Social Media –General Overview

Social media is..

Social Media is:

A channel to empower marketing.

corporation consumersMarketing

take product to market

feedback

Social Media is:

A good indicator of your brand health

Social media: ratings, reviews, fans, followers … 100,000’s participants

survey research… typically 100’s participantsfocus groups… typically 10’s participants

B R A N D

Social Media tools:

Blogs

Micro-blogging

Content publishing

Social networks

Store, share, rate

A ‘web-log’ normally on one topic.Simple to set-up, can include text, photo, video

Frequent short status updates – can include hyperlinks, and follow people

Upload and store multi-media (video, image, presentations)

Communication platform, leisure or work. Applications can plug-in

Bookmark content, get ‘feeds’ on favourite topics or sites delivered to you

Social Media tools:

Blogs

Micro-blogging

Content publishing

Social networks

Store, share, rate

A ‘web-log’ normally on one topic.Simple to set-up, can include text, photo, video

Frequent short status updates – can include hyperlinks, and follow people

Upload and store multi-media (video, image, presentations)

Communication platform, leisure or work. Applications can plug-in

Bookmark content, get ‘feeds’ on favourite topics or sites delivered to you

These tools used for:

• publishing / broadcasting• networking• opinion / research• customer service• discovering content• promotion

But how do I get started?

Listen

Start listening to others...

Google alerts (blogs, webpages, video)

Add more as you need:http://mcpromotions.blogspot.com/2010/01/your-ears-burning-20-tools-for-tracking.html

1

Prepare to respond

Read these guidelines first: http://mashable.com/2009/10/02/social-media-policy-examples/

Play ‘Trolls & Flames’:- Get creative- Think of as many objections and insults--- be extreme, left-field, awkward, belligerent- Use the above guidelines to prepare your response

2

Initiate!

Create interesting social media activity of your own.

That’s another presentation, but some nice examples:

3

Nice examples

Dell Outlet

Who: Dell ComputingIdea: Connect with the tech community to sell B-stock

computers.

Results: Over $3million in sales, and ‘classic’ Twitter marketing status.

#Moonfruit

Who: Moonfruit Website BuildingIdea: Increase brand recognition via giving away Macbooks

to people who Tweeting the #moonfruit tag.

Results: #moonfruit was the top trending topic on Twitter for a week.

Naked Pizza

Who: Independent Pizza Store ‘Naked Pizza’Idea: Replace traditional-but-expensive DM with Twitter.

Reach new audience.

Results: 15% of first sales promotion came from Twitter; 90% were new customers.