Vol 96 Issue 1

shop saThe Official Magazine Of The STaTiOnery, hOMe and Office PrOducTS aSSOciaTiOn

Stationery highpoints and trends for 2012

Vol 96 iSSue 1

Back to BaSicS for School and officePrivate laBel deBatehow to Sell… School BagS

c

FULL PAGE

ADSaPPi dPS

1

FULL PAGE

AD

V o l 9 6 - I s s u e 1

shop-sa Magazine is the official magazine of the Southern African Association for Stationery, Home and Office Products. It is read by over 30 000 buyers and sellers of stationery and office products each month.

EXECUTIVE DIRECTOREugene Kleynhans - [email protected]

EDITORMercédes Westbrook - [email protected]

SUB EDITORLisa Dewberry - [email protected]

DESIGN & LAYOUTNeil Caetano - [email protected]

ADVERTISING AND MEMBERSHIPTrish Swanepoel - [email protected]

NATIONAL OFFICEFinancial Controller: Bill AndréEvents and Regions: David NkabindeNew Membership: Rachel SkinkAdministration: Anna-Marie WestReception: Ruth Montsho

BOARD OF DIRECTORSChairman: Mojaki Finger, Commercial Director - BidPaperPlusDeputy: Debi O’Carroll Weber, Divisional Buying Manager, CNATreasurer: Toni Harman, Financial Director - SSCAllan Thompson: Managing Director, Kolok UnlimitedBaron Combrinck: National Sales Manager, InterstatBill Bayley: Managing Director, Rexel Office ProductsDave Jameson: Regional Manager, Antalis SADebbie O’Connor: Sales and Marketing Director,Parrot Products (Pty) LtdHelen Goodson: National Brands Manager, Redfern Print ServicesHerman Botha: Group General Manager, PNAImtiaz Bham: General Manager, Bhams StationersJames Sibeko: Managing Member, Jabatha Paper & StationeryRyan Bidgood: CEO, Office NationalSakhile Dlamini : Managing Director, Thuthukani Paper (Pty) LtdWessel Germishuizen: Managing Director, Libri Stationers

CONTACT USPO Box 3226, Parklands, 2121132 Jan Smuts Ave, Parklands.Tel: +27 (0)11 880 1147Fax: +27 (0)11 880 1677Email: [email protected]: www.shop-sa.co.za

CONTRIBUTIONSLetters and editorial contributions are welcomed and should be addressed to the editor at [email protected]. Publication cannot be guaranteed and is subject to space and the editor’s discretion.

THE LEGAL BITWhilst every effort is made to ensure accuracy the publisher and editor cannot accept responsibility for supplied material. The opinions of contributors are not necessarily those of shop-sa. Copyright is strictly reserved and no part of this magazine may be reproduced in whole or in part without the written permission of the publisher.

Member of the Audit Bureau of Circulation

PRINTED BYColorpress (pty) ltd. - printed on Hi-Q paper supplied by Antalis 2 s h o p s a m a g a z i n e

Stationery sponsored by

Office paper sponsored by

v o l u m e 9 6 - i s s u e 1

featuredDEBATE FORUM 8The private labels debate.

SA MARKET HIGHLIGHTS 18highlights sweeping the industry.

TECH NEWS 30by Willie Strydomhow to manage electronic data.

sales adviceBACK TO BASICS 12by aki Kalliatakis The basics of business.

GOOD TO GREAT 14by gavin MoffatWhat it takes for company to success.

USING SENSORY EXPERIENCE TO SELL 16Marketing megatrend in 2012.

HOW TO SELL . . . SCHOOL BAGS 26

how to sell and market school bags.

241614

in this issue

retail adviceIMPULSE VS PLANNED PURCHASES 22What kind of shopper do you want to attract!

ON THE ROAD 34by Stuart Johnstona pick up vehicle for under r50k.

DEBT ALERT 40 by lauren Orritt how information sharing can assist your business.

lifestyleBOOK & CD REVIEWS 32

PERSONABILITY 36Meet anthony West, national sales and marketing manager, freedom Stationery.

newsBUSINESS NEWS 6

GREEN DOES MATTER 10

an eco news update.

associationCOMPANY PROFILE: OFFICE ACTIVE 28

The growth of Office active.

ASSOCIATION NEWS 41

Member news and updates.

SHOP-SA EVENTS 41recent and upcoming events.

NEW MEMBER APPROVALS 61

in every issueEDITOR’S WELCOME 3

LETTERS TO THE EDITOR 4

CRIME ALERT 37

PRODUCT SHOWCASE 47

BUYERS GUIDE 60

PUNCHLINE 64caption competition kindly sponsored by rexel.

Stationery sponsored by

Office paper sponsored by

w w w . s h o p - s a . c o . z a s h o p s a m a g a z i n e 3

value-add:shop-sa helps shift slow-moving and excess stockAs promised in previous editions of this magazine, we at shop-sa are determined to offer our members value for money.

Although we remain on the brink of launching a new face-changing web platform that will add substantial value to members, we have in the interim created a facility on our recently updated shop-sa website www.shop-sa.co.za to market slow-moving and excess stock to fellow industry members.

cash flow is critical in every business and slow moving stock is its’ nemeses. Through the conduit of shop-sa, we can now assist members to convert this type of stock problem into valuable cash.

Shop-sa will publish the seller’s item(s) on the website reflecting (among other details) comprehensive product descriptions, conditions, quantities and current asking prices. it will not publish the seller’s name. On a minute by minute basis, both sellers and buyers will see the quantities booked and balances remaining. Sellers can reduce the asking price at any time (while stock remains available) and buyers will only pay the last published price. Only when the sale is concluded, will the seller be issued with the name(s) of the buyer(s) who will then conclude the transaction between them.

shop-sa will command a commission payment subject to the extent of anticipated administration, marketing and involvement of each deal. This will be negotiated between both parties prior to listing.

Whilst we will only allow members of shop-sa to purchase any such deals, we will allow non-members to sell their stock through this medium. non-member sellers however, will be compelled to pay a listing fee as well as commission.

Please note, shop-sa will be extremely sensitive about the possibility of ‘dumping’ and other negative influences this facility could create in our industry. it reserves the right to refrain or

withdraw from any listed products where it deems negative consequences could materialise.

yes, finally it is becoming increasingly beneficial to be a shop-sa member and believe me, we have only just started adding true value to our member’s lives.

We believe there is enormous potential for this trading platform, however we do appeal for patience in this beta stage. it is only our members who can truly make this a success and create the benefits that our industry can most certainly do with at present. We appeal to you as sellers to list your slow-moving stock with us immediately and to you as prospective buyers to keep a daily, vigilant eye out for these deals. The more attractive the trading price, the quicker sales will transpire and this may be of great benefit to buyers who will be able to enjoy greater margins.

This facility is available for the complete range of products within our industry. Office machinery, computer hardware, furniture, computer consumables, specialised files and cabinets, printers and of course stationery products can all be marketed through this platform.

i have no doubt our industry is housing tens of millions of rands worth of slow-moving and excess stock. cash is far more valuable than shelves full of dusty products that stare at you daily and rapidly diminish in value. Pick up your phone, contact Trish Swanepoel or myself immediately and we will travel the earth to help you. We want to make a difference.

yours sincerely,

executive director of shop-sa.011 880 1147

Eugene Kleynhans

V o l 9 6 - I s s u e 1 s h o p s a m a g a z i n e4

l e t t e r s t o t h e e d i t o r

readers think...Have your say, be it praise or constructive criticism. Write to [email protected] with Letter to the Editor in the subject line or post to PO Box 3226, Parklands, 2121.

high PraiSei’m the sales manager at Jetline in Midrand and recently received a copy of the shop-sa magazine. it has been one of the best ‘trade’ magazines i’ve read in a long, long time. The layout is clean and it is well written. The featured articles are superb. They are relevant and easy to action after being absorbed. The buyers guide is really useful. you’ve hit this prospect between the eyes! i’m not sure from which database you got our postal address, but it has worked and i’m excited to see what you have in the next edition.Stacey, Jetline Midrand weBSite reSPonSeThank you for the wonderful news about the updated shop-sa website, providing online access to the latest edition of the shop-sa magazine. This is truly a fantastic piece of work, thank you for marketing Kolok. i found ‘Managing the retail risk’ a very appropriate and excellent article. Well done to Mercédes and her team. in my opinion, shop-sa is at a level we have never achieved before. Well done to the entire team and keep up the excellent work.Allan Thompson, Kolok

kZn Year end function a SucceSSThank you to david nkabinde for organising the Kzn infotainment year end function. We thoroughly enjoyed the talk by Selena govindsamy, she was informative, interesting and entertaining!Ingrid Portmann, Prontaprint

thank You david nkaBindaMany thanks to david nkabinda for a great evening - we definitely learnt a lot from the infotainment talk. i am also glad i got to meet david after so many emails and put a face to the name. i can’t wait to see the photos in the december issue of shop-sa magazine.We look forward to shop-sa moving forward.Thea Jost, CMYK Industries

crime inveStigation follow-uPOne always reads that criminal charges are being investigated or pursued in the crime alert pages or emailers. We never read the success stories of these investigations or the facts and consequences of these investigations. it would really be nice to know that Mr or Mrs Xyz have been arrested or apprehended.Fakir Mayet (Baboo), Stadex Stationery

editor’S requeSt for giveawaY PriZeSshop-sa is looking for product prizes and hamper giveaways to run in our pages in both the shop-sa member magazine and the My Office consumer magazine. Should you have old or excess stock that we can use as prizes or giveaways in return for like-value promotional space, please contact Mercédes on 011 880 1147 or [email protected]. your assistance would be greatly appreciated.

win!Tell us what you think... the best letter to the editor wins a Parker Pen realto valued at r1 000 courtesy of Silveray Statmark company.

laSt month’S winnerWinner of a Parker Pen realto valued at r1 000 for the best letter to the editor is Paul naidoo of a-z Trading.

5

FULL PAGE

AD

www.bantex.co.za

blue

yellow

greengreen

black

redred

OB 08

9116

A4 T

he O

bser

vato

ry Ad

Co

An important partner for every successful business

OB 8 9116 PA Summit Ad A4.indd 1 9/13/11 10:43:20 AM


b u s i n e s s n e w s

local Procurement increaSeS

in november leaders of business, government and organised labour signed an accord which set a target to procure at least 75% of supplies from locally-based companies to protect and create jobs and enterprises. There were 15 companies with a combined annual turnover of about r350 billion that pledged their support in the accord. Source: Tatler reporter 10/11/11.

Prevent BuSineSS riSk BY knowing traffic lawS

The new adjudication of road Traffic Offence (aarTO) legislation, a demerit points system introduced in July, to penalise drivers and operators who are habitual offenders, may expose companies to huge business risk. Simply through directors, staff and stakeholders of companies not understanding the new aarTO legislation, they can be penalised with traffic fines leading to criminal records, international travel being limited and business opportunities affected. The biggest effect the aarTO legislation will have

process of purchasing the products that you need to run your businesses as simple as possible. no longer will you need to be in your office to get everything that you need for your business,” says ellison.

new look for oPi

Office Products international (OPi) unveiled its new brand marking the company’s 20th birthday in november and will continue to keep the international trade community engaged with objective news and insight into rapidly changing markets in the stationery industry. The group, which is more than just a product magazine, is the trusted global news source for the modern business solutions industry in the digital age and has cultivated a community where information and in-depth analysis of key developments affecting the industry are shared daily through a variety of media forms including its daily enews emails, monthly magazines, special publications and live events. “OPi actively brings companies and individuals together within the industry, connecting and collaborating, not just reporting about the industry,” says Steve hilleard, ceO of OPi. shop-sa congratulates OPi on its’ new branding and hopes to continue finding business synergies with OPi and its global markets going forward. m

on an organisation is the loss of personnel due to funds, time and resources needing to be invested in locating and training new staff members. ccMa cases will also be probable if staff is not adequately trained on the legislation. Vehicles with operator cards not complying with roadworthy standards can be removed off the road and in some cases the entire fleet can be grounded and the proxy may be prosecuted in conjunction with the criminal Procedures act for non-compliance to aarTO. Traffic fines not dealt with correctly will result in the inability to renew PdP’s, vehicles’ licenses, drivers’ licenses and fine values will be escalated three-fold. educate yourself and keep your licence by logging onto www.aarto.co.za or attend one of the aarTO seminars at www.sasm.co.za.

e-tailer goeS moBile

Shoplet.com, a uS office supplies e-tailer, launched a mobile version of its website in October. Shoplet has partnered with MyBuys, a technology provider, to develop the site which took less than six months from conception to launch. The mobile site is a full version of the main Shoplet.com website rather than an operating system-specific application. Management at the company say the objective was to create a mobile site that will operate using all brands of smartphones and allows all features of the main website. “While m-commerce has been a big hit in the consumer channel, B2B companies cannot ignore the mobile platform anymore and we see mobile as an opportunity to provide added value to their customers,” says Tony ellison, ceO for Shoplet. he says that m-commerce eliminates the gap between the time a need is recognised and when a product is ordered. “This development will make the

7

FULL PAGE

ADNEW Automatic Shredding

The National Regulator for Compulsory Specification (NRCS) requires that all electrical goods are cleared for importation by the South African Bureau of Standards (SABS). Letters of Authority (LOA`S) issued by the SABS for Rexel and GBC electrical machines can be found on www.rexelsa.co.za

STACK the sheets

1

SHUTthe lid

2

Stack, Shut and Go!Auto Feed Shredders

www.rexelsa.co.za

• New Rexel Auto+ shredders

• Simply load paper, close the lid and get on with something else

• AutoFeed shredders automatically shreds your documents quietly and unobtrusively

• Able to shred from 60 to 500 sheets (80gsm) in one load

• No need to extract small staples and paperclips before shredding

It’s a better way

GO dosomething

else!

3

80 sheet

100 sheet

250 sheet

500 sheet

2012

60 sheet

2012 SHEDDERS.indd 1 2011/11/14 11:00 AM


d e b a t e f o r u m

the future of private labelsWith more private labels populating the retail shelves and competing against branded products, what is the benefit of the private label to the retailer and ultimately, what is the perception of the consumer?

Definition of private label: Products developed, controlled and marketed by a retailer or supplier, who gets their goods made by a contract manufacturer under their own label and is made available only for sale by that retailer. Also called store brands.

Often perceived as a cheaper alternative to a national brand, private labels have achieved significant growth and market share in recent years, indicative of the

consumer’s focus on price comparisons and reduced budgets. While they once might have been viewed as a ‘low-cost imitation’ of branded products, private labels are establishing themselves as a brand in their own right and are wooing market share away from traditional branded products due to the popularity of their benefits to retailers and customers.

While ‘less expensive’ may often be perceived as ‘lower quality’, private labels are starting to compete in their own right, improving product quality and performing the same way as branded products. The result is that often the only things separating one product from the other is the name on the label and the price tag, with some private labels rising close to the level of influence and ability of the competitive brand, even if they initially started out as the inferior, second-tier price alternative.

Private label goods are generally cheaper to produce than branded goods, with the cost difference large enough that retailers

can offer customers lower prices while still making higher profit margins themselves. unfortunately, while the retailer is able to control the pricing of the product, they often make the error of selling the product at overly discounted prices resulting in less rand value gross margin generation than enjoyed by the original brand name due to confusion between rand value and percentage calculations, which ultimately creates their demise.

Private labels also allow retailers to own and manage marketing campaigns, create a personalised image, control production, marketing, distribution and profits and drive customers’ preference towards their private label products – all providing an edge over other brands that have not done their financial calculations correctly.

Private labels have become increasingly more accepted by the consumer and are seen as acceptable alternatives to national brands. Since they are unique to one retail chain or distribution outlet, customers are still offered the opportunity to grow a sense of brand loyalty, giving retailers an advantage over competitors.

Where does this leave branded products which have to compete against their own customers (the retailers) for market share, while continuing to doll out marketing spend to keep brand awareness on a national scale? These products benefit in product recognition.

almost everyone recognises the names

of leading nationally branded stationery products and often brand names become the generic description for all products in that field eg: Pritt is used as a term for glue stick. This is the direct result of millions of rands spent advertising these products, making them easier for the retailer to sell.

due to branded products generally being representative of consistent quality control, a buyer interviewing a private label salesman and a national brand salesman is likely to have more confidence in the latter, despite all aspects of their presentations being equal. another factor that comes into play is a constant and consistent supply from local wholesalers and suppliers with shorter lead times on ordering.

Brand owners competing with private labels are increasingly seeing the need to offer a combination of quality and price that is a value proposition. interestingly, in certain markets, some manufacturers have begun producing private label goods together with their branded products to counter the impact of a decrease in demand for branded products.

What type of threat does the growing private label industry represent to the branded product? What will keep private labels from taking over entirely? Will the cost to market become too high for branded goods, squeezing brand product owners out of business? Send your views to [email protected]. Anonymous submissions accepted. m

9

FULL PAGE

AD

BANNER AD10

e c o n e w s

ShredderS Become energY Smart

elcoman developed environmentally-friendly technology known as energy Smart for all Kobra shredders in november. energy Smart saves energy and protects the environment by reducing emissions responsible for global warming. The energy consumption of the paper shredder is managed by software which operates in conjunction with illuminated optical indicators located on top of the machine. a Kobra shredder requires electrical energy only during use. Once the shredding operation is completed, the system management software automatically activates the stand-by zero consumption ‘energy Smart mode’ making sure no more electrical energy is drained from the power source. every shredder equipped with the system can save up to about r220 a year in electrical energy and it will reduce the carbon dioxide that would have been introduced

into the atmosphere by approximately 65 kgs compared to traditional shredders. These models also feature a removable environmentally friendly double waste bin, specially designed to allow for separation of paper from shredded cds, dVds and credit cards.

