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The Social Media Manager Is Dead. Long Live Social Media. © 2014 HootSuite Media Inc

The Social Media Manager Is Dead. Long Live Social Media

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Page 1: The Social Media Manager Is Dead. Long Live Social Media

The Social Media Manager Is Dead. Long Live Social Media.

© 2014 HootSuite Media Inc

Page 2: The Social Media Manager Is Dead. Long Live Social Media

hootsuite.com

Rylan Holey EMEA Partner Manager,

HootSuite

@holeytonal @hootsuite_uk

© 2014 HootSuite Media Inc

Page 3: The Social Media Manager Is Dead. Long Live Social Media

of businesses will lose market position

*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

Social Business Incompetence

© 2014 HootSuite Media Inc

Page 4: The Social Media Manager Is Dead. Long Live Social Media

cede dominance

Social Business Incompetence

1 in 5

*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

Page 5: The Social Media Manager Is Dead. Long Live Social Media

of executives not engaged

*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013

Social Business Incompetence

2

© 2014 HootSuite Media Inc

Page 6: The Social Media Manager Is Dead. Long Live Social Media

How do we Adapt?

© 2014 HootSuite Media Inc

Page 7: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

Get your business’s big picture

Marry social to the business

Win Buy-In

Implement and Educate

© 2014 HootSuite Media Inc

Page 8: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

© 2014 HootSuite Media Inc

Page 9: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

Get your business’s big picture

© 2014 HootSuite Media Inc

Page 10: The Social Media Manager Is Dead. Long Live Social Media

C-Suite

IT

Marketing

Human Resources

Customer Service

Research &

Development

Sales

© 2014 HootSuite Media Inc

Page 11: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

Get your business’s big picture

Marry social to the business

© 2014 HootSuite Media Inc

Page 12: The Social Media Manager Is Dead. Long Live Social Media

Marrying social to the Business

Strategy Proof of Concept

Implementation Success Metrics

© 2014 HootSuite Media Inc

Page 13: The Social Media Manager Is Dead. Long Live Social Media

Marketing

IT

Sales

Customer Service

Operations

Supply chain operations

Risk management

Finance

© 2014 HootSuite Media Inc

Page 14: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

Get your business’s big picture

Marry social to the business

Win Buy-In

© 2014 HootSuite Media Inc

Page 15: The Social Media Manager Is Dead. Long Live Social Media

Win Buy-In

© 2014 HootSuite Media Inc

Page 16: The Social Media Manager Is Dead. Long Live Social Media

Social/Management Styles

Analytic Driver

Amiable Expressive

Talk (Extrovert)

Intuitive (People

Orientation)

Analytical (Task

Orientation)

Listen (Introvert)

© 2014 HootSuite Media Inc

Page 17: The Social Media Manager Is Dead. Long Live Social Media

Act like an Entrepreneur

Get your business’s big picture

Marry social to the business

Win Buy-In

Implement and Educate

© 2014 HootSuite Media Inc

Page 18: The Social Media Manager Is Dead. Long Live Social Media

Implement

Security

Compliance

Guidelines & Policies

Infrastructure

Integration

© 2014 HootSuite Media Inc

Page 19: The Social Media Manager Is Dead. Long Live Social Media

Educate

Your own education

Educating person to person

Educating to a whole

organization at scale

© 2014 HootSuite Media Inc

Page 20: The Social Media Manager Is Dead. Long Live Social Media

Your Opportunity

© 2014 HootSuite Media Inc

Page 21: The Social Media Manager Is Dead. Long Live Social Media

Custom Social Media Education & ASMS

HootSuite Enterprise

Managed Security & Compliance Services

uberVU

HootSuite Key Products

© 2014 HootSuite Media Inc

Page 22: The Social Media Manager Is Dead. Long Live Social Media

@holeytonal @hootsuite_uk

hootsuite.com

Rylan Holey EMEA Partner Manager,

HootSuite

© 2014 HootSuite Media Inc


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