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WhatareAnalytics?
Analyticsofteninvolvesstudyingpasthistoricaldatatoresearchpotentialtrends,toanalysetheeffectsofcertaindecisionsorevents,ortoevaluatetheperformanceofagiventoolorscenario
Thegoalofanalyticsistoimprovethebusinessbygainingknowledgewhichcanbeusedtomakeimprovementsorchanges
TheVQVCofthevisitorsyouhaveofyourwebsite
VolumeThepagestheylandon
Wheretheycomefrom
QualityDotheyconvert?
Aretheyinterestedinyourproduct/services?
Value Setupyourgoalse.g.googletagmanagertoidentifythosevaluableaudinces
CostWhatisyourcostperlead?
Dothecostsoutweighthebenefits?
TheGoogleDemoAccountallowsyoutogainexperiencearoundGoogleAnalyticsandlearnandusekeyfeaturessuchas:
AccessalltheStandardreportstoseewhichonesareusefultoyou
GetinspirationfrompredefineddashboardsandsegmentsimportedfromtheSolutionsGallerytocreateyourown
Alterreportsbyaddingtablefiltersandsecondarydimensions,andbychangingthereporttype
Learnhowtocompareaudience,acquisition,behaviourandconversionperformancetoapreviousdaterangeperiod
Createyourownpersonalassetssuchascustomreports,annotations,shortcutsandcustomalerts
Becomefamiliarwiththepredefinedattributionmodelsandevencreateyourown
Determinewhetherfeaturesyoudon'thaven’timplementedcouldbebeneficialtoyoue.g.AdWordsandSearchConsoleintegrations
Useitasacompanionwhenfollowingatrainingcourse
Wantmoremindmaps?http://www.DigitalMarketingU.com
Articlesmaximisingyouranalyticsusage
5TipsonGaugingContentPerformancewithGoogleAnalytics
21ActionableGoogleAnalyticsTipsThat'llBoostYourSales
SocialMediaAnalyticsTips:7WaystoGetTheMostOutofYourData
Gaugetheeffectivenessofyourwebsiteandmakesmarterdecisionsusing
Analytics
GaugetheeffectivenessofyourwebsiteandmakesmarterdecisionsusingAnalytics1.WhatareAnalytics?1.1.Analyticsofteninvolvesstudyingpasthistoricaldatatoresearchpotentialtrends,toanalysetheeffectsofcertaindecisionsorevents,ortoevaluatetheperformanceofagiventoolorscenario1.2.Thegoalofanalyticsistoimprovethebusinessbygainingknowledgewhichcanbeusedtomakeimprovementsorchanges
2.TheVQVCofthevisitorsyouhaveofyourwebsite2.1.Volume
2.1.1.Thepagestheylandon
2.1.2.Wheretheycomefrom2.2.Quality
2.2.1.Dotheyconvert?
2.2.2.Aretheyinterestedinyourproduct/services?2.3.Value
2.3.1.Setupyourgoalse.g.googletagmanagertoidentifythosevaluableaudinces2.4.Cost
2.4.1.Whatisyourcostperlead?
2.4.2.Dothecostsoutweighthebenefits?
3.Wantmoremindmaps?http://www.DigitalMarketingU.com
Link:http://digitalmarketingu.com/login/
4.Articlesmaximisingyouranalyticsusage4.1.5TipsonGaugingContentPerformancewithGoogleAnalytics
Link:https://contentwriters.com/blog/content-performance-google-analytics/
4.2.21ActionableGoogleAnalyticsTipsThat'llBoostYourSales
Link:https://neilpatel.com/blog/google-analytics-tips/
4.3.SocialMediaAnalyticsTips:7WaystoGetTheMostOutofYourData
Link:https://blog.bufferapp.com/learn-social-media-analytics
5.TheGoogleDemoAccountallowsyoutogainexperiencearoundGoogleAnalyticsandlearnandusekeyfeaturessuchas:5.1.AccessalltheStandardreportstoseewhichonesareusefultoyou5.2.GetinspirationfrompredefineddashboardsandsegmentsimportedfromtheSolutionsGallerytocreateyourown5.3.Alterreportsbyaddingtablefiltersandsecondarydimensions,andbychangingthereporttype5.4.Learnhowtocompareaudience,acquisition,behaviourandconversionperformancetoapreviousdaterangeperiod5.5.Createyourownpersonalassetssuchascustomreports,annotations,shortcutsandcustomalerts5.6.Becomefamiliarwiththepredefinedattributionmodelsandevencreateyourown5.7.Determinewhetherfeaturesyoudon'thaven’timplementedcouldbebeneficialtoyoue.g.AdWords
andSearchConsoleintegrations5.8.Useitasacompanionwhenfollowingatrainingcourse