PaPer grouP imProveS green efficiencieS

Over the past five years significant work has been undertaken by Mondi, a paper and packaging group, to address environmental impacts of their products. They have improved energy efficiency at pulp and paper plants, accelerated reductions in carbon dioxide emissions and have ensured maximum recycling. carbon dioxide emissions have been reduced by about 23% since 2004 and the Mondi recycling business unit is the largest paper recycler in South africa, with a 40% market share. The recycling unit supplies the three Mondi Packaging mills and their newsprint mill with high-quality recovered fibre and with more than 95% of the company’s products made of fibre-based materials, every sheet of paper and corrugated container manufactured is easily recycled. Their recycling activities have

green does matterWith almost all businesses worldwide hopping on the green train in 2011, the year 2012 promises to be even more eco-friendly than years gone by.

BANNER AD11

e c o n e w s

benefits including saved landfill space, a reduction in the number of trees cut for paper manufacturing, lower energy usage, reduced coal and electricity based emissions along with cleaner production processes.

BrewerY uSeS leSS water for Beer

The South african Breweries (SaB) is tackling water scarcity and reducing their carbon footprint by brewing more beer using less water, making their water source for brewing and bottling available to local communities and reducing annual electrical consumption in breweries. The company used five litres of water to brew one litre of beer a few years ago, however with investment in new technology, the current status is less than four litres of water per litre of beer. They are committed to lower this ratio to three and a half litres of water per litre of beer by 2015. The company is also exploring how water from the Wilge river (which transfers water from Katse dam to the Vaal river) and provides the bulk of their water for brewing and bottling, can be made available to local communities. They teamed up with the Water Trust to clear debris in the river and alien species growing on the banks and together with the provincial Water affairs department have employed 20 local people to keep the water in good condition. The SaB has also reduced its annual electricity consumption in breweries by 17% since 2008.

office ProductS manufacturer launchS eco-

friendlY rangein an effort to maximise their environmental message of remaining 100% environmental and conscience free, rexel, an office products manufacturer, recently launched their range of bamboo accessories. The bamboo plant which is strong and resilient makes these products a practical option to organise stationery in a way not harmful to the environment.

rexel has also introduced a range of eco-friendly desk accessories and filing products to ensure all professionals in the workplace have no excuse for going green. from the ecodesk desk sorter, letter try, magazine rack, pen cup to the eco-filing folder and document wallet, these products are all 100% recyclable. The products are designed for quick and easy access of writing instruments and documents.

electronicS deSigner enSureS

toxic free ProductS

a major environmental challenge facing industry today is the presence of toxic substances such as arsenic, brominated flame retardants (Bfrs), mercury, phthalates and polyvinyl chloride (PVc) in products. apple’s designers and engineers have in the past 10 years pioneered the development of smaller, thinner and lighter products. as their products become more powerful, they’re using less material to produce and generating fewer carbon emissions. although most countries still allow the use of these substances, the company has worked with manufacturing partners to eliminate these toxins from products. every product they sell is free of Bfrs and other harmful toxins and they’ve also qualified thousands of components to be free of elemental bromine and chlorine. in addition, every display they make, whether it’s built into a system or available as a stand-alone, features mercury-free led backlighting and arsenic-free glass. m


m a r k e t i n g s a v v y

acknowledgment

Aki kAlliAtAkis is a professional speaker and author. he started his own small management consultancy in 1989 and is

involved in assisting companies to implement a customer satisfaction improvement strategy called ‘delight your customers!’ for information

on his books and dVds visit www.delightyourcustomer.co.za.

Back to School? Back to office? no, Back to Basics...

I’m willing to bet your business is experiencing pain right now during this recession. Businesses around the world are in turmoil, stock markets in freefall and we’re not sure what the new year will bring. But with us about to experience Christmas and with time to look to the future, I am amazed by how few businesses are focusing on the single factor to keep them out of trouble – their customers.

iIf there has been any thought of creating customer loyalty during tough times, then I certainly haven’t seen much evidence in the places where I spend my money. on the contrary, I hear excuses from even my most favourite companies telling me about how they are bleeding and that I have to understand ‘some services will be

limited while we try to help you’ - What utter rubbish, is my response.

for example, my previous photocopier company lost a 17 year contract because they unilaterally decided to terminate a four hour breakdown service, for which i have paid every month since inception – because they had retrenched staff and were under pressure. My favourite (expensive) grocery store decided that since business was a bit down and money so tight for consumers, it would be okay to provide poor quality, battered fruit hidden underneath the healthy

pieces, in the same package. The leading producer of tomato sauce in South africa decided they would make the bottles smaller without reducing the prices. The company that printed all of my six books, retrenched the sales representatives who used to visit me at the office, in favour of only telephonic contact with a senior surviving director, whose sole criteria for dealing with me was to give the minimal deal for the maximum price. for many of my suppliers, it’s impossible to get


m a r k e t i n g s a v v y

through to speak to a live human being, instead i have to speak to something called a ‘Web Bot.’

The worst one: i recently had a really disappointing experience on one of my favourite airlines, and this was their response: “as with any business, our company is always looking at ways to maximise our business operations and from time to time we are required to take decisions in order to remain competitive in the airline industry that exists today. Whilst we recognise these changes may cause disappointment to some of our members, i’m sure you’ll understand our need to do so.” i don’t care! These excuses are pathetic.

after all, isn’t this precisely the time to look after your customers even better than ever, to surprise them a little once in a while, and to find ways to add value without breaking the bank? isn’t this the time to make sure that if customers are still buying stuff – then they had better be buying it from you, not your rivals?

i also run my own business and i understand the reality of the recession. But i have to tell you that in times like these i have made it a priority to give our customers the best possible experience we possibly can - precisely so that we don’t fall into the same trap that my suppliers have collectively fallen into. The very last thing we want to do is add to their numerous disappointments with unilateral decisions that affect them adversely - especially by hiding behind ‘new policies and rules’ that have been created for our benefit, not theirs. and when the recession is over, whenever that will be, we will have survived and be ready to take off like a rocket again.

Those businesses where i feel ripped off have become a cynical post-script in my customer experiences, just another sad lesson to be shared in my seminars. They are like a bunch of ‘has been’ battered boxers in the numerous disappointing experiences of spending my money. no wonder people around the world are so cynical about business and its leaders. if you cannot rely on the companies that you have been loyal to for so many years to bring a smile to your face, who can you trust?

now i know what you are saying to yourself: “This is all very well for you aki, but adding value and surprising customers is expensive and they will shop around for the

cheapest products anyway.” That will certainly be true if you think that adding value means giving away cars or sending customers on holiday to Mauritius or having some kind of loyalty programme.

The reality is that surprising your customers and adding value doesn’t have to cost you much, if anything at all. here are three questions that you should be asking every day:

• do we get the basics incredibly right or have we slipped into performance that results in trimmed-down quality, reduced service delivery and diminished responsiveness towards our precious customers?

• What do we do too much of in our business that adds little or no value for our customers and that we need to reduce or kill altogether? (challenging all of these can save you time, money and other resources that can be used to add value and even reduce prices without losing profitability.)

• What innovative things can we introduce that add value for customers

without making the finance manager grumble? can we be the first in the world to distinguish ourselves from our rivals and create word of mouth that will leave competitors shell-shocked?

The last point is where your major opportunities lie and there are probably hundreds of examples of simple things that will engender customer loyalty such as:

• Building better relationships with customers - by saying thank you more often and with more authenticity, by talking to them and by finding out a little bit more about their needs;

• Bringing a smile to their lips by making them laugh or entertaining them or talking about things important to them, like their families or holidays;

• Making them look good with people important to them and paying them compliments;

• Shar ing normal l y - inacces s ib le information to give them an advantage over their rivals;

• Training them and their staff to be better at what they do;

• introducing them to other people in your network that can help or support them.

consider this finding – McKinsey, advisor to many of the world’s most influential businesses and institutions, followed over 1 000 companies over an 18 year period, including the last two recessions and found that companies that came out in the top-quarter after the previous recessions had significantly increased their spending on innovation, marketing and sales during the recession. in the case of innovation, they had spent 22% more than less successful companies.

There are dozens of possibilities for doing something spectacular for your customers and they can occur at many stages of your relationship with them. use this quiet time to decide what you want to do… m

We have managed to identify at least 82 ways of doing so in my book Rugby on Saturday is Just Not Enough. If you write to us at [email protected] we’ll send you a complete list.-Aki Kalliatakis

OppOrtunity


good to greatIt was a number of years ago that I heard of the concept of Good to Great. In this particular context it relates to companies and talks about how you should never accept good as a measure of success but should always strive to be great.

i have however only recently read the book by Jim Collins called Good to Great. What an eye opener. His concept is one that we can all grasp. In order for a company to be great it needs to be made up of the sum of its parts, all doing their bit as one big organism that is dependent on all its parts. If one part fails the organism will perish (the organism analogy is my own).

Obviously you need to have the appropriate person in charge and contrary to common wisdom this is not the lee ioccoca or donald Trump type leader that makes a good company great. collins observes that this type of leader, very often leading from

ego may indeed bring excellent short term gains for the business but only in exceptional cases do they create a company that is able to outlive their departure, in other words a business success that is sustainable. They are often dictatorial and seek to be surrounded by intelligent, but

essentially ‘yes’ people. This makes me believe that the awesomely successful apple under Steve Jobs was just that – awesome

under Steve Jobs. With his passing, the business is on a path to failure. not overnight you understand. These things take time. five to 10 years.

The caveat is if they don’t seek out the

type of person that Jim collins refers to as a level five leader who ‘builds enduring greatness through a paradoxical blend of personal humility and professional will.’ So not only do you have to be a leader who can run a successful business, introduce great new products, change industries and paradigms but they have to do it in a humble and professional manner? So it would seem.how many of us can say that we view what we do with a great passion? That we wake up each day wondering what we are going to do to make our company, our employer, greater than it was yesterday? i would hazard a guess that this is not many of us. i suppose that starts with thinking about whether we want to live a life that is mediocre, where we make little impact and leave nothing behind but a bunch of stuff that we had for a while; or whether we would like to make a difference, however small, however often we can to the world around us.

a mentor once told me that he saw little point in working each day, for however many hours, and not being able to see the difference he was making - whether it was being able to hold off on retrenchments a little further into the recession, ensuring each of his employees had access to higher education initiatives or making sure there was always food for those who could not afford it. it was not a socialist ideal that he espoused. it was his way of saying, i have been fortunate; i’d like to ensure that others can be too.

So as we enter december, in these very tough economic times, my wish for you is that you believe that you can be great, your company can be great and that you take steps each day toward living your life in a way that is meaningful, purposeful and adds value to whatever and whomever you touch. m

m a r k e t s a v v y

acknowledgment

GAvin MOffAt is the strategic director at Puruma Business communications as well as the catalyst and managing director at join.

the.dots. contact [email protected] or www.twitter.com/gavinmoffat.

15

FULL PAGE

AD

Office advert_OFFICE PARTY_new_297x210.indd 1 2011/11/15 10:07 AM


m a r k e t s a v v y

JOURNAL SOFT TOUCH A5

PERSONAL ORGANISER

PADDED A4

REGENCY A4 & A5

DIARY SOFT TOUCH A5

POCKET DIARY

EXECUTIVE PADDED & GOLD CORNERS

SLIMLINE WEEK TO VIEW

S-STITCH A4 & A5

PO Box 43501, Industria 2042, Rep of South Africa1 Blumberg Street, Industria West, Johannesburg, Rep of South Africa, 2093

Tel: +27 (0)11 226 5600 • Fax: +27 (0)11 474 [email protected] www.ctpstationery.co.za

using sensory experience to sell

Business owners take note: A megatrend, where consumers are seeking experiences instead of products and services only, is set to take retailing by storm in 2012.

One of the top 10 trends shaping brands in 2012 which holds the key to current shifts in consumer attitudes and behaviour is the megatrend of ‘ freedom and discovery.’ This

trend acknowledges consumers are increasingly seeking experiences rather than just basic products and services.

This is according to dr inka crosswaite, cultural insights specialist for added Value, a marketing insight consultancy, who says the drivers of change regarding this megatrend include the desire to explore physicality and push the boundaries of physical representation and experience.

“individuals want new sensations and experiences that challenge the way they think and embrace all their senses. South africans are looking for sources of instant pleasure in their everyday lives. They enjoy experimenting and accessibility of instant satisfaction through technology, such as 3d cinema and gaming platforms, is fuelling greater demand. There’s a desire for experiences which awaken the senses in an innovative way,” she says.

dr crosswaite adds that key consumer

values derived from this trend are discovery, challenge, curiosity, passion and adventure. “Marketers should consider creating a ritual that enhances a strong sensory experience for consumers, explore packaging that appeals to more than the visual sense and should organise events that bring to life the brand’s positioning in a multi-sensory way,” she says.

graham leigh, director of hKlM, a brand and communications design consultancy, says marketers want consumers to be in love with brands they build and aim for consumers to become deeply committed long term. however, this emotional and intellectual connection depends on sensory gratification and many brands still rely on visual stimulation as their only engagement with their audience.

he says millions are spent on consultants, colour schemes, logos, layout and testing, but not enough goes into providing sensory stimuli that will emotionally engage the audience and influence buying behavior.“Successful brands build long-term relationships with their followers, which is never possible on a one-dimensional level. love at first sight can only take place if sensory fulfillment follows. real relationships fulfill all senses and in the same way relationships erode when there are gaps between expectation and fulfillment, so too will brand equity,” says leigh.

he adds there is huge opportunity to tap into senses to drive consumers’ purchasing decisions and brand-builders need to be more aggressive in delivering the whole sensory package in-store. retail brands offering a more complete sensory package will be perceived as offering greater value and will command a premium for doing so.

other trendS taking overdr crosswaite says other megatrends particularly relevant for marketing in South africa in 2012 are ‘more global, more local’, ‘identity blur’, ‘wired world’ and ‘take a stand’.

‘More global, more local’ concerns globalisation with people starting to resist global culture and looking to the local and familiar for inspiration. ‘identity blur’ is about gender and life-stages beginning to blur. ‘Wired world’ relates to technology entering all parts of a person’s life allowing them to manage their lives 24/7. ‘Take a stand’ concerns the move from cynicism to a new found determination and drive for new solutions to past problems.

“examining these megatrends allows marketers a wealth of information revealing how to position brands effectively and allowing them to shape changes in future, rather than just react to them. getting it wrong might not mean failure, but will restrict the brand’s ability to resonate with society,” she says. m


s t r a p

JOURNAL SOFT TOUCH A5

PERSONAL ORGANISER

PADDED A4

REGENCY A4 & A5

DIARY SOFT TOUCH A5

POCKET DIARY

EXECUTIVE PADDED & GOLD CORNERS

SLIMLINE WEEK TO VIEW

S-STITCH A4 & A5

PO Box 43501, Industria 2042, Rep of South Africa1 Blumberg Street, Industria West, Johannesburg, Rep of South Africa, 2093

Tel: +27 (0)11 226 5600 • Fax: +27 (0)11 474 [email protected] www.ctpstationery.co.za


m a r k e t h i g h l i g h t s

After a bumpy year, most are happy to welcome in 2012 simply because it might bring something different to what has gone before. While there are no guarantees for the future, a glance back on 2011 and half an ear on predicted trends ahead will lay the ground for basic business concepts to be expected in the new year.

market highlights and trends

2011 - 2012



Mailroom and P a c k a g i n g : The meaning of the word ‘mail’ has changed d r a s t i c a l l y over just a few short years.

For the older generation it still speaks of envelopes, cards, quality writing paper and stamps. For the younger generation, mail represents an abbreviated electronic note, often featuring its own language-style that is typed in seconds and sent with the push of a button either from a smart phone, Ipad or laptop. With a reported 3.1 billion email accounts in use around the globe, which is expected to rise to over 4 billion by 2015, technology is being harnessed to both develop and market product ranges.

What is surprising is that both markets seem to co-exist and traditional mailing has held its ground despite online billing and digital file transfers. Business invoice envelopes bearing a ‘due’ stamp still arrive and mass mailers continue to fill postal boxes, no more so than at annual highlights such as christmas and Valentines which still meet ingrained traditional requirements. in fact, the South african Post Office group has posted strong financial results for the financial year ending March 2011, achieving a 3% increase in revenue to r5.8 billion although this could be due to price increases.

Packaging on the other hand has shown a growth relative to the impact of technology as consumers gain access to wider markets over the internet and increasingly make use of online shopping on sites such as amazon, Bid or Buy or eBay. Proximity is no longer a requirement and consumers have access to world markets in their search for specific products or better pricing creating a knock-on effect with the packaging of products for courier.

Traditional print specialists are also finding that with a decline in print reading material such as magazines as impacted by technology, there is a diversification into product packaging and marketing opportunities.

StamPS: a surge in innovation has been the response of the marking and stamping industry to global economic turbulence. Where others have gone quiet, the stamp industry has launched three new line innovations – that of antibacterial products, green products and technological systems.

colop introduced its built-in Microban antibacterial stamp range in September 2010 and its special edition liquid wood stamps, which are 100% biodegradable, at Paperworld in frankfurt. Trodat has focussed on using technology to improve its relationship with its distributors and end-users and is seeing the financial benefits in electronic orders and online marketing to its resellers and customers.

crime: Office products are the third most counterfeited item (9%), behind cigarettes (34%) and household products (14.5%) globally, with china being the main source of counterfeit products. locally, fraudulent orders continue to plague companies when counter-check measures are not applied along with the requisite security procedures. crime rings are spreading their modus operandi across borders and the Metropolitan Police in london, as part of a project called genesius is raising awareness of criminals obtaining equipment and supplies from the printing industry to produce false identity documents. The scheme has been transferred to the uSa, where the immigration and customs enforcement (ice) have set up their own ‘Operation genesius’ and there is communication into South africa for a similar operation as criminals, finding it hard to get supplies in one country, are moving on to target another ‘easier’ countries.

as reported on the OPi website, counterfeit cartridges affect the entire printing industry, and the ultimate victim of this crime is the unsuspecting customer who is paying for a genuine original equipment manufacturer’s (OeM) product but receiving a poor-quality alternative that results in reduced equipment performance, low supply yields, poor print standards and toner leakage, which can potentially damage a machine. an OeM initiative is the hP Toner cartridge authentication (Tca) free software which works on select hP laserJet printers to help customers confirm the purchase of original hP toner cartridges. it validates whether the installed cartridge is an original hP laserJet toner cartridge or an alternative supply, such as a remanufactured, refilled, cloned or counterfeit cartridge. if a user receives a

security notification when they believe they have purchased an original hP cartridge, they will be directed to hP’s anti-counterfeit website to report it.

