How Social Media is Changing RecruitmentA look at the role of Social Media in the Past, Present and Future

Socialnomics 2013

http://www.youtube.com/watch?v=QUCfFcchw1w

4 Ways Social Media changed the Recruitment Process1. COMPANIES ARE CASTING WIDER NETS

• Most ATS (Applicant Tracking Systems) Solutions are linked to Social Media

and/or Blogs which gives a wider reach and an option for people to Share

• This allows staff to use Social Media to spread the word and gives Companies

access to a larger, more qualified Talent Pool

2. IT’S ABOUT YOUR ONLINE FOOTPRINT

• Most Employers spend more time checking your Facebook Profiles, LinkedIN

Endorsements and Twitter Feeds than doing formal telephonic references these

days

4 Ways Social Media changed the Recruitment Process cont.3. IT’S GETTING PERSONAL

• Hiring Managers use your Online Profile to assess Culture Fit (or not) for the

organisation

• Candidates need to be aware of the online image that they are portraying for

prospective employers at all times

4. COMPANIES ALSO NEED TO SHAPE

• Companies are using social media to build their brand and passively recruit

potential candidates by positioning themselves as an attractive place to work

• Brands are becoming more Transparent

How Recruiters use Social Media to Screen Applicants

http://www.youtube.com/watch?v=w6rGe-XBi9w

FACEBOOK

• Facebook is the world’s largest Social networking platform with over 1 Billion registered members globally.

• Time Spent per month per person: 7 hours 45 mins• 1 out of every 7 minutes online is spent on Facebook• The average user has 130 friends• 800 million updates every day

• More than 6,1 Million South Africans are on Facebook • Facebook is South Africa’s fastest growing social network with over 100,000 new members registering

each month.• The proportion of urban adults using Facebook is a little less than double rural users - but rural users are

now at the level where urban users were 18 months ago, having officially crossed the urban-rural divide.• 5,2 Million Mobile Users and 3,2 Million Smartphone users in SA• 50/50 Male/Female Split• 2,8 Million are over 18 years of age• 1,3 Million+ Johannesburg | 960K Cape Town | 840k Pretoria | 550k Durban

TWITTER

• 200 Million Twitter Accounts• 100 Million active users worldwide• 50% log in on a daily basis• 350 million tweets per day• 13% of online adults use Twitter• 1.6 Billion search queries per day• The average Twitter user has tweeted 307 times. • 163 billion tweets since the dawn of Twitter

• 1,1 Million Registered Twitter Users in South Africa• 405,000 Active South African users• 520,000 Unique South Africa visitors to Twitter.com• Average of 115,000 Tweets in South Africa p/day• Average of 3,4 Million Tweets p/month in South Africa• South Africans generate average of 80 Tweets p/minute• Most active cities: 19,684 Johannesburg | 14,273 Cape Town | 6,537 Pretoria

LINKEDIN

• More than 175 million members in over 200 countries and territories.• Sixty-two percent of LinkedIn members are located outside of the United States (August 2012)• LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and

surpassed 5.3 billion in 2012.• More than 2 million companies have LinkedIn Company Pages.• 23 percent of unique visiting members come from mobile apps, versus just ten percent a year ago. That

number reaches 27 percent when including mobile visits to the website. (June 2012)

• There are more than 2, 2 million South African’s on LinkedIn • 600k between the ages of 18 to 54 years• 840k Johannesburg | 313k Cape Town | 160k Durban • Approx. 70,000 members in Government Sector• 950k at Executive or senior management level.• 500k are unpaid or at entry level• 20k are currently in training• 35% of graduates use LinkedIn as a primary source for their job search.• Executives from all of the Fortune 500 companies are on LinkedIn

GOOGLE+ and YOUTUBE

• There are over 400 Million Google+ users in the world with almost half-million South Africa users • 36.32% Married |  31.92% Single | 42.42% looking for networking | 39.40% looking for Friends• Approximately 71% of users are male• Majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%

• Over 800 million unique users visit YouTube globally each month• Over 4 billion hours of video are watched each month on YouTube• 72 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• YouTube is localized in 43 countries and across 60 languages• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth• There are approximately 6 Million users in South Africa• YouTube Grew by just over 1 Million in the last 6 months in South Africa• The largest age group is  18-24 with total of 1 953 400 users, followed by the users in the age of 25-

34• 49% male  51% female

Is your Company using the Powerthat is Social Media?

http://www.youtube.com/watch?v=RG7vv-647ek

10 Things You Must Know About Social Media when Starting Out1. CONNECTING

• This is connect with potential candidates that are ‘standing out in the market’

and also to connect with potential clients that you are targeting

2. CONVERSING

• You now need to start chatting to these people – you can ask them questions;

retweet them and generally become their ‘online friend’

3. SHARING

• Now you need to get People’s attention by offering quality content, helpful tips

and bits of information designed to show your target audience just how

knowledgeable you really are!

10 Things You Must Know About Social Media when Starting Out cont4. ENGAGING

• You have to make people want to Interact with you by being Charming and

Engaging. Make sure you ask and answer questions timeously

5. LISTENING

• This is a great platform to hear what your potential Clients and Candidates

really want and what solutions they are after

6. NETWORKING

• Social marketing is not differently than traditional networking.  It’s a process

that must be followed consistently and with a firm strategy in order to be

successful.

10 Things You Must Know About Social Media when Starting Out cont7. FINDING YOUR PLACE

• Where is your Target Audience hanging out? What works best for you?

Facebook, Twitter or LinkedIN – try then all and then decide

8. PROMOTING

• This is your platform to promote yourself so get busy talking about your Events

and New Positions that you are sourcing for

9. PLAY BY THE RULES

• Remember that politeness and manners still go a long way!

10. MONITOR YOUR REPUTATION

• Make sure your reputation stays Clean and Untarnished!