable students to understand the basic knowledge and basic theoretical system of industrial economics. First, learn to understand and analyze the adjustment of industrial structure and upgrading of a country or region; Second, understand the input-output relationship among the industries of the entire economic system; Third, to use modern analytical tools (mathematical tools, game theory ) to analyze the competitive relationship of industrial enterprises. The main content of this course includes the following sections: Introduction, industrial organization theory (SCP framework), industrial structure, industry association, industrial layout, and industrial policy.

Portfolio and Asset management

Portfolio and Asset management course is a subject for the investment rule that contains investment environment, modern investment theory,

investment analysis and investment strategy. Investment environment will introduce:(1)the concepts 、 properties 、 nature of the

equity、bonds、funds and derivatives;(2) All kinds of security markets and supervision, especially the issue market and secondary market; as

for modern investment theory, we will introduce portfolio investment theory, the CAPM, the APT and efficiency market theory. Investment analysis will teach how to engage in merger and acquisition investment, fundamental analysis and technical analysis. Investment strategy

introduces the procedure、object and preconditions of the investment, and the equity investment strategies, bond investment strategies as well.

The object of this course is to completely and systematically tell students the basic knowledge of securities market and investment, understand securities market operation and its supervision, invest scientifically and rationally in the market and can use the knowledge for the

government sections、financial institutions、enterprises and private investment. This course is not only the core subject for finance, finance

engineering, insurance, but also can be useful for the students majoring in economics, management and other specialties.

International Trade in Services

International trade in services is relatively purposes of international trade in goods. With the tertiary industry become more and more important in the national economy, international trade in services has become an important component of international trade. The course of “International trade in services” introduces the basic principles, basic policies of international trade and the theory in services. In addition, it provides the basic knowledge of some services industries, such as transportation, communications, insurance, banking, travel services, information, consulting and so on.

Auditing

International trade in services is relatively purposes of international trade in goods. With the tertiary industry become more and more important in the national economy, international trade in services has become an important component of international trade. The course of “International trade in services” introduces the basic principles, basic policies of international trade and the theory in services. In addition, it provides the basic knowledge of some services industries, such as transportation, communications, insurance, banking, travel services, information, consulting and so on.

Service Marketing

With the acceleration of economic globalization, the Modern Service Industry has become the most innovative and strategic industry for economic growth. Customer service and experience have become key leading marketing methods for enterprises establishing customer relationships. The Service Marketing course explains how to develop strong customer relationships through effective service quality management. The key topics of the course are service quality management, service recovery, service blueprinting and service performance evaluation. The case study teaching method will be used to examine how service organizations in each industry apply service strategies to acquire and enhance their competitive advantage. The course also introduces the leading research achievements in the field of service marketing, in order to provide students with a broader academic perspective. The purpose of this course is to develop the students’ dual ability of study and practice.

Accounting Information System

This finance course is to develop knowledge and understanding of the underlying principles and techniques of accounting information system. It covers a wide range of AIS topics such as information environment, organization structure, the evolution of information system models, system development, transaction cycles.