Product catalogueS: With the advent of technological advancements and cost savings brought about by the web, the future of costly print catalogues has come under the spotlight. While suppliers need to make the right information available to the right target customer, many don’t have the budget to spread all their products across the entire market spectrum and the correct product placement and advertising in a variety of different catalogues becomes anyone’s best guess. an additional question hangs over the actual number and distribution of the catalogue by a reseller where publishing is not their core business, affecting quality and competitiveness. Top line resellers are finally making the move to web-based catalogues which offer cheaper, more quantified marketing channels without affecting quality. for the smaller reseller without the means to launch their own website or digital product catalogue, shop-sa – the industry association standard is effecting an industry-based digital offering that will include all suppliers, resellers and products.

SPend Behaviour: With markets in slight repair there has been a cautious return to spending on basic categories, with the Back to School and Back to Office period a seasonal boost to kick-start the year. What has changed is that both resellers and end-users are increasingly looking for value having felt the economic pinch and have shaken themselves out of their sleep, become vigilant about their spending habits and are sticking to preferred


retailers. This is where quality of service will shore up business going into 2012, with the retention of quality customers.

however, quality customer service costs money and is especially difficult to do. Trends already point to more customer self-service offerings with current examples of self check-in kiosks in airports, self-scanning machines in supermarkets and diy check out services in hotels already in place.

another shift has been towards larger varieties and offerings within the own-brand value products and uptake from companies willing to put the products to the test against branded products, which will make brand innovation the only way to compete over that of price.

look out for the emerging trend of brand stretch. We have already seen it with bookshops selling coffee, coffee shops selling music, supermarkets selling loans. With consumers getting bored with the same brands in the same places, we will see more ‘pop-up’ retail and ‘limited time only’ products and offers. in the uK, stationer WhSmith sells cooking courses, hot air balloon lessons and ferrari drive days, further driving the consumer towards experiential shopping.

laminating and Binding: With the new – although somewhat disparaged – watchword of the ‘paperless office’ not yet a reality, it has produced some paper-light offices with data now being worked, shared, and stored electronically, creating a threat to the laminating and binding sector. The challenge will be to see if both these products can innovate sufficiently

to co-exist with digital technology. With increasingly short document run

lengths, companies are also moving towards high-value, digital presentations and the laminating and binding industry must look to producing a parallel innovative offering, whether by personalisation, tailor-made design or customisation. however, criteria such as affordability will remain high on the agenda along with the product’s ease of use and efficiency.

BtS & Bto: While there is debate that the world’s increasing obsession with technology will affect which products are bought during the Back to School and Back to Office trading seasons in the future, current sales are not being affected. With exercise books, exam pads, pencils, ball point pens, glue sticks, files and folders and crayons seeing highest volume turnover in the BTS sector and cartridges, a4 paper, ball point pens, glue sticks and files and folders in the BTO sector, expect to perform well again.

What has seen growth in the technology sector however is tablets, interactive whiteboards and digital pens and what is important to remember is that the market is changing, and with it will be changes to marketing strategies that encompass the internet as a source of information and

goods and social media campaigns. Presentation at the point of

purchase remains important however and appeals to variants of social status, spending power, educational level, social responsibility, recommendations and advertisements.

filing and archiving: This sector has seen a steep climb in technological advancement with resources of the internet, cloud-based computing and social networking alongside multi-function printers and scanners revolutionising the modern office. While digital filing allows for cost-efficiencies and environmental endeavours, people still like to print and work with paper when writing or reading documents and a number of industries, such as medical and legal are still required to keep copy documents by law. however there is a steady move to electronic document and records management systems (edrMS) now offer scan-to-cloud scanners that can easily integrate with the internet and local apps, allowing users to directly scan their documents into the cloud via programs such as google docs, flickr, evernote, Picnik, Tumblr, acrobat and iPhoto.

green environment: green continues to rule and those companies which have embraced this opportunity of providing green solutions via alternative materials and energy-efficient products to business will have a strong competitive advantage. Value will still be weighed against their green credentials as well as their reduction of waste, that offers additional value beyond its initial purchasing costs.

office furniture: Just as in the fashion industry, office furniture goes in and

out of style, creating fresh seasonal and annual markets. The work environment is also seeing a new philosophy that looks at collaborative versus individual and yet still holds a traditional feel, yet sees an increased demand for performance and results. This has resulted in electrically-wired tables and cut-outs for computer hardware as staff demand easy plug-in for their laptop and other devices. Walls and panel workstations are also less popular as people join together to form communities at work. This is a result of an increase in ‘operational re-organsiation’ (another term for retrenchment) as a result of the continued belt-tightening on spend. as staff numbers and office space reduces we are seeing an added proximity between individuals which is resulting in greater collaboration within the office space. m


21

FULL PAGE

AD

0

5

25

75

95

100

Neon Twister advert Oct2011

13 October 2011 12:47:31 PM


r e t a i l s a v v y

impulse versus planned purchases

sandy walked the aisle, she had a lot on her mind and wasn’t really moving towards anything specific. The shiny pink plastic of the Barbie school bag caught her eye on the right. Immediately she thought of Cleo, who had just this

morning complained of a hole in her current bag. Picking it up, she smiled to herself as she turned it over in her hands imagining the excitement on Cleo’s face when she brought it home. Then she remembered Byron would be upset if he didn’t get a new bag as well. Raising her head she began looking for a Ben 10 school bag that would delight his new craze.

We have all been in Sandy’s position at some point. felt the hedonistic spontaneity and excitement that comes with the urge to buy without regard to the consequences of the purchase decision. it almost plays out as an escape from the reality of our lives as we shop for pure pleasure. Then again, we have also all experienced shopping in a more rational and task-related light where a shopping list or budget is clutched tightly in hand.

Impulse buying happens when you get caught up in the hype of a situation and you buy something without thinking much about it. Planned purchases are characterised by deliberate, thoughtful search and evaluation that normally results in rational, accurate and enhanced decisions. Which type of shopper do you want to attract?

23

FULL PAGE

AD


r e t a i l s a v v y

research from determinants of Planned and impulse Buying: Ben Paul B. gutierrez tells us that consumers buying more frequently purchased products are more likely to plan their purchases, while consumers buying less frequently purchased products (longer lag time between purchases) are more likely to have impulsive purchases. it becomes a meaningful exercise to review your stock offerings and categorise them accordingly. for example, placing frequently purchased goods such as photo-copier paper and pens at the back of the store with impulse items along the aisles.

impulse items may be new products, samples or well-established products at unexpected low prices and situations that most play on shoppers impulsiveness include: items on sale tables that advertise ‘huge bargains’ or ‘10% off all items’ or the enticement of announcements that something is half price for the next five minutes. This is because research suggests that emotions and feelings play a decisive role in purchasing and are triggered by seeing the product or upon exposure to a well-crafted promotional message.

as with Sandy, when we anticipate buying something, the pleasure center of the brain, the nucleus accumbens, is activated. We begin picturing ourselves in possession of a product and visualising ourselves using it. We start to build neural pathways that reinforce what it would be like to have the product.

however, relative to this is the brain also has a shut-off mechanism. if the price is excessive, a part of the brain known as the insula is activated to balance gains versus losses, such as is the product worth the price? if not the medial prefrontal cortex, begins shutting down and we literally put the purchase out of our mind because the price is more than we’re willing to pay. So ultimately it is price and value that remain key drivers in impulse purchases.

Planned PurchaSeSWhen a store environment is familiar to a shopper, planned purchases tend to occur more often, and they are more able to compare brands when making specific choices. an added value to the process would be the influence of a friendly and helpful consultant or store assistant. While lower income households, educated people and males are more likely to plan their purchases, impulse shopping can still come into play. even when we are in conscious ‘buy mode’ and we have accepted that we have budget available, and we start looking for the product we intended to buy, we often see something we also decide we need, especially in a related category – and because our ‘buying’ mechanism is already activated, we’re already primed to consider purchase. as long as the price is reasonable and doesn’t introduce significant ‘pain’ we’re more likely to purchase additional products in related categories.

This is why it’s much more dangerous to shop with credit cards than cash. credit cards allow us to put off the ‘pain’ that might kick in, letting the nucleus accumbens have its way. When cash runs out, it runs out. it forces us to pay more attention to the ‘pain’.

the Power of the modern PurchaSeraccording to an intensive South african consumer connection System (ccS) survey, conducted for the second year by media agency carat Sa, rich, powerful yet unmarried women have become a formidable commercial force to be reckoned with and are kicking stereotypes in to touch. ccS, a globally recognised tool which assists marketing and media mangers to understand consumers’ interaction with different media channels, says “The single lSM 8-10 woman continues to grow as a market segment. The figures show 73% of women polled aged between 18 and 44 are single and 66% of them work. These women are independent, mostly unwilling to compromise on their lifestyles, and are responsible for a substantial portion of the purchasing decisions made in South africa,” says delia van Staden, head of carat Sa’s insights unit which spearheads the ccS research in South africa.

discussing the best medium with which to target this segment, van Staden says, “TV scores the highest in terms of interaction, while radio advertising is noticed and influences this woman’s

decision. Magazines score well on recall and are also highly influential, but the role of shopping mall media is key to her. She notices, recalls, trusts and is influenced to buy the product advertised in this media format.”

What this offers is opportunity to influence consumers at point-of-sale with attractive displays, ample variety, and consumer education. When asked specifically about influencers to their purchase, sale, display and price were cited.

Some implications for management were identified including the need for marketers and retailers to design shopping environments that reduce the shopping difficulties of their target consumers and return shopping to a pleasurable experience. long live the shopping malls it seems? m

PeoPle make BuYing deciSionS that SatiSfY

their needS. Trends tell us that:• consumers will forever crave the

new and exciting experiences promised by the ‘next’ prospect.

• hook into the growing status boost that comes from being savvy and shopping (environmentally) responsibly.

• cash-strapped consumers will embrace creative solutions.

w w w . s h o p - s a . c o . z a s h o p s a m a g a z i n e 25© 2011 Fellowes, Inc.

Our shredders have to be toughto wear our name.

JHB: (011) 433 2686CT: (021) 552 7922KZN: (031) 563 8177 www.fellowes.co.za

Authorised Importers and Distributors

Brands That Build Business

Ever since we invented the personal shredder over twenty years ago, we have been committed to designing and manufacturing shredders built with premium components to ensure years of reliable performance. No wonder it’s the breed chosen by more businesses worldwide.


there are a variety of aspects important in manufacturing school bags, such as size, durability and branding which serve as handy tools in marketing these products. Two trends currently dominating are the increase in sales of orthopedically designed bags and fashion bags.

imPortant featureS: durability is a key feature in school bags as learners throw their bags around and files create tears in the material. it is important to be aware of fabric strength, quality of lining, strength of zippers, metal pullers and supporting clips, the ease at which the sliders move along the zippers and the reinforcements around the weak points of the bag, where straps are stitched to the bag or where there are seams. The fabric of the bag may either be nylon or polyester. nylon is generally cheaper and not as durable as polyester and is a more popular lower quality alternative. Muhammad ebrahim, spokesperson for Topmark, importer of bags, says the type of carry is also important to consider, with hand carry bags carried in the hand, backpacks and messenger sling bags carried on the shoulders and trolley bags transported using wheels with the combination carry category offering a choice in transportation methods. Orthopedic padding to ensure children do not damage their backs and reflective film on the straps and front of bags are important safety features.

age aPProPriate BagS: children need to carry a bag which is the correct scale to their size and should not carry more than a third of their body weight in their bags. “Bags for preschool accommodate small items with many learners using trolley bags or mini single-division backpacks, with a side pocket to accommodate a juice bottle that are light in construction with funky cartoon character prints,” says ryan Kalk, spokesperson for elegant Travel goods, importer and wholesale distributor of bags. Bags for primary school hold items of an a4 size or larger and many junior primary school learners

use division briefcase backpacks and drawstring backpacks. Senior primary learners opt for larger bags and move into the fashion backpacks, while university learners mainly use casual backpacks or medium-sized sling messenger bag. “as the learner gets older, padded laptop sleeves, organisers and divisions within a compartment become more important. There is the option of adding a division insert into a bag which doesn’t have existing partitions to allow easy differentiation between items,” says Shelby zimmerman, of Silveray Statmark company.

Strong Stitching: nadine hirschfield, of Totem bags, a bag manufacturer, says poor workmanship in stitching seams which are not easily seen by the naked eye often result in bags having split seams. yarns needs to be thick and all stress points should

be crossed stitched. Weak points, which include areas where two sections are joined together around the piping or lining, the bottom corners of bags and areas where the straps and handles are attached should be tested by giving them a tug to assess the strength of stitching. zippers should be dual

stitched onto the fabric in two straight lines adjacent to where the zipper and fabric meet.

toP trendS: The financial crisis has created a trend where parents combine christmas and Back to School shopping to buy fashionable bags for their child. Mass produced school

bags which fall apart in three to six months have saturated the market so

customers often select a branded bag as they are looking for a ‘value for money’ product, however this does not necessarily mean these bags are good quality.

The print on the bag is a huge selling point, with cartoon characters, surfer themes, geometric 3d prints and gothic

fonts most popular. for schools that do not allow branding or fashion

prints, suppliers have bags available in base colours of black, navy, bottle green and

burgundy with no branding or prints. m

how to sell … School bagsThe second in a series of sales toolkits, shop-sa offers insight into how best to promote benefits and features when selling school bags.

s c h o o l b a g s

27

FULL PAGE

AD


c o m p a n y p r o f i l e

office active moves aheadThe year 2011 saw Office Active moving ahead in leaps and bounds. If their success this year is anything to go by, the group can happily welcome in the new year with anticipation of further expansion on the horizon.

Office Active, a provider of marketing solutions to office supply companies, are looking forward to a positive 2012 following their success in 2011. This year saw the company acquire a

master license from the United Kingdom for an electronic marketing platform in September; the release of an electronic Back to School ordering solution in october; and the achievement of a purchasing target of R3 850 000 at their ‘one in a Million’ dealer and supplier conference in Johannesburg, also in october.

garry Mc cluskey, director at Office active, says during 2011 the company’s structure expanded rapidly and in 2012 further developments on the technology side will be released to keep up with electronic trends.

“The company will undergo a restructure this year to be disclosed in due course and will expand premises and staff to cover the extended services and growth plan,” he says.

Office active and its members also raised r10 000 in October for Stop hunger now, an international hunger relief organisation, distributing food to schools and orphanages in need. The money was raised through a cartridge recycling programme, whereby black boxes were distributed to members of Office active, to collect used cartridges to be re-used in manufacturing instead of filling landfills. This ensured 5 000 meals were given to local under-privileged children.

according to craig noyle, director at the company, Office active is unique because of the skills and experience their employees have to offer the stationery industry. “The model of the company is not a prescriptive model. it is flexible and we mould our services to each individual member, offering a true

understanding of resellers needs. We do not visibly disrupt the stationers businesses or remove the independent stationer’s existing relationships but rather enhance trading between resellers and suppliers,” he says.

Office active was founded by noyle and Mc cluskey in May 2008 and runs two dealer groups including Office active and Office club. They are similar models but Office active caters for larger independent dealers, while Office club is for the emerging stationer. having two dealer groups allows equal opportunity to all stationers instead of only uplifting a few.

Mc cluskey says the company was founded on the basis that there was a clear need for independent stationers who were not part of an existing group or franchise who required marketing tools. “We wanted to explore what ‘keeping independents – independent’ meant. Our members don’t have to change their brand or company logo, keeping the visibility and differential in their own business. They are seen as independent trading businesses although associated with a countrywide group. Our model allows the reseller member to avoid customer confusion when canvassing accounts,” he says.

Some of the services offered by the company include individual ordering catalogues, individual printed flyers, per member email marketing, personalised websites with e-commerce solutions and production of marketing material to enhance independent dealers. The company also has a sizeable Back to School programme on the print side.

according to noyle, one of the major challenges facing Office active is also a challenge facing the industry. “Stationers are fighting for market share and are being forced to cut prices on products due to there being easy access to cheap imports from india and china and there being too many local stationers for the population size,” he says.

he adds the current state of the market is advantageous for dealer groups making them attractive as more resellers seek assistance. dealers need to be making margin and Office active needs to keep their members profitable for their company to grow.

“regarding the future of the company we do not plan to change the shape of the business because the model is working, has been successful in the past and continues to grow. We are not in the business for awards – we want to service the industry, get the solutions right and be the best there is. The reward is helping members and making a positive difference,” says Mc cluskey. m

29

FULL PAGE

AD


t e c h s a v v y

Backup Solutions for Small to medium enterprises

Almost all businesses, small, medium or large make use of electronic data. Most of these businesses have most or in some cases even all of their company documents, finances and correspondence prepared and stored electronically. Some companies safeguard their valuable assets with passwords and

keep their servers locked up in secure server rooms, but very few companies give much thought to disaster recovery.

