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VIRTUAL MARKETING
What is a virtual wallet / virtual card?
On-line based accounts & activity
Mobile phone banking capability
Mobile phone marketing and
interactivity with clients.
© 2009 MIXTO Ltd. All rights reserved. All information contained herein is confidential and/or proprietary information of MIXTO Ltd. Unauthorized use and/or any disclosure is strictly prohibited.
VIRTUAL MARKETING
Considerations for Financial / Insurance Market• Card details always available for client review• Link directly to advisers and your company• Evaluation of goals survey• Seminar schedule and invitations• Schedule of benefits details• Coverage and travel benefits• Contact info. by territory or client• Promotions and calls for action• Advertisements
© 2009 MIXTO Ltd. All rights reserved. All information contained herein is confidential and/or proprietary information of MIXTO Ltd. Unauthorized use and/or any disclosure is strictly prohibited.
VIRTUAL MARKETING
Benefits:
• It’s GREEN!
• Reach millions of mobile phone users
• Assign effective start/end dates
• Supports targeted marketing
• Takes minutes to set up
• No IT set up – all service hosted
© 2009 MIXTO Ltd. All rights reserved. All information contained herein is confidential and/or proprietary information of MIXTO Ltd. Unauthorized use and/or any disclosure is strictly prohibited.
VIRTUAL MARKETING
© 2009 MIXTO Ltd. All rights reserved. All information contained herein is confidential and/or proprietary information of MIXTO Ltd. Unauthorized use and/or any disclosure is strictly prohibited.
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VIRTUAL MARKETING
Value to John Hancock• Drives new business by
– Up-selling current clients
– Keeping clients close – “always connected”
– New clients discovering JH from
recommendations or searches
• Easy to launch and maintain
• Moves John Hancock to the
forefront of innovative marketing
• Lower cost, GREEN initiative
© 2009 MIXTO Ltd. All rights reserved. All information contained herein is confidential and/or proprietary information of MIXTO Ltd. Unauthorized use and/or any disclosure is strictly prohibited.