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VIEWS (TARGETING MESSAGES BY PLATFORM)

Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

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Page 1: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

VIEWS(TARGETING MESSAGES BY PLATFORM)

Page 2: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

HI I’M NEIL!(@SOLVNKY)

()

(DIRECTOR OF INSIGHTS @ NOWTHIS MEDIA)

Page 3: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

NOWTHIS IS A DISTRIBUTED MEDIA COMPANY

MOBILE SOCIAL VIDEO

Page 4: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

SOCIAL MEDIA IS NOW THE ENDPOINT FOR CONSUMPTION

Page 5: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules
Page 6: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

SCALE ON SOCIAL IS ENORMOUS

13MILLION

SOCIAL FOLLOWERS

9PLATFORMS

35PRODUCERS

2.3 BILLION VIEWS

Page 7: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

AN EXAMPLE

Page 8: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

THINKING ABOUT THE INTERNET

Page 9: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

RULE ONE

Platforms have a purpose. Don’t forget the context.

Page 10: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

RULE TWO

Platforms are about people. Find out why your audience is coming to you.

Page 11: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

RULE THREE

Don’t just talk to your audience, listen to what they are saying, even if they are not saying it.

Page 12: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

RULE FOUR

Figure out what the platform is trying to tell you.

Page 13: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

RULE FIVE

It’s not just about knowing what you’re doing right, it’s just as important to find and fix what you’re doing wrong.

Page 14: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

HOW WE EVALUATE

OUR CONTENT

Page 15: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

QUALITATIVE(CREATIVE THINKING)

QUANTITATIVE IDEA(DATA)THE BEST IDEAS

Page 16: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

REWORK YOUR

FAILURES

Page 17: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

WHICH PERFORMED BETTER?

a b

Video “a” had 18% more video views than video “b”

Page 18: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

INSIGHTS SHOULD BE GUIDELINES

NOT RULES

Page 19: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

TECH!

Page 20: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

EVALUATE IF THE PLATFORM IS WORTH THE INVESTMENT

Page 21: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

GIVE A SH*T

Page 22: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

“I learned that working with the negatives can make for better pictures” -Aubrey Drake Graham

Page 23: Views · nowthis is a distributed media company mobile social video. social media is now the endpoint for consumption. scale on social is enormous 13 ... be guidelines not rules

END


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