Most other assets can be insured. if you car is stolen, you merely claim from your insurance and purchase a new car, however the same cannot be said for electronic data. So what can be done to safeguard important electronic data?

The most common practice is backups. What is a backup i hear you ask? a backup is the activity of copying electronic data onto a separate location so that it will be preserved in case of equipment failure or another catastrophe. a backup is essential for large and small businesses, however most of the time it is sadly lacking or neglected.

Before i tell you about the options available, let me mention to you the why. Why is a backup so important? if you haven’t lost data yet, count yourself lucky, very lucky! it is reported that up to 67% of internet users have suffered serious data loss at some stage. it could happen easily if you lose your laptop or due to equipment failure, misplaced disks, a computer virus attack or some other catastrophic event like an office fire or flood. Bottom line, you are always at risk of losing valuable, important and irreplaceable data from your computer or server.

There are two major options available to you. you can either make local backups or you can make backups to the internet. Both

of these options have their respective pros and cons and you would have to identify your need and then weigh up both options in respect to certain legal and internal policies.

local backups are the most common and also one of the least expensive options. it usually involves backing up electronic data to a device directly connected to the computer, server or network. The problem with local backups is that it does involve a fair degree of management and monitoring. firstly, the devices used for the backups needs to be taken off-site on a regular basis. also, regular testing needs to be done to ensure that the devices being backed up to, is still functional.

internet backup is still new in South africa but growing rapidly in popularity. There are many new companies offering clients the ability to back up their data, over the internet to a remote server or device located in a different city or even country. The management and monitoring of this method of backup is not as involved as with local backup, as it will be the responsibility of the service provider to perform the relevant tests and maintenance. These service providers are almost always properly protected against virus or hacker attacks, equipment failure or other catastrophic events.

how do you decide? unfortunately it’s not as easy as that. each business is different, and each business will have different requirements or governing policies to contend with. The only option is to involve an iT partner who can understand your requirements and who can assist you in making the best decision for your organisation. Points to consider will

be the legal implications of data leaving your business, budgets available and volumes of data that need to be backed up. however, the most important point is to make sure your electronic data is protected and do it as soon as possible. m

acknowledgment

Willie strydOM is a Microsoft solutions architect at Blue falcon, an iT company, with 20 years experience in the technology

industry. contact 012 661 0477 or 082 550 4568 or email: [email protected].

31

FULL PAGE

AD

BarrY Jv renSBurg congratulations to Barry on being promoted to regional Sales Manager (inland) for Pentel! Barry has grown through the ranks from Sales representative to area Manager now to regional Sales Manager. With his knowledge of Pentel products and customers we

believe that he will be a great mentor to his sales team. Barry will still be calling on his existing customer base but will now be spending time within other regions to help and guide the sale team to better service their respective customers. We wish Barry all the best for the future and hope to see him go from strength to strength.

mark williamSOnce again congratulations to Mark on his promotion to regional Sales Manager (coastal) within Pentel! Mark has been with Pentel for over 20 years and offers knowledge second to none. Mark will be visiting his newly acquired sales team on a regular basis as well as calling on

existing clients within gauteng and our Botswana client base. The new areas for Mark will now include the Western cape, eastern cape & Kwazulu natal. With his knowledge of the industry we have no doubt that Mark will succeed in growing the Pentel brand within these regions.

marki StrYdomWelcome to Marki who has joined Pentel within the gauteng sales team. he will be calling on the eastern, Southern and Swaziland regions. Marki has easily fitted into an already established team lead by Barry JV rensburg. at Pentel we are always looking for innovative ideas

on how to service, promote and sell our products and brand, with his experience within the alcohol distribution field Marki has offered some dynamic new ideas for us to try. We wish Marki good luck and hope to have him on board for many years to come.

eugene moageugene is larger than life in both personality and physical appearance. he comes from the motor vehicle industry where he was involved in sales of various product lines. So stepping into the stationery industry shouldn’t be too much of change for him. for the short time he has been

with Pentel he has grasped what and how we do things and has hit the ground running. Mark Williams’ will be spending time with eugene to iron out any issues that may arise, but we have no doubt that eugene will be a fantastic asset going forward.

david BandeYWelcoming somebody like david into the Pentel family was an absolute pleasure. he has such a great work ethic that we believe many could learn from. david has joined Mark Williams’ coastal team and will be representing Pentel within the

eastern cape. We have seen a great response from customers dealing with david as nothing is too much effort and the customer definitely comes first in his eyes. We would like to wish david all the best for his future with Pentel.

garY ShriveSWe would like to welcome gary back to Pentel. he has taken over the portfolio of national Sales Manager. he has over 10 years’ experience within the stationery industry and has been both sides of the market which we believe gives him a better idea of what our

customers want and expect. gary previously served at Pentel for nearly 7 years within the sales team, so it has been fairly easy for gary to re-join the family. We wish gary all the best for his future with Pentel and believe that he will have a long and successful career.

a d v e r t o r i a l

Pentel newsPentel’s sales team has had a few changes over the last while, with both promotions and new arrivals. We would like to inform those of you that perhaps don’t know of these changes. With these changes we believe Pentel will go from strength to strength within the stationery industry and that we have exciting times ahead!

wordS from garY ShriveSi would like to take this time to thank Pentel for the opportunity they have presented me with and look forward to the challenge. i am looking forward to renewing my previous relationships with our customers as well as growing some new bonds going forward. i have had to really hit the ground running and am slowly catching up with things. With this in mind i have been relying on our regional Managers Barry and Mark to look after their respective sales teams and they have more than lived up to my expectations, so thank you very much. i believe with the sales team we already had and the new additions we will be able to service the trade with a new vigour. We are in the process of making a few other changes so as to improve our service throughout the company but this will take us a bit of time to perfect. Once again thank you to Pentel and i look forward to seeing you all out in the field.


b o o k r e v i e w s

There’s nothing like a good book to help you to de-stress, escape into another world for a little while and at the same time become inspired . . .

inspiring reads

great BY choice: uncertaintY, chaoS and luck – whY Some thrive

deSPite them all

With a team of more than twenty researchers, collins and hansen studied companies that rose to greatness, beating their industry indexes by a minimum of ten times over a period of fifteen years in environments with big forces and rapid shifts that leaders could not control. The research team contrasted these companies to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments and the study results were full of provocative surprises. The authors challenge conventional wisdom with thought-provoking, sticky, and practical concepts. This book shows convincingly that even in a chaotic and uncertain world, greatness happens by choice, not by chance. m

Steve JoBS: the excluSive BiograPhY

from bestselling author Walter isaacson comes the landmark biography of apple co-founder Steve Jobs. in Steve Jobs: The Exclusive Biography, isaacson provides an extraordinary account of Jobs’ professional and personal life. drawn from three years of exclusive and unprecedented interviews isaacson conducted with Jobs as well as extensive interviews with Jobs’ family members, key colleagues from apple and its competitors, Steve Jobs: The Exclusive Biography is a definitive portrait of the greatest innovator of his generation. m

the Secret letterS of the monk who Sold hiS

ferrari

The Secret Letters of the Monk Who Sold his Ferrari is a compelling and timely fable by robin Sharma about living your best life in complex times. When the now-famous character of Julian Mantle falls ill, he sends his nephew on an international adventure to retrieve Julian’s mementoes and secret letters - writings that reflect what Julian has learned over many years about living a remarkable life. a fascinating journey from the Bosphorus river in Turkey, to a fishing community in india and the catacombs of Paris, this book offers lessons for happiness and true success and shows readers how to live an authentic and meaningful life. m

w w w . s h o p - s a . c o . z a

Half Page AD

33

33

c d r e v i e w s

edgy, soulful, upbeat tunesTake time out to look at some of the albums making waves at the moment . . .

life on marS – JeSSe clegg With his latest rock album Life on Mars, Jesse clegg has taken a bold step forward in his music career and made his mark in the South african music industry. his latest album can be described as edgy, soulful and easy-listening

with the first single ‘clarity’ being both trendy and heartfelt. clegg has been blazing his way into hearts of music fans following his first album in 2008 titled When I Wake Up and it is evident his heart and soul have been poured into his second solo record establishing him as one of South africa’s top solo artists. m

Back to the eightieS 3 – david greSham if you love the eighties then you won’t be disappointed by david gresham records’ Back to the Eighties 3, a compilation of 38 of the biggest 80’s pop hits. With tracks such as ‘Walking on Sunshine’ by Katrina & the Waves, ‘everybody Wants to rule the World’ by Tears for fears and ‘don’t get Me Wrong’ by The Pretenders, it promises to have you bouncing to the beat in no time. The album has a host of feel-good party tunes taking you down memory lane to the decade of neon leg warmers, headbands and disco dancing. m

lP1 – JoSS Stone Joss Stone’s fifth album LP1, co-written and produced by dave Stewart, of eurythmics, in just six days in nashville, goes for a much hard-rocking sound than her previous albums. her fluid soul diva vocals deliver a solid performance yet again with a

couple of moments of overreaching, just as anyone with such a powerful voice might be susceptible to. There are a couple of songs on the album where she is only accompanied by an acoustic guitar showcasing her raw talents. Overall the album is both tough and tender with witty lyrics and a rockiness that is invigorating. m


o n t h e r o a d

a brand new pick-up for under r50 000If you weren’t at the Jo’burg International Motor Show, you may have missed the fact that come February 2012, it will be possible to buy a brand new pick up for R49 990.

no surprises that the vehicle is Chinese and perhaps even less of a surprise is that the brand is obscure even by Asian-influx standards. The new little half-ton pick-up, called the DFSK

is available in a 1.0 litre version that will come in under the magical R50 000 barrier, something that hasn’t happened in our new vehicle market for over 10 years.

even in 2002, the cheapest van you could buy was a fiat uno espresso for r54 767. if you want to compare apples with apples, dfSK’s new 1.3 panel van is being advertised at r73 900 which is just r5 000 more than what a 2002 Toyota conquest carri van would cost you.

if all this sounds a bit dodge-city, punters should take to heart that the dfSK is being shipped to this country by geely South africa, a chinese brand that has been doing business here for the past five years.

no independent journalist to my knowledge has actually tested a dfSK,

but it looks like a lot of similar offerings from the Koreans and Japanese small-engined forward-cab pick-ups of a few generations ago.

Therein lies the essence of these low-priced chinese products - just about all of them are clones of earlier designs. in the case of conventional pick-ups, there is the example the typical gWM pick up, which is pretty much an earlier-generation isuzu.

So for a lot less money you are buying a brand-new, zero kilometre vehicle based on a design that was cutting edge a decade or so ago. That is not a bad deal, especially if your vehicle is used purely for business purposes. as long as it stops and handles reasonably - and it will - as it has to be homologated here for South african sale, which means it has to pass certain standards and there is not too much wrong with 2002 technology. after all it is estimated that the average age of the countrywide South african ‘car park’ is around the 13 year mark right now. So if you buy a newly-manufactured 10 year design, you are still ahead of the game.

Talking of vans, i was browsing around in the backyard of a Midrand workshop that belongs to a friend of mine and a renault panel van was standing there with all its doors open. Old al, my friend, remarked that this van, a petrol-engined example had done over 400 000km and that apart from a few electrical niggles it was still in good shape and probably ready for another 100 000km or so.

Old al is a fan of diesels because he says they make him rich. he reckons they are fine up to 100 000km to 150 000km or so, but after that he gets so many diesels in for complete and very expensive engine overalls. it breaks his heart he says, because many guys still owe a lot of money on these vehicles which suddenly need a cash injection of r50 000 to r60 000.

We aren’t sure what sort of warranty will be offered with the unproven, oetriol-engined dfSK, but it has to be good. after all, with some vehicles these days, r50 000 is an amount you pay for a warranty and service plan top-up. m

acknowledgment

stuArt JOhnstOn has 30 years of experience as a motoring journalist. he has worked for car, drive and scripted car Torque, a

television series on SaBc. Johnston is also the editor of autolive, an on-line industry magazine and appears weekly on ignition TV, a channel on

dSTV. he drives a 25 year old Mercedes and a 46 year old Volvo.

35

Half Page AD

s t r a p

MemJet technology originated in Australia, and has been refined and redesigned to produce the highest definition, but yet fastest, printing system in the world. Made commercially availableglobally in 2010, the technology is now available in South Africa through DSS in conjunction with OWN-X - a Memjet OEM.

Memjet® TechnologyProfessional Desktop Color Page Printer

Print Quality up to 1600 x 1600 DPIIntegrated Printhead Maintenance Station

5 Individual 250 ml Ink ReservoirsPrint up to 3600 letter-sized pages an hour

ASTROJET M1Memjet® TechnologyContinuous Stream PrinterPrint Quality up to 1600 x 1600 DPIPrint speed of more than 7200 A5 full colour variable labels per hour

SPEEDSTAR

Contact Document Security Solutions on:[email protected]

(011) 792 2081

View the printersin action on

YouTubeSimply visit www.youtube.com

and searchSpeedstar 3000,

AstroJet M1 orMemJet Wide Format

Brainwave Projects 1233 cc trading as

Memjet® TechnologyWide Format ideal for multiple usesPrint Quality up to 1600 x 1600 DPIPrint speed of 15 m per minute / A1 in 4 sec

WIDESTAR 2000

Just landed in SA!

youʼll have to see it to believe itDIGITAL PRINTING SO FAST...

let ShoP-Sa helP You convert Your Slow moving and exceSS Stock into caSh

List your product on the www.shop-sa.co.za trading page (members and non-members may sell stock online).Set an attractive price that will ensure high appeal.

Reach a wide trade base via the shop-sa marketplace (only members have the right to purchase).Once all transactions have been concluded, shop-sa will invoice you for the agreed commission amount. Interested in moving your redundant stock? Participate in shop-sa’s new initiative and reap the benefits on your balance sheet.

Contact Trish Swanepoel or Eugene Kleynhans on 011 880 1147 for information.

Visit www.shop-sa.co.za


s t r a p

Q&AThis issue we introduce Anthony West, national sales and marketing manager for Freedom Stationery

can be in the west

comPanY Profile

freedom Stationery has stores in gauteng, Kwa- zulu natal and cape Town with markets in blue chip retailers such as Pick ‘n Pay, Massmart group, Makro, Spar, Metro, checkers, clicks, Boxer cash & carry and independents. for more information visit www.freedomstationery.co.za or contact 032 459 2820.

What is your home-town? zinkwazi Beach, Kzn.Married? divorced. Children? Two wonderful daughters, danielle and adrienne.What is your motto? ‘Carpe diem’ – Seize the day! Use three words to describe yourself: Sincere, caring and focused. What is your business philosophy? Work smart and have fun doing it.Briefly describe the highlights of your working career: Too many to mention here, singling out a few: a number of achievements as region of the year with previous employers, a nomination for Supplier of the year with the checkers group in 2006 and attending the Paperworld Trade Show in frankfurt this year.What has been your greatest lesson in life? “S**t happens-deal with it and move on.” If you could change one thing in your industry, what would it be? rebates. Describe a typical day in your work schedule:attending to urgent items received on e-mail and then getting stuck into my To-do list and focusing on the sales and marketing functions. i also schedule and spend time with the sales team in other provinces and spend time on trade visits with reps.How do you handle stress? exercise and getting out in nature.What makes you happy? Spending time with the important people in my life.What makes you angry? Violence, bad driving and littering.What is the one thing you can’t do without? Time with my daughters and time spent in nature.Where do you like to visit when out-and-about in Durban? Beaches, forests, a few favourite restaurants, art galleries and markets.

What is a favourite weekend outing? a trip to The Midlands and/or drakensberg/northern zululand.What is your favourite website? www.anthonywestphotography.com What is your favourite retail store? camera shops.What was the last new thing you bought? The magnificent canon 7d camera.What is your favourite song currently? ‘iridescent’ by linkin Park. Do you have a hobby outside of work? My passion is macro photography (close-up photography of the small stuff), but i also love nature photography, portraiture and am excited by black and white.Where do you like to go on holiday? Overseas whenever possible, otherwise the cedarberg.What car do you drive and why? BMW – Sheer driving pleasure.Favourite beverage? good expressed coffee, fine red wine, good beer.Tell us something about yourself, we didn’t know: i discovered a new species of scorpion.How are you ‘proudly South African’? i support the Springboks, Bafana Bafana, and fly Saa.Do you practise ‘greening the earth’ in your personal or business life? yes – mainly recycling at home, and i support the forestry Stewardship council as one of our business practices.What are your small indulgences in life? chocolate and eating wild oysters on the beach where i live. Where/when do you read your copy of the shop-sa magazine? in my office – as soon as i can open it.

happy as


c r i m e a l e r t

crime alert

crime line crime StoPThe success of South africa’s anonymous crime tip-off services was showcased on an international stage at the annual conference of crime Stoppers international (cSi) in Montego Bay, Jamaica in October.

addressing over 200 delegates yusuf abramjee, head of crime line, said an increase in the number of tip-offs and the resulting successes (regarding crime) were due to civil society becoming more active. “crime line has led to 1 400 arrests and r41-million in seizures since it was launched four years ago. Media partnerships in South africa have assisted with the many successes,” he said.

recently, a campaign to track down aTM bombers led to nine arrests. abramjee said this shows that if everyone works together, a great deal can be achieved. “More campaigns to track down wanted criminals will be launched. Police have thousands of wanted on their lists and we need to highlight that and be the eyes and ears,” he said.

delegates at the conference praised the success of crime line and crime Stop saying the world could learn from South africa’s achievements. “crime no longer knows any borders. The world has become a small place and countries have to work closer together to fight the scourge. We are seeing an increase in corruption and we need to all stand up and say no to corruption and bribery,” said abramjee.

contact 08 600 10111 to report any

criminal or fraudulent activities you may be experiencing in the stationery industry.

fraudulent orderMark Weston of document excellence recently received a fraudulent order for 300 boxes of a4 copy paper with the following details on it:

elite investments cc, cK. no. 2010/008100/07, VaT. nO. 4550256319, 25 cnr ridgeweg & Boundary road, houghton Village, houghton, Tel: 011 494 5020 and fax: 086 606 2217 with the following email address: [email protected] and contact person Teddy on cell 073 827 1257.

Please be aware of these Vat and cK numbers that are being circulated.

fraudulent orderlouise Mohorich of World focus Technology recently received a fraudulent order for 160 boxes of rotatrim paper with the following details: fusion Printers cc, reg no 2009/002797/07, VaT nr 4600109500 (which belongs to Terex africa); Physical address: 171 harrington Street, Mitchelsplain 7785 (address does not exist), cell: 076 2275960, email: [email protected] / from a fortune Petersen, with the email address of [email protected].

Please be aware of these fraudulent or misrepresented details being circulated.

fraudulent ‘change of Bank detailS’ noticeSappi recently sent out an urgent memo to their customers regarding a recent fraudulently circulated notice of a change of their bank details.

despite a notice stating that Sappi has changed their bank details, the company would like to state that their bank details have nOT changed. Should you have even the smallest concern, please feel free to contact Sappi directly to verify their bank details on 011 407 8168 or contact darashini govender on [email protected].

levels.

By Gavin Moffat

PLATINUM SPONSORS:

keeping shop-sa members abreast of criminal and fraudulent activity in the

stationery and office products industry

GOLD SPONSORS:

SILVER SPONSORS:

to sponsor the Crime Alert page contact

011 880 1147

rePort crime [email protected]

www.turnitaround.co.za

C

M

Y

CM

MY

CY

CMY

K

Dymo - DPS.pdf 1 2011/11/21 9:21 AM

C

M

Y

CM

MY

CY

CMY

K

Dymo - DPS.pdf 1 2011/11/21 9:21 AM


c r e d i t r i s k

With the advancement of the technological age as well as the evolvement of credit law in our country over the past few

years, risk assessment is a lot easier for credit grantors. It is highly recommended that they take advantage of the simple procedures available to them to determine credit worthiness of a prospective customer which will also ultimately protect their business.

gone are the outdated modes of determining credit by way of contacting trade references. The most effective way in determining a customer’s credit worthiness is to conduct a credit history check on credit bureaus that are available – for example iTc or experian. not only do these credit bureaus give you an immediate glance as to whether a prospective customer has been ‘blacklisted’ but these checks also reveal pertinent positive information to the credit grantor as to

the consumer’s credit and payment conduct which will ultimately give the credit grantor a clear idea of what credit limit to grant the prospective customer and to make a more assertive risk assessment for the business.

in the debt recovery field – we make regular use of our subscription to the various credit bureaus and data bases available in order to trace defaulting debtors and to be able to accurately advise our clients as to the collectability of debts. for example, to determine whether the issuing of summons would be a viable option (i.e does the debtor have immovable property registered against its name, any judgments or default listings, permanent employment) and what used to take months to build a portfolio on a defaulting debtor, now can take just a few minutes.

With the introduction of the national credit act – the mode of simply using credit bureaus to blacklist a bad payer is now obsolete and consumers and credit grantors must now be made aware of the positive effects that such credit records can have for a consumer. it is based on the concept of

shared information within a controlled and regulated environment.

By accessing credit records you will be able to have access to a consumers account conduct over the past two years and in terms of regulation 17 of the national credit act the payment history of a consumer the past five years can be recorded.

One must remember however to have the consumer sign a consent form – allowing a prospective grantor to access their credit bureau information and to make the consumer aware this is the means which you utilise to determine credit worthiness.

a further mode that can assist the creditor grantor in assessing their risk exposure is to utilise industry concentrated databases as to defaulting debtors. This is a detailed topic which i will be discussing in our next article with special regard to the legal implications thereof.

There are various costs implications involved in subscribing to credit bureaus and it is advisable to contact a consultant at these credit bureaus to find a package that suits your needs. m

acknowledgment

lAuren Orritt is a legal advisor and owner of legal & debt Outsource Solutions and has been involved in the debt recovery business for 20 years. She

consults with suppliers, manufacturers and wholesalers within the industry assisting in reducing bad debts while attempting to avoid litigation and court involvement.

credit checks and risk assessment

In years gone by, many creditors were left to their own devices and placed at considerable risk in determining whether or not to grant a customer credit followed by having to decide on the credit limit that they should impose.

how credit bureau information and information sharing can assist your business.


a s s o c i a t i o n n e w s

a Thaba ya Batswana conference venue in Johannesburg exceeded expectations with resellers and suppliers at the event achieving a combined purchasing target of r3 850 000. This formed part of their theme for the event of ‘One in a Million’ where a challenge was set for resellers and suppliers to meet a target of r1 000 000.00. The conference included a formal dinner where aki annestasio, Talk radio 702 presenter, spoke of the rapidly changing environment and potential within the electronic age; as well as a members’ closed sessions where marketing strategies were discussed. “The conference saw a very positive turnout from industry suppliers as well as Office active resellers who closely interacted over the first day,” says garry Mccluskey, director for Office active dealer alliance.

StationerS Promote cancer awareneSS

More than 100 Pas and office managers from rustenburg attended a women’s lunch event hosted by Bhams Stationers, rexel Office Products and Pilot Pen in aid of breast cancer awareness in October. The event was held at the rustenburg golf club with guest speakers Marita Swart, care and support specialist at canSa in Brits’ and Priscilla Bouwer, winner of the OPSa/rexel Sa national Office Professional of the year spoke to the guests.

Parrot training centre offerS free training

Parrot Products recently completed installation of a range of six interactive whiteboards and interactive systems in their training centre in Johannesburg. a weakness in the industry identified by Parrot regarding interactive systems is the lack of knowledge teachers and training professionals possess but which is a requirement if users wish to gain the optimal use out of these products. The Parrot Training centre has been implemented to facilitate demonstrations and training sessions for their dealer base to ensure improved knowledge and application. To book a free demonstration on available units contact andre on 0861 262 737.

kolok SPonSorS van for reach for a dream

children

Kolok, a supplier of printer supplies and storage data, has empowered the Pretoria branch of the reach for a dream founda-tion, by sponsoring a 14-seater Toyota Quantum for the charity organisation in november. The van will be used by the foundation to transport children from hospitals and homes on outings to fulfill their dreams. On 8 november, the keys of the vehicle were handed over to yolande le grange, Pretoria branch manager of the reach for a dream foundation, by nazrana Bhorat, marketing manager for Kolok at the Kolok offices in Ormonde. On that day, children from the oncology ward at Baragwanath hospital, received happy meals and were taken for ice-cream and movies at Southgate. “Kolok is proud to sponsor the vehicle for this worthy cause. Our management and staff have a strong commitment towards serving the community and organisations like the reach for a dream foundation. it is a great opportunity and privilege for us to be a part of this initiative,” says Bhorat. Bronwyn feldwick-davis, national project

ShoP-Sa eventSan informative and fun filled evening took place on the 27 October in Kwazulu-natal when over 150 shop-sa members gathered at the riverside hotel in durban for their year end event. Salina govindsamy, of gavin gow incorporated, a firm of attorneys, delivered a presentation on the consumer Protection act and answered shop-sa member’s questions. eugene Kleynhans, executive director of shop-sa and david nkabinde, events manager of shop-sa, also attended the event. Kleynhans shared his vision with the regional committee before the event.

memBer eventS

office active conference a SucceSS

The third annual Office active dealer alliance conference held in October at

shop-sa would like to wish all its valued

members and readers a festive holiday season and

peace and goodwill for 2012. Please note the shop-sa offices will be closed between 23

December and 8 January.

V o l 9 6 - I s s u e 1

42

Third Page AD

s h o p s a m a g a z i n e42


37389 Jurassic Ark_REP.pdf 1 2011/11/10 9:06 AM

manager of reach for a dream, says they are grateful to Kolok for sponsoring the vehicle. “Our foundation is about inspiring hope and creating laughter for children with life threatening illnesses and these outings create much needed fun away from the hospital environment,” she says.

PeoPlerexel aPPointS new

agent

rexel Office Products have appointed Paul Van Vuuren as their new agent in Kwazulu-natal. Van Vuuren, originally from durban, is well known in the industry as he has worked for Mondi

Paper for the past 10 years as a national sales manager handling accounts such as Waltons and nashua. Before working for Mondi, Van Vuuren was a key accounts manager at Paperlink. he takes over from debbie Mclean who recently returned to ireland. “i am delighted to take up this new role on 1 January 2012 and look forward to working with my old customers and new ones alike,” he says.

winnerS of the rexel Punchline comPetition

Samuel Skei, of Tiger Brands and Shelley le roux of BSc Stationery seen receiving their prize of a gBc h220 laminator from rexel.

trefoil aPPointS BoteS

Owen Botes has been appointed national sales manager of Trefoil Manufacturing. Botes, who has more than a decade’s experience in the office products industry, comes from

Pentel Sa where he was also national sales manager. his background complements Trefoil Manufacturing’s focus on service delivery and they wish him success in his new position.

BuSineSS

office cluB memBer uPdate

ikhwezi lokusa Stationery & Promotions based in cape Town and rein Office Supplies, based in alberton have resigned as members

of Office club. if further information is required contact the Office club team on 011 794 4105. Office club extends a warm welcome to Walkden’s Stationery co. based in randpark ridge, gauteng, as their latest member to join Office club.

office national memBer uPdate

as a supplier to the Office national africa and its members, be advised that Prestige Office national is no longer part of the

Office national africa group. if you have any questions, contact ryan Bidgood on 011 704 0056.

act haS new look and feel

advanced channel Technologies (a.c.T.), supplier of information technology printer consumables and supplies, has rebranded alongside the celebration of their tenth birthday on 1 december. charnel hattingh, marketing manager for a.c.T., says management at the company felt it was an appropriate time to launch the new brand as the company has evolved from being a consumables only distributor to one that focuses on printers, consumables and accessories and the rebranding coincides with the launch of their new head office. “We wanted to reflect the freshness and energy our new strategy has

43

FULL PAGE

AD

dPals magnetic name pens are the fun new follow-up to the successful dPals phonesocks. Adding a twist to our popular pen format these quirky dangling pens have magnets that stick to all manner of suitable surfaces and feature a choice of seven cute dPet animals that kids will find truly irresistible…

… but it doesn’t end there! Using the unique code on the the product packaging enables

kids to bring their dPet to life at www.dpals.com – the fun-filled virtual world where they

can make new friends, chat, play games, dress up, explore and lots more!

Linking a retail product to a cool digital world created to enhance enjoyment of the

purchase not only makes sense but adds another angle to the traditional sales model – the

perfect product for the ever-growing generation of digital savvy kids as well as the older

gift buying audience, including parents and grandparents.

Floor Stand contains224 titles x 3 of each £0.83 (Retail £1.99)

Total: £557.76

To place an order please contact:

Paper Island Ltd

Tel: 01709 535401

Fax: 01709 731909

email: [email protected]

website: www.paper-island.com

PAPER ISLAND LTD 2 Denby Way, Hellaby, Rotherham, S66 8HR

0000

2542

1-R1

-101

0

dPals magnetic name pens are the fun new follow-up to the successful dPals phonesocks. Adding a twist to our popular pen format these quirky dangling pens have magnets that stick to all manner of suitable surfaces and feature a choice of seven cute dPet animals that kids will find truly irresistible…

… but it doesn’t end there! Using the unique code on the the product packaging enables kids to bring their dPet to life at www.dpals.com – the fun-filled virtual world where they can make new friends, chat, play games, dress up, explore and lots more!

Linking a retail product to a cool digital world created to enhance enjoyment of the purchase not only makes sense but adds another angle to the traditional sales model – the

perfect product for the ever-growing generation of digital savvy kids as well as the older gift buying audience, including parents and grandparents.

0000

2542

1-R1

-101

0

Floor Stand contains168 x 2 of each pen

To place an order please contact:decisions gifts ccTel: +27(0)11 462 8945fax: +27(0)11 462 [email protected]

V o l 9 6 - I s s u e 1

Half Page AD

44

44


C

M

Y

CM

MY

CY

CMY

K

PAPERMATE SHOP SA JANUARY 2012.pdf 1 2011/11/15 09:06:44 AM

ignited and hopefully we have achieved this with the new dynamic and modern brand. We are excited about the rebranding as it is important we send out the message that we are offering a broader solution to our customers,” she says.

ProductSBoStik launcheS caBle adheSive

Bostik has launched a new product of one solution adhesive for all cable installations to prevent customers from having unsightly cables indoors or outdoors. The new Bostik cable adhesive is a clear, strong, quick drying adhesive, ideal for sticking all types of cables to walls, ceilings, skirting’s and more. it is acid free and does not yellow with age. available at leading retail stores and stationery outlets nationwide, a 50ml tube sells for approximately r13 to r15. Visit www.bostik.co.za for more info or contact gabi at upfront Marketin at [email protected]. m

antaliS celeBrateS 10 Year

PartnerShiP with colour Planet

Management at antalis, distributors of graphic equipment and paper communication support materials, congratulated colour Planet, a litho printing company, on their 10 year anniversary in november. “We give our best wishes and congratulations to colour Planet on their 10 year anniversary. Over the last 10 years antalis have shared a common goal with colour Planet of having a partnership which leads to installations of the latest and best technology,” says Keith Solomon, director of antalis South africa. Mike dewar, managing director of colour Planet says litho printing has become more competitive and the last financial year has been tough for them, their clients and suppliers and they feel the best way to respond to this is to open up additional markets for business. “looking forward, we feel confident in the strategic decisions we’ve made, such as installing the Kodak nexPress, a digital production colour press with Print genius, that will put us in a better position to perform exceptionally when stronger economic times return,” he says. dewar adds their decision to choose the Kodak nexPress was based on the fact the equipment is not limited to one substrate and unlike many other engines, which require special digital

45

FULL PAGE

AD

wire mesh

go green

FiLing ACCessories

smALLs

KenzeL Distribution AnD trADing CC1 mACKenzie PArK, CAPitAL hiLL

392 Le roux Avenue, hALFwAy house, 1685

teL: +27 11 805 8899FAx: +27 11 315 7933

www.KenzeL.Co.zA

Kenzel_advert.indd 1 2011/11/16 10:01 AM

BANNER AD46


stock, this colour press does not. “The support and guidance we receive from the antalis team has been exemplary over our many years of working together,” continues dewar. Solomon adds he would like to thank colour Planet, on behalf of the extended antalis team, for being such an outstanding customer, long may our partnership last.

SamSung extendS kolok’S Product Portfolio

Samsung electronics, a technology company, has announced their partnership with Kolok, distributor of computer and consumable products for the South african region. Through this agreement, Kolok will now not only be responsible for the distribution of Samsung consumables in South africa and across Southern africa but also becomes a hardware distributor covering Samsung printers, notebooks and monitors as part of their South africa portfolio. Samsung electronics recently launched Samsung Business, a sub-brand of Samsung electronics focused on bringing together the company’s business offering with new and exciting products. Sylvester Moyo, national channel manager at Samsung South africa says that Kolok, has been an authorised Samsung consumables distributor in South africa for two years and have provided Samsung with the very best in distributor relations - taking their product into the market professionally and with great success. “This coupled with their national footprint and 45 years of experience makes for a solid partnership where their values of delivery and commitment align well with the Samsung brand,” he says. allan Thompson, managing director at Kolok says their aim is to develop and utilise technology that ensures they remain industry leaders. “This partnership with Samsung Business is another way we are able to do this. Samsung offers a wide range of high end, innovative business products that meet the needs of our customers and as a result, align well to our business strategy and philosophy,” he says.

uPcoming induStrY eventS

9 – 12 January 2012Hong Kong International Stationery FairThis event will be held at the hong Kong convention and exhibition centre. for information go to www.hkstationeryfair.com.

30 January 2012The European office Products Awards Presentation Dinner, Germany recognising flair, innovation, professionalism and success.The OPi awards give companies a unique platform to promote their achievements. Winners will be announced at the dinner to be held during the annual Paperworld exhibition in frankfurt. for information log onto www.opi.net.

10 – 13 January International Consumer Electronic Show, USAThe international consumer electronic Show (ceS) is an educational forum to help companies expand their businesses and understand new technology taking place in las Vegas. approximately 200 sessions to discuss industry trends and 500 expert speakers. for information log onto www.cesweb.org.

28 to 31 January 2012Paperworld, frankfurt, germany. Paperworld, the world’s leading fair for paper, office supplies and stationery products for private and business use which sees over 51 000 trade visitors from around the globe.

28 to 31 January 2012 Creativeworld, Frankfurt, Germany.

The world’s biggest trade fair for the creative sector focussing on the hobby, crafts and artists’ requisites segments.

Jan – Nov 2012Achieving Customer Service Excellence This two day course is held by Siyanqoba Seminars in Johannesburg, Pretoria, cape Town and durban and costs r3750. contact Siyanqoba Seminars on 0861 986 986.

Jan – Nov 2012 Essential Finance This two day course is also held by Siyanqoba Seminars in Johannesburg, Pretoria, cape Town and durban and costs r3750. contact Siyanqoba Seminars on 0861 986 986.

Jan – Nov 2012 Managers Development Programme This three day course is held by Siyanqoba Seminars in Johannesburg, Pretoria, cape Town and durban and costs r6950. contact Siyanqoba Seminars on 0861 986 986.

13 January 2012The Corporate Governance Seminar with Professor Mervyn King Join Professor Mervyn King for a one day seminar in durban, where he will unpack everything needed for good corporate governance in business. it includes lunch and refreshments and costs r3 750 per delegate. contact 011 880 4808 or [email protected].

18 Feb – 1 March 2012EuroCIS 2012, Germanyinformation technology solutions, systems and innovations that will be exhibited at eurociS 2012 include checkout solutions, payment systems, inventory control, supply chain management and security systems. for information go to www.eurocis.com or contact Morgana van niekerk on +27 011 486 2775 or [email protected].


p r o d u c t s h o w c a s e

the lateSt innovation from Bantex iS the “inSPiration through colour” communication Platform.This initiative is targeted to the B2B consumer to inform the office worker of the importance of creating an organized environment by effective filing methods, the availability of the many filing accessories and how to enhance their working area. colour affects every moment of our lives and although often unconscious, has a big emotional impact on all of us. Bantex has partnered up with icaP, document warehouse, dictum Publishers, OPSa, numerous Pa forums in major corporations and consumer print media plus more, to communicate the Bantex 2 Business campaign.

tel: 011 473 9800


website: www.bantex.co.za

a file-a-Punch

The perfect tool for helping you keep your filing up-to-date. it’s a paper punch that also acts as the paper compressor in your lever-arch file. it is so small and thin it can also be kept in your pencil case or handbag for use when you need it. ideal for students, accountants or anyone who is constantly filing documents.

tel: 082 820 9379


www.fileapunch.co.za

tel: 011 284 0300

www.koloksa.co.za

Bell Studio 4000

• 50 name and number directory• caller display with up to 40 number calls list call waiting• 10 last number redial• choice of base and handset

contact lyn van den Berg for more info.

tel: 011 262 1400

ultimark - Big StamPS in a flaSh

When you need a large self-inking stamp opt for ulTiMarK. Just press and print! it’s that simple with ultimark pre-inked stamps. you don’t need a separate stamp pad because the ink is in the stamp. crisp, clean & neat. re-inkable when required. rS&e as always, first to bring you new technology. ‘flash’ by ulTiMarK.

V o l 9 6 - I s s u e 1 s h o p s a m a g a z i n e 48


tel: 086 111 4407

www.aztradingcc.co.za

the koBra range of trimmerS and cutterS

imported from italy, the range of cutters, a4-a0, cater for medium and small business requirements.

az Trading facilitates the presentation, protection, precision cutting and safe disposal of your confidential data and documents by supplying top quality office machines and consumables.

tel: 086 111 4407

www.aztradingcc.co.za

the dSB range of ShredderS & BinderS

imported from the far east, the range of office shredders and binders cater for large, medium and small business requirements.

az Trading facilitates the presentation, protection, precision cutting and safe disposal of your confidential data and documents by supplying top quality office machines and consumables.

tel: 011 334 0657


falcon-tech taBlet/noteBook carrierS

Keep your Tablets, laptops and notepads protected in one of the new carriers now supplied by falcon Products.

available in different shapes, finishes and sizes to suit individual requirements, these items are a must have for professional people on the go.

tel: 011 453 7012/9439 /

fax: 011 454 4995/3758


maxStamP with reverSiBle ink Pad

get double the number of impressions with our unique reversible ink pad.all our ‘flip pad’ stamps are made of recycled materials.



national call centre number: 0861 262 737

fax: 011 615 2502

www.parrotproducts.biz


fax: 011 615 2502



fax: 011 615 2502



fax: 011 615 2502


Parrot interactive whiteBoard SYStem iw2000

• hard coated polyester surface Touch Panel – 1675*1275mm• finger and/or pen touch sensitive technology• Pre-programmed buttons on the left and right sides of the board for quick write and erase• e Board stand – optional extra• Three hour training session provided (per site) – free of charge• One year warranty• Suitable for permanent mount in a classroom or boardroom


• Mobile• Transform any flat surface into an interactive Whiteboard• use with Stylus e Pen• infra-red Technology• Three hour training session provided (per site) - free of charge• One year warranty• ideal for travelling presentations

Parrot liquid ink highlighterS

Parrot’s new liquid ink highlighters ensure consistent liquid flow. non fading ink, copier an fax friendly.

available in a card of 4 in pink, orange, yellow and green

Parrot glaSS Board marker

not only suitable for glass Boards – can also be used on windows, chalk Boards, Black Boards and Whiteboards. Simply erase with a wet cloth.

available in a card of 6 bright colours. Pump action ink flow ensures writing consistency.



tel: 011 226 3300 fax: 011 837 9489

web: www.rexelsa.co.za

tel: 011 226 3300 fax: 011 837 9489


tel: 011 226 3300 fax: 011 837 9489


rexel auto+ 250x automatic feed Shredder

launching in 2012, this small office shredder incorporates reliable roller based auto feed technology for infrequent bulk shredding. automated shredding of up to 250 fastened sheets (80gsm) in one fill. includes Mercury anti-Jam technology when manual feeding of up to 8 sheets. Staples and paperclips do not need to be removed. Security level S3 which confetti cuts paper into 4x40mm pieces (1 a4 into 400 pieces). includes a 4 digit pin code lock for secure, walk away shredding. Self cleaning cutter prevents paper build up. Very quiet and auto power shut off saves energy. Other features include thermal overload protection and indicators for cool down, door open/bin full and check paper. Simply STacK, ShuT, gO! Shredding made easy!

gBc c20 comBBinder PluS 200 free Binding coverS!

gBc’s new range of comb binding machines feature low punch force technology, to reduce punching effort by up to 50% for increased productivity. The gBc combBinder c20 is a simple and intuitive office binding machine that is ideal for everyday medium office use. it features the unique Quickstep Workflow guide to lead users instinctively through the whole process using colour coding and images, enabling novices and expert binders alike to achieve perfect results every time. Punch capacity: 20 (80gsm) sheets. Binding capability: 330 sheets. 2 year Warranty. get 200 free binding covers with the c20, while stocks last!

gBc highSPeed h318 a3 laminator PluS 100 free PoucheS!

gBc’s highSpeed h318 a3 laminator combines gBc Sureflow anti-Jam performance and highSpeed throughput of 500mm/min to make lamination stress free and highly productive. Perfect for small to medium–sized office environments with medium usage where time and productivity is of vital importance. h318 is currently the fastest 2 roller laminator on the market featuring auto shut off in only 30 minutes. Buy one now and get 100 free pouches, while stocks last!


fax: 011 615 2502



• 65” lcd Touch Panel – 1428*803mm• finger and/or pen touch sensitive technology• Built in multi touch functions under Windows 7 and Windows XP• Three hour training session provided (per site) – free of charge• One year warranty• Suitable for permanent mount in a classroom or boardroom ( this system should be

mounted on a concrete wall)



Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

maPed twiSt and flex rulerS.

027900 Twist and flex 30cm rulers Phlates and PVc free.Bend and Twist any way you want and it returns to it’s original shape.

maPed color’PePS colouring PencilS 12’S

183212 Triangular in shape for better grip 2,9mm Soft & resistant lead Plus free Pencil Sharpener.

maPed kidS and learning SciSSorS

037800 Kiddicut 12cm fibreglass Scissors do not cut Skin or hair.037910 Koopy 13cm learning Scissors with automatic spring opening to assist little hands.

maPed SharPner and eraSer comBo’S 2 in 1

048010 astro 1 hole sharpeners and eraser combo and 048110 Mondoo Sharpener and eraser combo neW frOM MaPed.



maPed StudY comPaSS

119410 Study compass with Pencil in a universal holder with metal legs.

maPed freewriter

226614 freewriter Mini gel Pens. luminous Black Blue and red fluid gel Technology. neW frOM MaPed

maPed creative SciSSorS

601005 creative Scissor 5 blade set,to cut paper and board 40g – 250g.includes Scissor Body and interchangeable Blades. neW frOM MaPed

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

Tel: 011 677 0000 • Fax: 011 677 0018

www.silveray.co.za

maPed drawing Set

897118 drawing Set with left hand graduatio for left handed People. neW frOM MaPed



h.o.: tel: 032-459 2820 / fax: 032-459 3255

e-mail: [email protected]

h.o.: tel: 032-459 2820 / fax: 032-459 3255


h.o.: tel: 032-459 2820 / fax: 032-459 3255


h.o.: tel: 032-459 2820 / fax: 032-459 3255


marlin Silver thumBtackS 100’S BliSter Pack 11mmMarlin adds a new convenient pack size to its range of thumbtacks• Convenientpacksize• Multi-purpose• Excellentvalue• Idealforoffice,homeandschool

marlin PaPer cliPS BliSter PackS aSSorted SiZeSMarlin introduces three new popular pack sizes of paper clips • Availableinassortedcoloursandsizes• 33mmX100’SAssortedcolours• 33mmX100’SSilver• 50mmX50’Ssilver• Suitableforhomeandofficeuse• Excellentvalue

marlin retractaBle Ball Pen 3’S Blue, Black and aSSortedalways have a back-up with Marlins multi-pack range of ball pens • Availableinpacksofblue,blackandassorted• convenientpacksize• Finger-gripforcomfortablewriting• Excellentvalue• Idealforoffice,homeandschool

marlin ring reinforcerSMarlin introduces a very popular item to its extensive range of office stationery• Convenientlypackedin144’s• Strengthenpunchedholesandextendthelifeoffileddocuments• Protectagainstdamagewhenturningpages• IdealfordocumentsfrequentlytakeninandoutofRingbinderfiles• Excellentvalue• Idealforoffice,homeandschool

BANNER AD54

ADDING MACHINE RollS, PoINToF SAlE AND MACHINE RollSBond and thermal rolls, fax, adding machines,

cash registers, calculators and telex.

BSC Stationery - Treeline

Palm Stationery ManufacturersPaperGeni RotundaSSC - Croxley

ADHESIVES, GlUES AND SPRAYSGlue sticks, sprays and pastes.

Beswick office Products - 3L

BSC Stationery - Treeline, Bantex, BIC, Bostik,

Ponal, Pritt, Pentel, Faber Castell, Staedtler

Freedom Stationery - Marlin

SSC - Penguin offi ce paste, wood glue,

padding compound, UHU glue sticks, super

glue, clear glue, Leeho glue sticks.

ADHESIVE NoTESPaper and film, sticky notes.

3M SA PTY ltd - Post-it ®

BSC Stationery - Stick ‘n Notes

SSC - Sellonotes

ART, CRAFT, GRAPHIC ANDDRAWING MATERIAlSPaints, paint brushes, clays, gummed paper

technical drawing accessories, glitter glue and

oil pastels.

Beswick office Products - Fiskars, Sandylion,

Scrapbook adhesives

BSC Stationery - Treeline, Pentel, Pilot,

Henkel, Bostik, Staedtler, Faber Castell

CTP Stationery - A4 coloured poster boards

Faber Castell - Comprehensive range


Max Frank - Uni, Artline

Pentel S.A (Pty) ltd. - Oil pastels and

watercolour paint

Pilot Pen SA - Pilot SC-FF Paint markers: gold,

silver and white

SSC - Croxley, Pelikan, Penguin drawing inks,

Stabilo Carbothello, Rotring Technical

BAGS AND CASESSchool bags, gift bags, chair bags and pencil

cases.

Bantex - Moulded pencil cases

BSC Stationery - Treeline, Penflex, Gotcha,

Staedtler, Bantex

Flip File - Business cases.

Freedom Stationery - Space Case and Marlin

Kolok Unlimited - Kenton laptop bags and

backpacks

Rexel office Products - Kensington

BATTERIESBatteries and battery chargers.

BSC Stationery - Eveready

Nikki Distributors - Duracell Batteries

Nikki Distributors - Energizer Batteries.

BIN RANGEBig and small metal, plastic and wood range.

Bantex - Waste paper bins

Krost office ProductsSSC - Stephens.

BINDING ACCESSoRIESBinding covers, binding elements, leather

boards, clear and frosted sheets.

AZ Trading - Comb, Wire, Thermal & Covers

Beswick office Products - Fellowes

BSC Stationery - Treeline, Rexel, Bantex

CTP Donau - Donau files and slide binders, A4

poster board

Parrot Products - Parrot Comb Binding

Machines

Rexel office Products - Rexel and GBC

SSC - Esselte

BINDING MACHINESBinding machines and thermal binding.

AZ Trading - Comb, wire and dual


Martin Yale Africa - Binding Machines

Parrot Products - Parrot Comb Binding

Machines

Rexel office Products - GBC and Rexel ranges

W Vos & Company - Renz.

BoARDSNotice, chalk, flip chart, white boards and

accessories.

BSC Stationery - Bestboards, Pentel, Pilot,

Artline, Penflex

CTP Stationery - Flip Chart Pads

Hortors Stationery - Legal Notices i.e. Basic

Conditions & OSH Act and Leave and Absence

Chart


Max Frank - Artline Flipchart Markers, Artline,

Maxi whiteboard markers

Parrot Products - Full range of boards and

accessories. Custom boards printed to your

specification.

Rexel office Products - NOBO whiteboards,

pinboards, easels and accessories

SSC - Croxley, Legamaster, Edding

BooK CoVERSBantex - Book Covers

CTP Stationery - Poly Prop Donau heavy duty

covers

Empire Toy & Stationery - Butterfly paper

Freedom StationeryGordon’s Productions - Magic cover self

adhesive book and file covers (2m rolls, A5,

A4, ring binder, lever arch)

Grafton Paper ProductsPalm Stationery Manufacturers - brown paper

rolls, poly rolls, gift-wrap

SSC - Tenza, Clearseal, Croxley

BooKS AND PADSHard cover books, exercise books, jotter,

pads, plain and printed books, sketch

pads and drawing books.

Bantex - Hard and soft cover noted range

BSC Stationery - Treeline

CTP Stationery - Impala and premier

books and pads

Freedom Stationery - Manufacturers

Hortors Stationery - Legal registers

Impala Vuwa Stationery ManufacturersPalm Stationery ManufacturersPower Stationery - Powerstar

SSC - Croxley, Lion Brand, Tudor,

Sparrow

BoXES AND CARToNSCTP Stationery - Archiving Systems

Tidy Files

CAlCUlAToRSHand held, desk top and printing.

BSC Stationery - Treeline, Kaiser, Sharp

Freedom StationeryKolok Unlimited - Distributors of HP and

Canon calculators

Nikki Distributors - Truly calculators

Power Stationery - Powerstar

Rexel office Products - IBICO

SSC - Texas Instruments, Texet

b u y e r ’ s g u i d e

BANNER AD55

CAlENDARSCTP Stationery - Diaries assorted sizes

SSC - Sasco year planners.

CAllIGRAPHYMax Frank - Artline

Pilot Pen SA - Calligraphy pen

SSC - Rotring, Manuscript, Sheaffer

CARBoN PAPER AND FIlMSSSC - Pelikan Ultrafilm, Interplastic, Plenticopy.

CASH BoXESChiswick Stationery & Crafts - Quality cash boxes

SSC - Helix

CD’S, DVD’S AND DISKETTESMagnetic media / data media CDs, DVDs,

diskettes, holders and covers.


Kolok Unlimited - Distributors of Sony audio and

video access, Verbatim, Memorex CDs, DVDs,

HP media, Protech, Epson and Canon speciality

media

Pilot Pen SA - SCA-EFCD-BG CD marker

ClIP BoARDSPVC, PP, masonite and executive.

Bantex - PVC and moulded plastic

CTP Stationery - DONAU brand

Parrot Products - Masonite and whiteboard

SSC - Croxley, Esselte

ClIPS, FASTENERS AND PINSPaper clips, office pins, badges, file fasteners,

fold back clips, paper binders, paper fasteners

and treasury tags.

Bantex - Paper clips


Grip BindersSSC - Croxley, Lion Brand, Esselte, Helix

Essentials, Stephens, Penguin

Tidy Files

ColoURING BooKSEmpire Toy & Stationery - Empire books


CoMPUTER ACCESSoRIESComputers, mouse pads, software, keyboards,

computer cleaner and hard drives.


Kolok Unlimited - Distributors of Manhattan True

Touch Mice (wireless, infrared, USB, scrolling

etc.), keyboards (wireless, infrared, multimedia,

roll-up etc.), monitors, hubs, printer cables, USB

cables, keypads, web cams and graphics tablets,

as well as the NU range of internal and external

drives.

Krost office ProductsPyrotec - Tower Inkjet-laser labels, business cards

and photo paper

Rexel office Products - Kensington Computer

Accessories

CoMPUTER ClEANINGBeswick office Products - Fellowes

Pyrotec - Tower computer cleaning range

Kolok Unlimited - Computacare

CoMPUTER CoNSUMABlESCTP Stationery - Full range of DONAU files

Impression Management - see printer

consumables

KMP - for computer consumables

Kolok Unlimited - Distributors of HP, Epson,

Lexmark, Canon, Oki, Tally, Seikosha, Panasonic,

Brother, Olivetti, Minolta, Kyocera, Penguin

consumables

Redfern Print Services - Redfern inkjet/laser/

copier labels and a full range of stationery labels

CoMPUTER HARDWAREKolok Unlimited - Distributors of Lexmark, Oki,

HP, Canon and Epson hardware range (printers,

scanners, digital cameras and projectors)

CoRRECTIoN (SEE ERASERS,ERASING / CoRRECTIoN FlUIDS)CRAYoNS AND CHAlKSBSC Stationery - Treeline, BIC, Henkel, Faber

Castell, Staedtler

Faber Castell - Wave crayons and pastels


Jax Classics - Crayons and industrial markers

SSC - Croxley, Jovi, Stabilo, Penguin

DESK SETS AND ACCESSoRIESBlotters, letters trays, letter openers, waste bins/

baskets, desk organisers and cubes holders.

Bantex - Comprehensive range - moulded plastic

BSC Stationery - Treeline, Bantex


Krost office Productsledger Systems - Falcon Products

Rexel office Products - Rexel Eco Range

SSC Stationery - Rolodex.

DIARIES, PlANNERS AND oRGANISERSDiaries, desk calendars/blotters, homework

diaries, legal diaries and personal organisers and

refills.

CTP Stationery - CTP Brand

Hortors Stationery - Legal diaries

Rexel office Products - NOBO planners, refills

and T-card kits

South African Diaries - For all your diary needs

DICTATIoN - TRANSCRIPTIoNDictation, transcription and meeting recording.

Powerhouse Dictation for Phillips - Dictation,

transcription, meeting recording, mini-tapes, foot

pedals, accessories

DRAUGHTING AND DRAWINGoFFICE SUPPlIESCTP Stationery - A4 Poster Boards

Pilot Pen SA - Pilot S-WDR drawing pen

SSC - Croxley, NT Cutters, Pelikan and Penguin

Drawing ink, Maped, Rotring Technical, Helix

EMBoSSERS AND ENGRAVINGCustom engraving and laser engraving.

Jax Classics - Custom engraved wax stamps

Rubber Stamp & Engraving Co - Ideal & Trodat

Embossers (pocket, desk and electronic), Trotec

ENVEloPES AND MAIlINGEnvelopes, bubble, mailing tubes and franking

machines.

BSC Stationery - Leo Envelopes, Jiffy

CTP Stationery - Commercial envelopes

Global envelopesGrafton/StarMerpak envelopesPaperGeniSSC - Croxley, Lion Brand, Bespoke and Standard

ERASERS AND ERASING/CoRRECTIoN FlUIDSErasers, correction pens and tapes.

BSC Stationery - Treeline, BIC, Artline, Faber

Castell, Pentel, Pilot, Staedtler, Pritt


Max Frank - Uni

Pentel S.A (PTY) lTD - Hi-Polymer and Ain

eraser, correction tape and pens

Pilot Pen SA - Correction tape

s e e p a g e 6 0 f o r c o n t a c t d e t a i l s

BANNER AD56

SSC - Penguin correction fluid and pens. UHU

correction roller and bottle. Helix, Maped,

Pelikan,

Penguin, Croxley erasers

FAX Roll MANUFACTURERSPalm Stationery Manufacturers

RotundaSSC - Croxley

FIlES AND FIlINGArch lever, accessible files, computer binders,

ring binders, suspension files.

African Filing Systems - Top retrieval filing and

arching products

Bantex & Viking - All filing and storage

BSC Stationery - Treeline, Bantex Mobifile

CTP Stationery - Full range of quality DONAU

brand

File-A-Punch cc - supplier of a paper punch

witch fits into a file

Flip File - Executive display files, expanding files,

Document folders, dividers

Freedom Stationery - Edo / Unifile

Grafton/StarKolok Unlimited - Avery Eurofolios and

Euroboxes

Palm Stationery Manufacturers - Polypropylene

ring binder files, techno file products

Pentel S.A (Pty) ltd. - Display book Vivid,

document file, clip file and presentation file

Rexel office Products - Prima and Rexel ranges

SSC - Croxley, Esselte, Pendaflex suspension

files,

Twinlock filing systems

Tidy Files

FolDERSBoard folders, carry folders, filing pockets, kraft

folders (straight cut/5-cut), plastic book

covering,

secretarial folders and quotation folders.

BantexBSC Stationery - Treeline, Bantex

CTP Stationery - DONAU Brand


Palm Stationery Manufacturers - Techno file,

View file

Rexel office ProductsSSC - Croxley, Esselte

Tidy Files

FoRMS - lEGAl AND MISCEllANEoUSHortors Stationery - complete range of custom,

company, miscellaneous, magisterial, etc.

FURNITURE - oFFICE & SCHolASTICOffice furniture, light tables, school chairs,

desks, shelving and equipment.

Krost office Products - accessories

New Era office cc - Specialising in all office

furniture desks, chairs, credenzas, boardroom

tables, etc

GUIlloTINES AND TRIMMERSGuillotines, trimmers, blades, repairs and

services

AZ Trading - Kobra, repairs to all makes

Beswick office Products - Fellowes, Vivid

Martin Yale Africa - Intimus, Martin Yale

Rexel office Products - SmartCut and

ClassicCut

SSC - Dahle

W Vos & Co - Ideal

INDEX TABBING AND DIVIDERSDividers board, PP, PVC, index tabs and press

tabs.

3M SA - Post-it flags, Flag pen and highlighter

Bantex - P.P and Manilla board

Beswick office Products - 3L

BSC Stationery - Treeline, Bantex, Flip File

CTP Stationery - DONAU Brand board and P.P

Flip File - Index Tabs, Flip tabs


Grip BindersRexel office Products - Rexel, Mylar and Prima

board

SSC - Croxley, Esselte

INKSJax Classics - Lumber and field marking ink

KMP - for computer consumables.

Max Frank - Shachihata, Artline

Rexel office Products - Numbering machine ink

Rubber Stamp & Engraving Co - Trodat, Noris

fastdry, security, numbering, franking. Laundry.

SSC - Pelikan, Penguin stamp pads and inks,

Rotring, Sheaffer

lABElSBlue border, computer - inkjet and laser.

BSC Stationery - Treeline, Tower, Midmadex


Pyrotec - Tower stationery, inkjet-laser labels

Redfern Print Services - Redfern Inkjet/laser/

copier labels and a full range of stationery labels

Tidy Files

lABEllING MACHINESlabelling machines.Kemtek Imaging Systems - Distributor of Brother

P-Touch Labelling System

Kolok Unlimited - Distributors of OEM, Avery and

Penguin inkjet and laser labels

SSC - Dymo, Herma

lAMINATING MACHINESAZ Trading - Speedlam and Lami-Ace


Kolok Unlimited - Galaxy

Martin Yale Africa - Fujipla

Parrot Products - Parrot A4 and A3 Laminators

Rexel office Products - GBC and Rexel ranges

W Vos & Co - PEAK & Renz.

lAMINATING PoUCHES AND MATERIAlSAZ Trading - A2 down to ID and small pouches


Kolok Unlimited - Penguin

Martin Yale AfricaParrot ProductsRexel office Products - Rexel and GBC.

lEGAl STATIoNERYHortors Stationery - All legal registers, forms,

diaries etc

lETTER oPENERSSSC - Maped, Croxley

lETTER TRAYSBantex & VikingKrost office ProductsSSC - Croxley, Twinlock, Maped, Disa, Stephens.

looSE lEAF lEDGERS, SHEETS, INDEXESSSC - Croxley, Twinlock.

MAIlING TUBES (ALSO SEE ENVELOPES AND MAILING)

CTP StationerySSC - Croxley

MARKERSBSC Stationery Sales - Treeline, Collosso, Penflex,


BANNER AD57

Artline, Maxi, Pentel, Pilot, Bic

Faber Castell - Permanent and non permanent


Interstat Agencies - Edding

Jax Classics - Paint markers and industrial

crayons

Max Frank - Artline , Maxi, Uni

Parrot Products - White board, permanent and

OHP markers. Wide range of highlighters

Penflex - White board, flipchart, permanent

markers, highlighters

Pentel (Pty) ltd. - Maxiflo, white board marker

and paint marker

Pilot Pen SA - Pilot SCA-VSC-BG permanent

marker, Pilot WBMA-VBM-BG white board marker


Rexel office Products - NOBO white board markers

SSC - Croxley, MonAmi, Carioca, Pelikan,

Penguin, Stabilo Boss, Stabilo Swing, Sharpie

MATHEMATICAl GEoMETRY SETSAND ACCESSoRIESFreedom Stationery - Marlin

SSC - Croxley, Helix Oxford, Maped, Rotring

MINUTE AND GUARD BooKSHortors Stationery - Company registers, minute

books and other legal registers

ledger Systems - Falcon products

SSC - Croxley

NUMBERING MACHINESRexel office ProductsRubber Stamp & Engraving Co - Reiner Dater/

Numberer (manual/electronic), Trodat

oFFICE ERGoNoMICSBeswick office Products - Fellowes Back/Wrist/

Foot support; Notebook riser stand

Rexel office Products - Kensington copyholders,

risers, footrests, wrist support and Rexel range

of electric staplers and punches which reduces

chances of RSI (repititive strain injury)

oVERHEAD PRoJECTIoN ANDACCESSoRIES3M SA (Pty) ltd. - Overhead film, transparency,

multimedia

Kolok Unlimited - Penguin OHP Film

Max Frank - Artline

Parrot Products - Data Projectors, OHPs, screens

and rear projection film

Penflex - Penflex Overhead projector pens

Rexel office Products - NOBO

SSC - Stabilo, Penguin.

PAPER AND BoARDPaper, board and cube refills.

Antalis South Africa - Office paper solutions

Bantex - Cube refills

BSC Stationery - Apex Paper - Typek, Rotatrim

CTP Stationery - DONAU A4 poster boards

Empire Toy & Stationery - Butterfly paper

Freedom StationeryGrafton/StarKolok Unlimited - Distributors of HP, Epson,

Canon, Lexmark, Penguin and Avery

Palm Stationery - Technotrim - A4 photocopy/

printing paper

Rexel office Products - Prima

SSC - Croxley

TRIBE - TRIBE Inkjet Paper and Film

PAPER FolDING MACHINESMartin Yale AfricaW. Vos & Co - Ideal

PENCIlSLead pencils, mechanical pencils and colour pencils.

BSC Stationery - Treeline, BIC, Faber Castell,

Pilot, Pentel, Uni, Staedtler, Henkel

Freedom Stationery - Marlin / Edo

Max Frank - Uni

Pentel S.A (Pty) ltd - Hotshot, Mechanical

Pencil, Techniclick Pencil.

Pilot Pen SA - Technical Pencil, Progrex Pencil


Rexel office Products - Rexel HB & Derwent

SSC - Croxley, Stabilo, Rotring, Sheaffer

PENCIl lEADSChiswick Stationery & Crafts - Sharp/Shine leads

Faber Castell - Extensive range, beginner to artist


Max Frank - Uni

Pentel S.A (Pty) ltd - Ain lead, standard lead -

various grades

Pilot Pen SA - Pilot Be Green lead

SSC - Croxley, Rotring

PENCIl SHARPENERSFreedom StationeryPower Stationery - Powerstar

SSC - Croxley, Carl, Dahle, Maped, Helix

PENSBSC Stationery - Treeline, BIC, Faber Castell,

Pilot, Pentel, Uni, Staedtler, Henkel, Lexi, Penflex

Faber CastellFreedom Stationery - Marlin and Edo

Max Frank - Artline, Maxi, Uni

Penflex - Penflex ballpoints and rollerballs

Pentel S.A (Pty) ltd - Superb Ballpoint, Energel Pen

Pilot Pen SA - Pilot ball point BPS, Pilot acroball,

Pilot gelink rollerball, Pilot liquidink roller, needle

Point, Pilot frixion rollerball


SSC - Sheaffer, Pelikan, Stabilo, Rotring, Penguin,

Parker, Waterman, Papermate

W Vos & Co - Lamy

PEN CARBoN BooKSSelf carbonised books and pen carbon books.

BSC Stationery - Treeline, RBE



SSC - Croxley

PERSoNAl STATIoNERYBantex - Telephone Management, Conference

and Filing

CTP Stationery - Home office and personal filing

system, diaries

Grafton/StarSSC - Croxley, Basildon Bond, Tudor and Lion brand

Tidy Files

PlANNING BoARDS ANDACCESSoRIESParrot Products - Range of year planners, term

planners, maps and in/out boards. custom printed

boards designed to specification.

Pilot Pen SA - Pilot line tape and pilot magnets

Rexel office Products - NOBO planners

SSC - Croxley, Sasco

PoINT oF SAlE PRINTER RollSPaperGeniRotunda.

PRINTERSKolok Unlimited - Distributors of Epson, Lexmark,

Canon, HP and Oki printers

PRINTER CoNSUMABlESCartridge.co.za - Distributors of original


BANNER AD58

cartridges, HP, Dell, Canon, Lexmark, Epson,

IBM, Kyocera, Minolta, Panasonic, OKI, Tally,

Samsung 100% compatible cartridges

Impression Management - Manufacturers

and distributors of 100% brand new generic

and compatible inkjet, laser toner cartridges

including

Prinart, Q-ink, Sanchi, Oliser. Also

manufacturers of inkjet refilling machines,

bulk inks and recycler supplies

KMP - For computer consumables.

Kolok Unlimited - Distributors of HP, Epson,

Lexmark, Canon, Oki, Panasonic, Brother,

Olivetti,

Kyocera, Seikosha, Tally, and Minolta

consumables; Fujitsu, Citoh and Penguin

PaperGeniRoyce Imaging Industries - Remanufacturers

and suppliers of inkjet and laser cartridges

Technical Systems Engineering - Suppliers

of quality compatible cartridges and bulk

inks for Epson, Canon, Lexmark, HP and

Samsung

PUNCHES AND PERFoRAToRSBantex - Plastic and Metal

Beswick office Products - Kangaro

BSC Stationery - Treeline, STD, Bantex,

Rexel


Krost office ProductsParrot Products - Parrot range of punches

Rexel office Products - Rexel

SSC - Uno, Rapid, Maped, Lion Brand

RUBBER BANDSSSC - Croxley

RUBBER STAMPSAquarius Media Supply - MaxStamp range

and accessories

Chiswick Stationery & Crafts - Clear stamp

designs, crafts ink pads

Jax Classics - Wax stamps and sealing wax

Max Frank - Schachihata X Stampers

Rubber Stamp & Engraving Co. - Trodat

RUBBER STAMP MANUFACTURINGEQUIPMENTAquarius Media Supply - Flash Machine 251

Rubber Stamp & Engraving Co - AZ Liquid

polymer, TROTEC laser engraver, flash system

RUlERSChiswick Stationery & Crafts - Stainless steel

rulers


Penflex - PENFLEX rulers

SSC - Croxley, Disa, Rotring, Helix Shatterproof

SCHolASTIC SUPPlIESBantex and Faber CastellBSC Stationery Sales - Treeline

CTP StationeryEmpire Toy & Stationery - Butterfly

Flip File - Flip File display books A5, A4, A2, A3

Freedom Stationery - Marlin and Edo

Gordon’s Productions - Contact paper

woodgrain,

marble, pattern designs, magic covers BTS clear

and coloured self adhesive paper. (2M rolls, A4

and Lever Arch). Also available plastic coated

brownkraft and precut polythene covers.

Grafton Paper ProductsImpala Vuwa Stationery ManufacturersMax Frank - Artline, Maxi, Uni

Palm Stationery ManufacturersParrot Products - chalk boards/slates


Pyrotec - Tower Adhesive Book Cover 45cm x

2m

SSC - Croxley, Pelikan, Penguin, Stabilo, UHU,

Maped, Helix, Lion Brand

SCISSoRS AND CUTTERSFreedom Stationery - Marlin

SSC - Maped, Sister, Croxley, Disa

SCRAPBooKINGScrapbooking accessories and photo albums.

Beswick office Products - Fiskars, Sandylion,

Scrapbook Adhesives

Chiswick Stationery & Crafts - Albums (post-

bound and 3 ring), cutters, trimmer, cutting

mats, glitter, paper flowers, coloured foam

sheets asstd cols

Rexel office Products - Trimmers and guillotines

Rubber Stamp & Engraving Co - Making

memories, Clearsnap, Marvy, Ranger, Bazzill,

Carl

SSC - Herma, Maped, UHU, Stabilo, Dahle

Trimmers

SHREDDERS AND ACCESSoRIESShredders, accessories, repairs and service.

AZ Trading - Roto, Kobra, repairs to all makes


Kolok Unlimited - GEHA shredders

Martin Yale Africa - Intimus, Martin Yale, Paper

Monster

Nikki Distributors - Nikki shredders

Parrot Products - Parrot range of value

shredders

Rexel office Products - Rexel range

W Vos & Co - Ideal.SlATESFreedom Stationery - Marlin

Parrot Products - Whiteboard and chalk board

SPECIAlISED STATIoNERY AND BooKBINDINGledger Systems - Law reports and periodicals

SPIKE FIlESGrip BindersSSC - Croxley, Maped

STAMPS, STAMP PADS AND INKSSelf inking stamps, rubber stamps, refill ink,

endorsing ink and stamp pads.

Aquarius Media Supply - MaxStamp, self-inking

and pre-inked stamps, ink pads and accessories.

Jax Classics - Wax stamps and sealing wax

Rubber Stamp & Engraving Co - Trodat, pre-

inked stamps, stamp and fingerprint pads

SSC - Penguin metal and plastic stamp pads

STAPlING MACHINES AND STAPlESStaplers, staples and staple removers.

BantexBeswick office Products - Kangaro

BSC Stationery - Treeline, STD, Bantex, Rexel


Krost office ProductsInterstat Agencies - Genmes

Parrot Products - Parrot range of staplers

Rexel office Products - Rexel range

SSC - Maped, Rapid, Lion Brand, Helix

Essentials

STATIoNERY SUNDRIES -SCHolASTICScissors, pencil crayons, chalk, rulers, wax

crayons, chair bags, koki’s, blackboard

equipment, stencils, maths sets, pencil

sharpeners and retractable crayons.

BSC Stationery - Treeline, Pritt, Henkel,


BANNER AD59

Staedtler, Pentel, Pilot, BIC, Bantex, Faber

Castell, Artline, Penflex

CTP Stationery - DONAU Scissors and cutting

knives

Freedom Stationery - Marlin, Edo and Unifile

SSC - Helix Essentials, Maped, Croxley.

STENCIlSFreedom StationerySSC - Rotring, Helix.

SToRAGE SYSTEMSFiling cabinets, box files and storage boxes.

CTP Stationery - Archiving Systems -

Suspension Files

Kolok Unlimited - Distributors of Sony and

Verbatim memory sticks, memory, flash and

secure digital cards, lockable CD storage units

SSC - Croxley

Tidy Files

TAPESAdhesive tapes clear, labelling, masking,

packaging and repair.

3M SA (Pty) ltd. - Brand Scotch® MagicTM

BSC Stationery - Sellotape, Brother

Freedom StationerySSC - Sellotape, Dymo Labelling Tape

TElECoMMUNICATIoNSNIKKI Distributors - Siemens office phones

TElEPHoNE MESSAGE BooKS AND PADSSSC - Croxley

TElEX RollS AND TElETEX PAPERRotunda

ToNERS AND CARTRIDGESCartridge.co.za - Distributors of original

cartridges, HP, Dell, Canon, Lexmark, Epson,

IBM, Kyocera, Minolta, Panasonic, OKI, Tally,

Samsung 100% compatible cartridges

KMP - Computer consumables

Kolok Unlimited - Distributors of HP, OEM,

Lexmark and Epson toners, Samsung, Oki and

Epson thermal and compatible ribbons and

toners/ RISO, HP and Epson inkjet cartridges,

Canon bubble jet ink cartridge, laser and fax

cartridges, Panasonic, Kyocera and Penguin

PaperGeni

ToP RETRIEVAl FIlINGoptiplan a div of Waltons - Paper based top

retrieval filing systems

ToYS, HoBBIES AND GAMESAbacus, educational posters, playing cards,

bean bags and skipping ropes.

Freedom StationeryPyrotec - Toby Tower Stickers and Activities

TRANSFER lETTERING AND SIGNSParrot Products - Vinyl lettering

TRANSPARENCIESKolok Unlimited - Distributors of OHP media,

OEM, Penguin and HP Transparencies

Rexel office Products - NOBO range

SSC - Stabilo

TREASURY TAGS/INDIAN lACE FIlESSSC - Croxley

TWINE AND STRINGSSC - Croxley

VISIToRS BooKS/REGISTERSVisitors, hotel guest, restaurant reservation

and guard books.

ledger Systems - Falcon Products - visitors

books, hotel guest register, restaurant

reservation registers

WASTE BASKETS (SEE BIN RANGE)

looKING FoR AN

ACCREDITED RESEllER?

you need a copy of the

Stationery & Office

Business directory

The official guide to

accredited stationery, school

and office product dealers

ISSUE 7 • 2011 THE BUSINESS DIRECTORY TO STATIONERY, SCHOOL & OFFICE PRODUCTS RESELLERS

call 011 880 1147 or

[email protected]

To advertise in or make any changes to the Stationery Buyer’s Guide, contact shop-sa office in writing. Fax to 011 880 1677 or email: [email protected]. While every effort is made to ensure the information published here is correct and up-to-date, the editor urges individual companies to ensure their own information is the most current. Shop-sa cannot be held responsible for any omissions or errors within the Stationery Buyer’s Guide, but we will of course make every effort to ensure the information within is completely up to date with each issue.




3M( 011 844 9202 PvtBag X926, rivonia, 2128

7 011 806 2388 customer Serv: 0800 118 311

African Filing Systems( 011 896 5279 www.africanfiling.co.za

7 086 540 6892 [email protected]

Antalis South Africa (Pty) ltd( 011 688 6000 Box 6893, Johannesburg, 2000


Antalis South Africa (Pty) ltd - Cape Town( 021 959 9600 Box 19231, Tygerberg, 7505

7 021 959 9640

Antalis South Africa (Pty) ltd - Durban( 031 714 4000 Box 284, umhlanga, 4320

7 031 700 9253

Antalis South Africa (Pty) ltd - Pretoria( 012 379 0060 Box 4013, Pretoria, 0001

7 012 379 0052

Antalis South Africa (Pty) ltd - Bloemfontein( 051 447 8681 Box 1795, Bloemfontein, 9300

7 051 447 6765

Antalis South Africa (Pty) ltd - Port Elizabeth( 041 486 2020 Box 9088, estadeal, 6012

7 041 486 2219

Antalis South Africa (Pty) ltd - Pietermaritzburg( 033 386 2078 Box 1425, Pietermaritzburg, 3200

7 033 386 2078

Antalis South Africa (Pty) ltd - Botswana( 00267 391 2139 Box 1705, gaborone

7 00267 397 5459

Aquarius Rubber Stamps( 011 453 7012 www.orderstamps.co.za


AZ Trading( 086 111 4407 www.aztradingcc.co.za


Bantex( 011 473 9800 Box 43201, industria, 2042


Beswick office Products( 011 433 2686 Box 82319, Southdale, 2135


BSC Stationery Sales( 011 420 3250 Box 278, Brakpan, 1540


Cartridge.co.za( 011 802 1368 PO Box 238, rivonia, 2128


Chiswick Stationery & Crafts( 031 563 1316 www.chiswick.co.za


CTP Stationery( 011 226 5600 Box 43501, industria, 2042


Empire Toy & Stationery( 011 614 2243 Box 261524, excom, 2023


Faber Castell( 011 473 9800 Box 43201, industria, 2042


File-A-Punch cc( 082 820 9379 Private Bag 6001 hilton 3245


Flip File( 021 638 3105 Box 2190, clareinch, 7740


Freedom Stationery - Johannesburg( 011 314 0953/4 Box 6459, halfway house, 1685


Freedom Stationery - Cape Town( 021 557 9152/3 36-38 Silverstone rd Killarney gardens


Freedom Stationery KZN (Head office)( 032 459 2820 Box 478, Mandini, 4490


Freedom Stationery - East london( 043 731 2422 Box 14111 West Bank 5218


Global Envelopes( 031 465 5544 Box 33321, Montclair, 4061


Gordon’s Productions( 031 705 8713 Suite 69, PvtBag X4, Kloof, 3640


Grafton/Star Paper Products( 011 262 0777 Box 550, Bergvlei, 2012


Grip Binders011 421 1300 [email protected]

Hortors Stationery( 011 620 4800 Box 1020, Johannesburg, 2000


Impala Vuwa Stationery Manufacturers( 036 634 1535 Box 389, ladysmith, 3370


Impression Management( Johannesburg 011 791 2820

7 durban 031 777 1222

Interstat Agencies - Durban( 031 569 6550 Box 201707, durban north, 4016


Interstat Agencies - Cape Town( 021 551 9555 Box 36696, chempet, 7442


Interstat Agencies - Port Elizabeth( 041 453 2558 Box 27693, greenacres, 6057


Jax Classics( 011 444 7221 Box 1519, Kelvin, 2054


Kemtek Imaging Systems( 011 624 8000 Box 86173, city deep, 2049


Kemtek Imaging Systems - Cape( 021 521 9600 Box 181, cape Town, 8000


Kemtek Imaging Systems - KZN( 031 700 9363 Box 15685, Westmead, 3608


KMP( 021 709 0190 Box 183, Steenberg, 7947


Kolok Unlimited - Head office( 011 248 0300 Box 4151, Johannesburg, 2000


Kolok Unlimited - Cape Town( 021 597 2700 Box 6385, roggebaai, 8012


Kolok Unlimited - Durban( 031 570 4900 Box 4206, riverhorse Valley east, 4017


Kolok Unlimited Polokwane( 015 298 8795 Box 862, ladanna, 0704


Kolok Unlimited - Port Elizabeth( 041 406 9900 Box 3163, north end, 6056


Kolok Unlimited - Namibia( 00264 (61)370500 Box 40797, ausspannplatz, namibia

7 00264 (61)370525 [email protected]

Kolok Unlimited - Nelspruit( 013 758 2233 Box 4338, White river, 1240


Kolok Unlimited - Bloemfontein( 051 433 1876 PvtBag X01, Brandhof, Bloemfontein


Kolok Unlimited - Botswana( 00267 393 2669 PvtBag B0226, Bontleng, gaborone


Krost office Products( 011 626 2067 Box 75401, gardenview, 2047


ledger Systems( 011 334 0657/8/9 Box 82586, Southdale, 2135


Martin Yale( 011 838 7281 Box 1291, houghton, 2041


Max Frank( 011 921 1811 Box 200, isando, 1600


Merpak Envelopes( 011 719 7700/7 Box 39344, Branley, 2018


New Era office cc( 011 334 2013 Box 10383, lenasia, 1821


Nikki - Cape Town( 0860 006731 [email protected]

7 0800 204868 www.nikki.co.za

Nikki - Durban( 0860 006731 [email protected]


Nikki - Johannesburg( 0860 006731 [email protected]


Nikki - Pretoria( 0860 006731 [email protected]


optiplan a division of Waltons( 011 620 4000 Pencil Park, croxley close, herriotdale


Palm Stationery( 031 507 7051 Box 60058, Phoenix, 4080


PaperGeni( 011 011 3900 [email protected]

7 011 011 4099 www.papergeni.co.za

Parrot Products( 0861 BOardS Box 40745, cleveland, 2022


File-A-Punch cc ( 082 820 9379 Pvt Bag 6001, hilton, 3245


Penflex( 021 521 2400 Box 36964, chempet, 7442

7 021 521 2402/3 [email protected]

Pentel S.A (Pty) ltd( 011 474 1427/8 Box 202, crown Mines, 2025

7 011 474 5563 www.pentel.co.za

Pilot Pen South Africa( 011 314 7494 Box 7946, halfway house, 1685


Powerhouse Dictation( 011 887 1056 Box 1072, highlands north, 2037


Power Stationery( 032 533 4003 Box 1305, Verulam, 4340


Pyrotec( 021 787 9600 PvtBag X1, capricorn Square, 7948


Redfern Print Services - Cape Town( 021 552 9680 Box 403, Milnerton, 7435


Redfern Print Services - Johannesburg( 011 837 4119 Box 1445, crown Mines, 2025


Rexel office Products( 011 226 3300 www.rexelsa.co.za


Rotunda( 021 552 5135 Box 189, Maitland, 7404


Royce Imaging Industries( 011 792 9530 www.royceimaging.co.za


Rubber Stamp & Engraving Co - Head office( 011 262 1400 Box 931, Wendywood, 2144


Rubber Stamp & Engraving Co - Cape Town( 021 448 7008 Box 931, Wendywood, 2144


Rubber Stamp & Engraving Co - Durban( 083 377 4109 Box 931, Wendywood, 2144


SSC - Silveray Statmark Company - Johannesburg( 011 677 0000 Box 40754, cleveland, 2022


SSC - Silveray Statmark Company - Cape Town( 021 442 1300


SSC - Silveray Statmark Company - Durban( 031 462 2081


SSC - Silveray Statmark Company - Bloemfontein( 051 447 4313


SSC - Silveray Statmark Company - East london( 043 722 3781


SSC - Silveray Statmark Company - Port Elizabeth( 041 391 8600


South African Diaries( 021 442 2340 Box 4862, cape Town, 8000


Technical Systems Engineering( 011 708 2304 Box 1532, northriding, 2162


Tidy Files0861TfileS(834 537)

Tower (Division of Pyrotec) - Cape Town( 021 787 9600 PvtBag X1, capricorn Square, 7948

7 021 787 9791

Tower (Division of Pyrotec) - Johannesburg( 011 611 1820 59 lepus rd, crown Mines, 2025


Tower (Division of Pyrotec) Durban( 031 701 0192 Box 594, Pinetown, 3600


Tribe( 011 314 4746 (Jhb) Box 6280, halfway house, 1685

7 021 386 4261 (cpt) [email protected]

Versafile( 011 226 5600 Box 43501, industria, 2042


W. Vos & Company( 011 493 7139 Box 11414, Johannesburg, 2000


Why not advertise your company in our Buyers Guide for a mere R65. Please contact us on 011 880 1147 and ask for Trish or Anna-Marie.

We look forward to your call.

Email us on [email protected] or [email protected]

Promote your business

®

www.kmp.co.za

www.interstat.co.za

www.penflex.co.za

www.towerproducts.co.za

www.statmark.co.za

www.oliser-global.com

www.impression.co.za

www.treeline.co.za

www.koloksa.co.za


www.rexelsa.co.za

OFFICE PRODUCTS (PTY) LTD DISTRIBUTORS OF:

www.redfern.co.za


THE LABEL SPECIALISTS t i ck w i th the bes t !

www.bop.co.za

www.statesman.co.za

www.nikki.co.za

new memBer aPPlicationS

The following applications have been received and are being considered.any member who has concerns or opposes acceptance is invited to email [email protected].

Become an accredited ShoP-Sa memBer

if you would like to become a member of shop-sa, call our

membership consultant rachel Skink on 011 880 1147 or

send an email to [email protected] and she will assist

you with your enquiry.

renewal of declaration

all new and renewing shop-sa members are required to sign a declaration confirming, that they do not engage in illegal activities, comply with all legal requirements relating to their business and products, and do not deal in grey products.

Join shop-sa now and get:

• The latest office products catalogue• an annual magazine subscription• a shredder from nikki electronics for early payment of membership fees

(terms and conditions apply)• go to www.shop-sa.co.za and read about what the association can do

for you.

ShoP-Sa membership

new aPProved memBerSSamco (Pty) ltdcontact: Samuel PherisiBotswana, gaborone

ch africa consumablescontact: Mario SequeiraMenlo Park, Midrand

hm Stationery (Pty) ltdcontact: hezekiel MabuzaMbabane, Swaziland

nikki Shredder winner

congratulations to the following new member who qualified to win a nikki Shredder after paying his membership fees within 10 days of invoice.

the Stationery Butler

todays destiny tradingcontact: ratolo ModiseKwa Thema, Springs

tummo dev enterprisescontact: John MampuruPolokwane, limpopo

Stationery world Sa (Pty) ltdcontact: Mohammed Talha SujeePietermaritzburg, Kwa zulu natal

kgamaki general tradingcccontact: Jonas MangwetaBochum,Polokwane

Phone:+27(0)118801147•Fax:+27(0)[email protected]•www.shop-sa.co.za

shop-sa is a non-profit trade association that serves over 8 000 affiliates in twenty four countries

in africa and around the world. The association represents some 800 accredited member

organisations that import, manufacture, distribute and sell stationery and office products across

the southern african subcontinent and beyond.

if you are looking for a company to do business with, start with a shop-sa membership.

accredited

shop-sa members can be trusted. each

undergoes a stringent background and

financial integrity check before being

accepted. and they subscribe to an

international code of conduct.

reliable

Whether new or established, shop-sa

members deliver. They compete in awards

programmes and participate in regular

research to improve their service and

reliability.

informed

shop-sa members are knowledgeable.

They receive the latest business, product

and industry information through our

newsletters, magazine, catalogues,

training and conferences.

shop-sa is for buyers

preferred

get on our business leads and referral

list. shop-sa distributes regular tender

opportunities to members and refers

daily enquiries from buyers, resellers and

suppliers.

build sales

Top of the list of member sales tools

is the shop-sa Product catalogue - a

comprehensive and affordable catalogue

of all the major brands and products in

southern africa.

protected

shop-sa members receive immediate

updates on scams, fraud attempts and

criminal activity. and our fraud hotline

has saved millions by uncovering theft and

counterfeit syndicates.

shop-sa is for resellers

advertise

advertise in our shop-sa magazine – read

monthly by 30 000 buyers and decision

makers. it’s the only publication for

stationery and office buyers and suppliers

and resellers in southern africa.

find partners

need to build your network of suppliers or

resellers? shop-sa represents all the major

importers, distributors and resellers – and

we can put you in touch with the real

decision-makers.

exhibit

exhibit your products at our stationery

and office trade exhibitions in cape Town,

durban and Johannesburg. Or participate

in our numerous product road-shows in

smaller centres.

shop-sa is for suppliers

Bank on the benefits

Join your industry

association now

for bottom-line

business benefits

don’t miss out

real bottom-line benefits for your business. Only membership of shop-sa will give you:

• industry accreditation

• networking & information events

• conference and trade exhibitions

• Savings on advertising and training

• interactive website

• debt alert

• crime alert

Join now and get your free

• Office products catalogue

• annual magazine subscription

• retailer listing in the magazine

132 Jan Smuts ave, Parkwood, Johannesburg, 2193 P O Box 3226, Parklands, 2121


p u n c h l i n e

Send us your funniest caption for the photograph below and you stand a chance to win a Rexel Laminator H220-RR valued at R2 000. Send your Punchline and contact details to [email protected] with Punchline in the subject line.

winThe rexel laminator is 33% faster than competitor machines, taking just 45 seconds to laminate a standard a4 pouch or 80 pouches per hour, with an additional cold setting for heat sensitive documents. Other features include:• automatic switch off after 30 minutes of inactivity.• exit tray keeps pouches straight as they come

through the heated rollers for a perfect, warp-free finish

• incorporates Sureflow™ Technology reduces jamming significantly for stress-free laminating and maximum productivity

• laminates up to a4 size including id cards, notices and certificates

• Modern, compact design easy to move around and suits most office and home environments

• Single touch button interface: simple to use, no previous experience required

• Three heat settings accepts 2 x 75 micron (150 in total)

• pouches, 2 x 100 micron (200 in total) and 2 x 125 micron (250 in total).

Rexel line

get a load of this...

winning caPtion for octoBerIf the fish is only this big, it’s not a team-building exercise…Submitted by: Patty Boje, Roodepoort

d

FULL PAGE

AD

1 2

3

e

FULL PAGE

AD

actContact your A.C.T. represenatative today.

Bloemfontein Tel: 051 410 2960 | Cape Town Tel: 021 525 7840 | Durban Tel: 031 533 9800 | Gauteng Tel: 011 885 4600Klerksdorp Tel: 018 474 9100 | Nelspruit Tel: 013 755 1215 | Polokwane Tel: 015 297 1030 | Port Elizabeth Tel: 041 394 0100

Maputo Tel: +258 (21) 303 777 | Namibia Tel: +264 (61) 232 048

MAKING A DIFFERENCEMAKING A CHANGE

Documents

Vol 96 Issue 1